Nissan Flirts with the Mold, but Fails to Break It

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This new spot for Nissan (:30 and :60) immediately piqued interest: one car circulates a vinyl album. Interesting retro tones punctuate the background. The camera pans out, revealing many vehicles circulating many vinyls. It's an image that brings Warhol to mind.

What's going on? What'll happen next? Will Nissan pull a Dell?

Nah. One jalapeno-red maverick races off its track (cut to big Nissan logo!), encouraging others to do the same. (A vaguely familiar idea. Got a quote for me, Mazda?) They briefly fall in line, a tactic car advertisers seem to love, then park with a screech in haphazard fashion.

The 350Z, arguably Nissan's sexiest model, pulls abruptly into the foreground. The tagline follows: "Escape the pattern. Nissan."

Bleh.

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by Angela Natividad    Aug-15-08    
Topic: Brands, Campaigns, Commercials, Magazine, Poster, Television



Bionic Lobster Takes On Disability, Alienation, Maniacal Chef

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"After finding a Leatherman on the ocean floor, our hero transformed himself from clawless freak into BIONIC LOBSTER: the handiest lobster alive."

Awesome premise -- one-clawed lobster gets new lease on life -- by STICK and MOVE/Philly for client Leatherman. (If Finding Nemo taught us anything, it's that everyone loves a story about broken fish prevailing over life's hard knocks.) Happily, they went all the way with it: See spot where Bionic Lobster fends for his life, MacGuyver-style, in a seafood restaurant. And there are comic books! Three parts so far, and if you bother to download the PDFs, well-made and funny too.

Looking forward to seeing more stuff by STICK and MOVE.

by Angela Natividad    Aug-15-08    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



Southern Comfort: What to Have when You're Just Trashed

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Southern Comfort (with Lime!): for when you're beyond sensory cognizance. The music sucks, your conduct questionable, everyone's funny, and Ugly at left is starting to look like a Good Investment.

The spot's called "Suspended Moments" and is part of a big hard year-end push. Also, in efforts to get down with the music scene, Southern Comfort goes by SoCo now. (It worked for J-Lo, Diddy and BevMo, right?)

Beginning next month, "SoCo Music Experience" webisodes will air on Heavy, My Damn Channel, Pitchfork.tv, Complex.com and DeathandTaxesMagazine.com. I'm not sure what a "Music Experience" is, but if I had to guess, I'd say they're like trashy music videos with slipperier floors. And heavy on the indie bands for good measure.

by Angela Natividad    Aug-14-08    
Topic: Brands, Campaigns, Commercials, Online, Television



Visa Gives Michael Phelps its Brandtastic Congrats

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On Visa's behalf, Morgan Freeman congratulates US Olympic swimmer Michael Phelps "on having won more gold medals than anybody EVAR." The ad started airing hours after Phelps exceeded his own expectations of winning eight gold medals -- seizing his 10th on Tuesday. (He is now up to 11.)

Don't tell me they didn't have this bad-boy lying in wait, because I seriously doubt Freeman looked up from his gardening or whatever to go, "Oh! Phelps delivered the goods, I think I'll put together another sepia montage and say 'Good job' all over the world."

A recent Nielsen Online buzz tracking study found Phelps is the most-discussed Olympian athlete online. And on TV last night, I found out Phelps' wingspan is 6'7" -- THREE INCHES WIDER than he is tall. Also, his feet bend 15 degrees more than the average swimmer, making them more flippery or something.

UPDATE: Everyone seems to think I hate this ad. I don't. I think it was crafty of Visa to have it on the pipeline, I think it was a lovely way to fist-bump Phelps, and I think the campaign as a whole is a positive step away from the mediocre "Life Takes Visa" stuff we've been seeing. There. Please feel free to untwist your underpants.

by Angela Natividad    Aug-14-08    
Topic: Celebrity, Commercials, Good, Sponsorship, Television



New Colorado Lotto Spot.

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See the new Colorado Lottery spot by Cactus. It promised instant fun but didn't deliver, although the spot probably would've been mildly amusing if it weren't buttressed by a threat to hit us with talent fees if we host the goddamn ad and don't take it down by October 6.

Fucking wet blankets.

by Angela Natividad    Aug-14-08    
Topic: Brands, Campaigns, Commercials, Online, Television, Worst



What, Thespians Don't Play Charades?

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Check out "Theatre" for Holland Casino. It clearly identifies its audience, demonstrates why casinos are more entertaining than a "high culture" jaunt ("It's more fun when you take part") and even made us laugh. I srsly almost choked on my couscous when dude was all, "IS IT A BOOK...?!"

Nice change from gaudy and cheesy. Good stuff by agency TBWA and production company Czar/NL.

by Angela Natividad    Aug-13-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Cup-a-Soup Improves Brain Power

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And if you believe that, then you probably need it. Produced by Czar/NL for agency TBWA.

by Angela Natividad    Aug-13-08    
Topic: Brands, Commercials, Strange, Television



iPhone Kill Switch, Quibblo Quizzes, Jilted Man Toasts for KFC

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- iPhone apps have a "kill switch" that empowers Apple to yank any app off your phone whenever it likes. Steve Jobs says they'll never "pull that lever" unless an extreme situation calls for it (like if an app were disseminating a virus) -- but hell, the I'm Rich app wasn't hurting anybody and Apple was quick enough to pull that off the ropes.

- Glad Facebook wasn't around when Shakespeare was. Hamlet might've been much different (but still such a riot!).

- One expat rails against marketing stereotypes about the French, particularly sexy maids and misuse of "Ooh la la."

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If the Olympics Can't Unite Mankind, What Will?

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The Olympics has a way of bringing the sap out in advertisers.

Visa's "Go World" campaign, no exception, trots Olympian trivia out to American viewers while convincing us these anecdotes aren't just important; they're a source of pride, a means to connect with the world by way of titanic achievement against insurmountable physical odds.

All this to win the synchronized high-dive? Yeah. See spots...

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by Angela Natividad    Aug-12-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Events, Good, Television



Hitler Tweets, Kanye Popped, Montauk Monster Demystified

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- It's another raging Hitler appropriation. This one's called "The Rise and Fall of Twitter." Given that we've had similar spittle-fits over Twitter's goddamn down time, it's pretty funny, actually.

- Some nights you just need to pop a Kanye into your glass.

- Lack of bear at Black Bear Diner.

- So I guess the Montauk Monster is a guerrilla effort for an indie movie called Splinterheads.

- British carrier TalkTalk is trying to help fight autism with a campaign called The Forever Story. Alongside the common man, authors like Nick Hornby will contribute to a story that's supposed to go on forever. For every contribution, TalkTalk will donate 1 pound (the currency) to a charity called Treehouse.








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