To nurture the creative minds of future filmmakers, Virgin's "What Happens Next?" campaign poses three unfinished scenarios: "Kidnap," "Police" and "UFO." Each starts at a nowhere-ville diner called the Rattle 'n' Hum.
The snapshots are only a few seconds each and have a Tarantino sheen, so feel free to make use of your local leather-clad gimp. There's also a "designing" tool to help bring the pieces to their conclusions, which range from Devastatingly Minimal to Comic-Con.
Best entry wins TV time! Put together by Host/Sydney.
For the Looking Glass Foundation, which assists adolescents with eating disorders, DDB, Canada launched a PG-rated but poignant awareness campaign in British Columbia.
The "Pencil Marks" PSA features a girl charting her waist-slimming progress with pencil marks on a wall. The agency also distributed broken toothbrushes in baggies that read, "Attempting to purge, Jane B. broke a toothbrush off in her throat and choked."
See, if you're gonna be all pro-Mia, you need to get over your squeamies and use a finger.*
I've seen "Moving" for Dunkin' Donuts about 486 times -- and I find it more loathsome after each sitting.
But Dunkin' knows how to maximize a spot's branding power. If you watch any amount of weekly TV, you'll see it enough times to be mouthing the words in a month. And the music is so distinctive, so gratingly terrible, and so instantly recognizable that it will probably do its label more good than harm in the long run. Life can be cruel that way.
"Moving" is part of the Hill Holliday-developed "America runs on Dunkin'" campaign, which has been running -- successfully, even -- for the last two years. Message consistency contributes to its sheen, but rival Starbucks, which lost its grip on its own brand, also threw plenty of kindling in Dunkin's direction.
- Watch as Starbucks, flailing wildly, stumbles into smoothies.
- A company called Sojern has partnered with Delta, United, Continental, Northwest and US Airways to sell ad space on boarding passes printed off the 'net.
- It's another review site. The difference is, Culture Clique aspires to be the only review site you'll ever need or want. Think of it: review the iPhone, The Dark Knight, Twitter and Ana Karenina all from one place.
- Draft FCB is imploding, and its biggest antagonist is covering it with unrestrained gleeee. (Yeah, with four Es.) Well, what did you expect with nonsense like this?
- JWT keeps its hand in with a warm, fuzzy border patrol ad. Oh look, a little bunny girl on a bike.
And they're bringing jetpacks.
Meh. I'm not sure what definitively killed this ad for me: the retro lightning effects, the radioactive squirrel ("Go forth and ROCK!"), or the sabre tooth tiger that doubled as a magic carpet.
Put together by Bent Image Labs for DDB, LA.
TNT has launched Embrace Your Grace, an online community/promotion for season two of Saving Grace.
From the pressie: Embrace Your Grace "[puts] a frank, edgy spin on the typical online community experience ... women can tap into their unfiltered, unapologetic, inner bad girl."
If any woman is ever misguided enough to think her unfiltered, unapologetic, inner
sociopath bad girl can be sated with blogs and online videos, she probably won't turn to a TNT-sponsored destination slathered in trailers, trussed in baby blue and beige, and called Embrace Your Grace.
She'll go to Suicide Girls.
In addition to an out-of-control Yaya DaCosta (the smart one from America's Next Top Model), this Dr. Scholl's spot sports dancing insoles and a shadow that never found its Peter Pan.
How far we've come from Papa's trusty, slightly soggy shoe inserts.
Tip o' the noggin to MultiCultClassics.
Under Pressure, little more than transparent hype for Dove's self esteem fund ("You support our efforts every time you buy Dove!"), is probably the weakest of its Ogilvy-manufactured Real Women series. The parts that aren't naked promotion look cobbled together from scraps of Onslaught.
The spot follows up from Amy, the lonesome story about a lovestruck boy who doesn't understand why his girlfriend hates herself so much; and Hair, one woman's pursuit of gorgeosity via shoe polish and peroxide. It kinda brings Requiem for a Dream to mind, except it's missing "ass to ass!"
- Attention all bleeding hearts: Tila Tequila is now an angst-ridden poet. (Such clever manipulation of iambic pentameter! Such masterful use of "cunt!") See an example without having to visit her MySpace.
- Obama rawks -- online, at least, but also literally (with help from PhotoShop).
- VH1 sent over a clip for its upcoming I Love Money "celebreality" show. It managed to be ghetto, valley and trashy all at once. Two words: naked cartwheels. (Tastefully censored with the Rock of Love logo.)
- What keeps Dungeons & Dragons in cauldron cash? "Part web savvy, part faith and all awesome." Also, there are podcasts.
- Google upsets the children it helped spawn. You kind of have to read it to believe it. Unless you already do believe it, in which case ... go you!
- AOL snags an ex-Googler to head Bebo Europe.
For Sylvania Light Bulbs, JEH United/Bangkok created a spot that makes highlarious use of Thailand's mythological monsters. And one transvestite.
The premise: when the lights are on, nothing seems to be scary. Slogan: "Light is your true friend."