Well Written Press Release Gets Attention For Minnesota Lottery

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"The campaign features three 30-second television spots that use the element of surprise to build excitement for the new Minnesota Millionaire Raffle game Each spot features a game-show-like host who wheels a large raffle drum into busy locales where unsuspecting patrons are encouraged to play an instant raffle. The spots are built on genuine reactions as people go from shocked and reluctant to actively participating and cheering"

Now that's some well-written PR copy. And we didn't have to go digging through a collection of attachments or ridiculously worded releases to find the nugget of information. Thank you, Colle+McVoy.

Now on to the campaign. Generally, we're not a fan of marketing stunts that involve random appearances in unlikely places. After all, if we're shopping, we're shopping. If we're eating, we're eating. Then again, you can't do stunt marketing (or most any kind for that matter...yes, we love you inbound marketing) without a little bit of interruption. So we can't complain much about this campaign.

The campaign also includes print, radio, outdoor, transit and mall. You can view the three spots here, here and here.



Meet 50 Cent, Strippers on Wheels, NBC's Olympic Ad Hopefuls

- 50 Cent and vitaminwater in the lab working on free iPhone apps and a chance to meet Fiddy, I said Fiddy.

- Swing by NBC and pick up a 2010 Winter Olympics slot or three.

- Move over People of Walmart, People of Public Transit. (Via.)

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by Bill Green    Nov-17-09    
Topic: Product Placement, Specialty, Television



And to Alltel, a Good Night

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Lame headline? Sure. But let's not focus on that. What's better than using Fred Willard in this new Alltel spot from Campbell-Ewald? Better than not using of elves and reindeer in yet another Christmas spot? The move to a 1-year plan with FREE, I said FREE, LG Touch. No big deal except the industry has been gouging people with early termination fees for a long time. It's only reluctantly adopted the current system where ETF fees drop $5 a month over the length of contracts. (Didn't keep Verizon from doubling theirs.) Spot below, after the jump.

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by Bill Green    Nov-17-09    
Topic: Commercials, Television



The Little Red Chair That Could

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Space Chair. Not since Dennis Hopper stood on the little bastard has a chair gotten this much attention. You can see the making of here and the rational behind it, but basically Grey London wanted to do something that reinforces the Toshiba ethos of innovation and using technology in ways others don't. So, why not float a chair 98,268 feet and record it with hi-def Toshiba cams as the highest recorded commercial evuh! (That's 18 miles high kids--space begins at 62.)

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by Bill Green    Nov-16-09    
Topic: Commercials, Television



The King Takes Up Office Space--in Brazil

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The King hits Brazil and no office is safe. Sure it's not in English, but grabbing your boss' ass is universal. In spot two, always amp up teens and give them a Ferrari. *awaiting beach thong/banana hammock spot next* (Crispin haters, save the emails, Ogilvy Brazil and Hungry Man did them.)

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by Bill Green    Nov-16-09    
Topic: Commercials, Television



This Flu Season Got You Sneezin'?

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From Boston Public Health Commission comes Ethan "Smizzy" McCoy and Talkin' 'bout the flu. You gotta love rap that works the word diarrea into the mix and includes outtakes along with Twitter and Facebook links. Kleenex on... the... mic. (Below.)

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by Bill Green    Nov-16-09    
Topic: Announcements, Policy, Television



Joe Jackson Sells Out--One More Time

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(Not, Michael Jackson's Joe Jackson either, freaks.) Guess it wasn't for a "limited time only" seeing as it ran last year--and then again this weekend. I hadn't seen this Taco Bell spot then so why not post about now, and open/reopen the debate about selling out. As one blog comment summed it up:

"Actually, f*** the Gordita, Joe Jackson's new album Rain is mind-blowingly amazing. Check it out, and forever ditch the Taco Bell."

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by Bill Green    Nov-16-09    
Topic: Commercials, Television



Bad Thad.

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Did I mention Spike TV's trailer for original series Blue Mountain State Alan Ritchson (Smallville) is NSFW? (After the jump.) At first, it's kinda charming, this pissing on the field bit, but the whole thing steps out of bounds more than it stays in the field of play. Look at me with a football reference!

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by Bill Green    Nov-13-09    
Topic: Announcements, Television



Why Should You Care About Another Christmas Spot?

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Slow news day? Nah. We get everything sent in here. So if you've had your fill of foodie/celeb cook porn, avert gazes now. Otherwise, if you watch any deal of cooking on TV, you know Jamie Oliver is a more unkempt UK version of Tyler Florence. But peppy, ain't he! What I liked about this quick-paced Sainsbury's spot came right at the end though. I actually got to hear someone say: "Christmas" in a commercial. Not, "Holiday" or "This Yuletide Season!" Maybe the PC police haven't worked their way across the pond or that's just how they say it, but, Happy Christmas back to ya, bitches!

(Spot below.)

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by Bill Green    Nov-13-09    
Topic: Commercials, Television



Subaru Crowdsurfs Away Life's Bumps

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At first, it seems like another epic epic with a cast of cgi thousand$. But this :90 from Leo Burnett Sydney grows on you. (After the jump). As you watch, the visuals seem to cover off the usual stuff any car brand could claim or own as the "We support you" metaphor works overtime. But the voiceover brings it around to show the uniqueness of a Subaru ride. Then you smile.

That is all. Continue with your day.

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by Bill Green    Nov-13-09    
Topic: Commercials, Television








Stanton Optical


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