In Scion's Neck of the Woods, Individuality's Looking Pretty Uniform

scion-declaration-thumb.jpg

See "Declaration," a :60 ad for Scion's "United by Individuality" campaign by ATTIK. The visuals wed two media cliches: a fleet of cars converging purposefully on one road, and an anarchist leader bleating to somber street warriors from a makeshift platform in the dead of night.

Also, something in the music brought Kevin Costner to mind.

Remember when Scion was nasty and unapologetic about being an individual? I miss that.

by Angela Natividad    Jul-28-08    
Topic: Brands, Campaigns, Commercials, Television



Snogging Hits States, Spam Snazzes Up, Panda Pushes Biscuits, Knife Ads Fail to Stick

fox-vinnie-panda.jpg

- See trailer for Angus, Thongs and Perfect Snogging, a movie guaranteed to alter the tween lexicon for at least six weeks: mutti! Vati! Snogging! Nunga-nungas! Facsimile of a fax of a scam! Saliva-ville. Hits US theatres this October.

- And speaking of a whole lotta words that mean nothin', Spam makes like Weekly World News.

- Plaid wraps up the weekend on the West Coast. "Wash down the bitter taste of capitalism" -- with Coke and pizza?

more »



Classic Ad Gimmicks Used to Help Save Energy

attitude-hair.jpg

This is sorta nifty. Motivated by the assumption that youth adopt ideals based on how they're presented, Grey/Madrid launched Compra esta actitude ("Buy this attitude") on behalf of the Madrid City Council.

The effort tells people to save energy by twisting up gimmicks we're all familiar with. Ads were inspired by shampoo and perfume ads, and even those totally improbable amateur online videos.

Creative is divided by medium: Internet, TV, Radio, Grafica. Run a barcode scanner over each to see the work. The image at left is from the shampoo spoof, where a woman with lustrous hair swings it in the direction of a lightswitch and flips it off. And here's the online video they're pushing: "The light pong masters," inspired in part by stuff like "Guy catches glasses with face" for Ray Ban. Expect some heavily edited, totally improbable ping pong action. Yeah, baby, yeah.



Because Acrobats Should Bring Infiniti to Mind.

infiniti-cirque.jpg

To promote Infiniti's Cirque de Soleil sponsorship, TBWA/Toronto created "Double Lines," which smoothly integrates mid-air performance with roadside performance.

Apt tagline: "Let the performance begin." I've got no complaints.

by Angela Natividad    Jul-24-08    
Topic: Commercials, Promotions, Sponsorship, Television



Mad Men: An Exception to the Diversity Onslaught?

Mad_Men_Negro.jpg

Yesterday I read an article on JAMZ about Mad Men and how diversity advocates might threaten the show's authenticity. The author called Mad Men un-nostalgic and a "world where white men were kings." In what appears to be a reasonable justification to crystallize Mad Men as its own white male ecosystem, the author concludes:

Everyone is smoking, drinking, closeted, desperately unhappy. Choices and options are limited. That's the fabric that holds 'Mad Men' together. To suddenly throw in a little diversity would rip it to shreds.

I get the dude. It would be unrealistic to pepper those executive suits with black and brown faces for the sake of the PC police.

But it's also dangerous to use Mad Men as an excuse to shut diversity out -- something agencies are still too good at. That's gratuitous and unrealistically romantic. There's plenty of room to broaden Mad Men's scope without harming its precious and purported authenticity.

more »

by Angela Natividad    Jul-24-08    
Topic: Agencies, Online, Opinion, Television



Hey Look, a Motorcycle Show.

sons-of-anarchy.jpg

Here's a really long trailer for Sons of Anarchy, a gritty FX man-drama about motorcycle clubs and the families that send the burly soldiers yonder.

What you can expect: emotional outbursts, a Molotov cocktail or two, some girl-punches and a swastika. And you thought Mad Men was real!

The ad was built in-house, with a heightened sense of melodrama brought to you by PrimalScream Music, which composed The Dream We Left Behind especially for the show.

by Angela Natividad    Jul-23-08    
Topic: Campaigns, Commercials, Television



To Push Pickens Plan, T. Boone Pickens Takes Aim for Our Wallets

t-boone-pickens.jpg

Lately I can't turn the TV on without running into an ad for the Pickens Plan, T. Boone Pickens' $58 million attempt to liberate the US from its sordid addiction to foreign oil.

Interesting things about Pickens and this campaign:

o Pickens is an oil magnate. (Can you hear the crows going "OMG! OMG!"?) Soon, he'll be a wind magnate too.
o The ads are totally finance-focused. Pickens hardly says the e-word ("environmental") at all.

more »

by Angela Natividad    Jul-22-08    
Topic: Campaigns, Cause, Commercials, Good, Television



Parrot Makes Noise, Shark Spotted, White World Wrinkled

parrot-for-state-bird.jpg

- We got to check out the Facebook redesign yesterday. There's tabs and room for more ads (I'm seeing TWO now instead of just ONE!). Also, personal information is intuitively distributed so you don't have to read everything from one long column. A lot of people are annoyed because it's heavy with the social media vibe, but we'll be used to it in, like, two weeks.

- For Parrot, Feed Company started a video campaign featuring a nightmarish kid on a driving lesson. "We're done, we're done! FUCK IT!" Heh.

- Shark sighting. Or not. By Mullen for the sharks and rays exhibit at NE Aquarium.

- New spot by BBH/NY and Partizan/LA for LG Steam Washer. It's called "World of Steam" and takes place in a wrinkly fabric world. It's weird, but not as weird as this was, and I guess sort of passively pleasant.

- Another Parrot thing: Parrot Not Quail. (I'm not really down to make a parrot the state bird, but we did make the Terminator governor.)

by Angela Natividad    Jul-22-08    
Topic: Campaigns, Commercials, Online, Strange, Television, Video



What is It About Doppelgangers? They Always Seem So Angry.

knife-crime.jpg

If you carry a knife, you risked being stabbed by your own blade. Most likely wielded by Evil You from Mirror World.

The spot was put together by AMV BBDO for the Tower Hamlets Council, which is concerned about "rising!" knife crime and convinced people won't stop carrying blades unless they believe they're disproportionately likely to trip, fall and impale themselves.

Bet that pansy-ass excuse didn't stop Genghis Khan, though. (Yeah, I know that's not Genghis, but it's a pretty rad picture.)

by Angela Natividad    Jul-21-08    
Topic: Cause, Commercials, Strange, Television



Gossip Girl: Every Parent's Nightmare

ggnightmare.jpg

From the look of these new Gossip Girl promotional posters, you'd think all they do on the show is have sex. Oddly (or not), that's not the case. The show is entertaining, witty and juicy. And who doesn't like to watch pretty people prance around the screen and whine about their difficult lives...even if they all come from multi-millionaire households? Besides, sex sells so the more we can show Blake Lively and Leighton Meester get it on with their boy toys, the better.

September 1, people.

by Steve Hall    Jul-21-08    
Topic: Good, Racy, Television








Stanton Optical


Featured FREE Resource: