The Boogie Man is Just Some Guy -- Until NIGHT Falls.

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For Sylvania Light Bulbs, JEH United/Bangkok created a spot that makes highlarious use of Thailand's mythological monsters. And one transvestite.

The premise: when the lights are on, nothing seems to be scary. Slogan: "Light is your true friend."

by Angela Natividad    Jul- 5-08    
Topic: Commercials, Good, Television



Smooching Hubbies Targeted by Christian Group -- and the Ad Hasn't Even Aired Yet!

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The American Family Association has convinced Heinz to suppress a Deli Mayo ad that hasn't even appeared on American TV.

The spot features a male couple kissing good-bye. And unlike the trashy Snickers kiss ad, which generated national backlash during Super Bowl 2007, it takes a step toward normalizing the gay family:

Morning sun pours through an ordinary kitchen. Two kids dash downstairs to collect lunch from Mom, who turns out to be a man with a deli cap and a deep Brooklyn accent. Dad, a British businessman, yanks on his jacket and prepares to head out the door, when Mom goes "Hey -- aren't you forgettin' somethin'?"

more »

by Angela Natividad    Jul- 2-08    
Topic: Brands, Cause, Commercials, Television, Worst



Powerset Purchased, McCain Sells Service, Facebook Shills Advice, Starbucks Shutters Stores

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- Microsoft bought Powerset, which is single-handedly trying to bring "natural search" back into vogue. (Frankly, it shoulda died with Jeeves.)

- Oronjo makes funny with McCain. Meh.

- Guess free wi-fi isn't so popular after all -- or maybe it was just too little too late. Starbucks is cutting 12,000 jobs and closing 600 stores. "At this point, management has decided that 2008 is a wash and to throw in everything but the kitchen sink to get ready for growth in 2009 and beyond," said one analyst. 2008 IS A WASH? We're only HALFWAY THROUGH.

- On Fuzzwich, I found a one-eyed hot-dog shaped man. He grew hair right before my eyes. He had very small pants.

- Riffing off the success of its last macro veggie-message, McDonald's launched a wholesome Happy Meal ad depicting kids working the fields to a cheerful whistle. Then the camera pans out to reveal gardens in the shape of chickens and cows. By Leo Burnett.

- Facebook Ads launched a newsletter. Remember, folks: use keywords, stand out, optimize. Uh, thanks.

by Angela Natividad    Jul- 2-08    
Topic: Brands, Campaigns, Commercials, Online, Television



NASA Astronauts Talk TV at Zero Gravity

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If you've ever wondered what astronauts discuss while floating around doing jack, 72andSunny has the answer: like any other dude at a dive, they're probably talking about TV.

Here are three spots, each of which is for a different Discovery Channel TV show. Guess which promotes what. Answers on AdGabber.

o "I'm gonna go with lunar golf."

o "Y'ever blow up a zeppelin?"

o "Okay, I think we'd call it Money. With an exclamation point. As in 'we're making tons of money,' and 'we're so money at crabfishing'."

One thing I don't get is why the astronauts have Earth for a face. Maybe it's a logo thing. Anyway, it's unsettling.

by Angela Natividad    Jul- 2-08    
Topic: Campaigns, Commercials, Good, Television



Rumors of Polar Bears' Deadliness Are Grossly Exaggerated

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The polar bear was recently added to the Department of the Interiors' list of endangered species. In response to this tragedy, National Grid tapped Mullen, who apparently plans to save them by encouraging children to adopt them as pets.

I'm sure Grizzly Man would weep with (either indignation or) longing. Bear envy? Get your own.

Firstborn assisted with the digital components of the campaign.

by Angela Natividad    Jul- 1-08    
Topic: Cause, Commercials, Online, Television



Coldwell and Banker Revisit Home Affordability

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After reviewing the campaign launch earlier this year, we haven't heard much from the chatty portraits of Coldwell and Banker.

But it looks like the dead founders have been busy. 10 videos aired since February?!

See Deja Vu, which launched a little over a week ago. It playfully ties the real estate slump to Coldwell Banker's century-long past. Kind of a Cartoon Network feel.

That spot is reinforced by Prediction, which I don't quite get, but which is also kinda Cartoon Networky. Anyway, nice stick-to-itiveness by McKinney/Durham on what I originally thought was a one-hit wonder.

by Angela Natividad    Jul- 1-08    
Topic: Brands, Campaigns, Commercials, Online, Television



Jet Blue Sports Leather to Regain Respect

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Royale leaps to the aid of JWT, whose "Happy Jetting" campaign for Jet Blue has been poorly received -- and not - just - by - us.

"Jetting" is set to ELO's Mr. Blue Sky and has a poppy feel-good Target vibe -- except, you know, more blue. It's also jam-packed with effortful Jet Blue-isms like "Jetting is decked out in leather," "Jetting means business," "Jetting isn't flying," and "Jetting thinks you deserve a snack."

Aww, Jet Blue gave us a coooookie.

more »

by Angela Natividad    Jun-30-08    
Topic: Agencies, Bad, Brands, Campaigns, Commercials, Opinion, Television



Recycle Right: Start with All Those Hoarded Dreams

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In this charming new spot for its "Save Today, Save Tomorrow" campaign (an unwieldy URL if you ask me), EDF Energy enlisted Miklha Singh, Anne Packer and Sammy Lee to reflect on their Olympic glories, using "recycled" footage of them in their prime.

The ad concludes with a shot of the adorable Lee and the tagline, "This commercial was made from recycled dreams." Better recycled than left broken, I guess.

The spot was created by FEEL Films for Euro RSCG/London. It marks Phase II of EDF's "It's not easy being green" campaign -- another effort that appears to have been shaped in the blistering flames of nostalgia.

I liked it a great deal, even with the epilepsy-inducing London 2012 Olympics logo at the end.

by Angela Natividad    Jun-30-08    
Topic: Campaigns, Cause, Commercials, Good, Sponsorship, Television



Become a Cop -- or Even a Lawyer! -- All with a Flip of that Burger

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Denver-based Cactus put together this promotional video for Westwood College, a vocational school for, you know, vocations.

Way better than those crap Western Career College ads (whose only legacy is this drunk guy). And if you find it tough to take degree recommendations from a guy in a diner uniform, sit tight: he changes clothes.

More creative here. One tagline we liked: "Go from making a living to MAKING A LIFE." Smooooth.

by Angela Natividad    Jun-27-08    
Topic: Brands, Commercials, Good, Online, Television



HP's 'Maestro' Makes Like a Techie 'Fantasia'

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Loving the "Maestro" spot for HP's TouchSmart PC. It's a striking but natural development from the more casual "Hands" campaign. And it would have been absolutely perfect if a few origami airplanes self-replicated and staged a mutiny.

Produced by Psyop for agency Goodby, Silverstein & Partners/SF.

by Angela Natividad    Jun-25-08    
Topic: Brands, Campaigns, Commercials, Good, Television, Video








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