Under Pressure, little more than transparent hype for Dove's self esteem fund ("You support our efforts every time you buy Dove!"), is probably the weakest of its Ogilvy-manufactured Real Women series. The parts that aren't naked promotion look cobbled together from scraps of Onslaught.
The spot follows up from Amy, the lonesome story about a lovestruck boy who doesn't understand why his girlfriend hates herself so much; and Hair, one woman's pursuit of gorgeosity via shoe polish and peroxide. It kinda brings Requiem for a Dream to mind, except it's missing "ass to ass!"
- Attention all bleeding hearts: Tila Tequila is now an angst-ridden poet. (Such clever manipulation of iambic pentameter! Such masterful use of "cunt!") See an example without having to visit her MySpace.
- Obama rawks -- online, at least, but also literally (with help from PhotoShop).
- VH1 sent over a clip for its upcoming I Love Money "celebreality" show. It managed to be ghetto, valley and trashy all at once. Two words: naked cartwheels. (Tastefully censored with the Rock of Love logo.)
- What keeps Dungeons & Dragons in cauldron cash? "Part web savvy, part faith and all awesome." Also, there are podcasts.
- Google upsets the children it helped spawn. You kind of have to read it to believe it. Unless you already do believe it, in which case ... go you!
- AOL snags an ex-Googler to head Bebo Europe.
For Sylvania Light Bulbs, JEH United/Bangkok created a spot that makes highlarious use of Thailand's mythological monsters. And one transvestite.
The premise: when the lights are on, nothing seems to be scary. Slogan: "Light is your true friend."
The American Family Association has convinced Heinz to suppress a Deli Mayo ad that hasn't even appeared on American TV.
The spot features a male couple kissing good-bye. And unlike the trashy Snickers kiss ad, which generated national backlash during Super Bowl 2007, it takes a step toward normalizing the gay family:
Morning sun pours through an ordinary kitchen. Two kids dash downstairs to collect lunch from Mom, who turns out to be a man with a deli cap and a deep Brooklyn accent. Dad, a British businessman, yanks on his jacket and prepares to head out the door, when Mom goes "Hey -- aren't you forgettin' somethin'?"
- Microsoft bought Powerset, which is single-handedly trying to bring "natural search" back into vogue. (Frankly, it shoulda died with Jeeves.)
- Oronjo makes funny with McCain. Meh.
- Guess free wi-fi isn't so popular after all -- or maybe it was just too little too late. Starbucks is cutting 12,000 jobs and closing 600 stores. "At this point, management has decided that 2008 is a wash and to throw in everything but the kitchen sink to get ready for growth in 2009 and beyond," said one analyst. 2008 IS A WASH? We're only HALFWAY THROUGH.
- On Fuzzwich, I found a one-eyed hot-dog shaped man. He grew hair right before my eyes. He had very small pants.
- Riffing off the success of its last macro veggie-message, McDonald's launched a wholesome Happy Meal ad depicting kids working the fields to a cheerful whistle. Then the camera pans out to reveal gardens in the shape of chickens and cows. By Leo Burnett.
- Facebook Ads launched a newsletter. Remember, folks: use keywords, stand out, optimize. Uh, thanks.
If you've ever wondered what astronauts discuss while floating around doing jack, 72andSunny has the answer: like any other dude at a dive, they're probably talking about TV.
Here are three spots, each of which is for a different Discovery Channel TV show. Guess which promotes what. Answers on AdGabber.
o "I'm gonna go with lunar golf."
o "Y'ever blow up a zeppelin?"
o "Okay, I think we'd call it Money. With an exclamation point. As in 'we're making tons of money,' and 'we're so money at crabfishing'."
One thing I don't get is why the astronauts have Earth for a face. Maybe it's a logo thing. Anyway, it's unsettling.
The polar bear was recently added to the Department of the Interiors' list of endangered species. In response to this tragedy, National Grid tapped Mullen, who apparently plans to save them by encouraging children to adopt them as pets.
I'm sure Grizzly Man would weep with (either indignation or) longing. Bear envy? Get your own.
Firstborn assisted with the digital components of the campaign.
After reviewing the campaign launch earlier this year, we haven't heard much from the chatty portraits of Coldwell and Banker.
But it looks like the dead founders have been busy. 10 videos aired since February?!
See Deja Vu, which launched a little over a week ago. It playfully ties the real estate slump to Coldwell Banker's century-long past. Kind of a Cartoon Network feel.
That spot is reinforced by Prediction, which I don't quite get, but which is also kinda Cartoon Networky. Anyway, nice stick-to-itiveness by McKinney/Durham on what I originally thought was a one-hit wonder.
Royale leaps to the aid of JWT, whose "Happy Jetting" campaign for Jet Blue has been poorly received -- and not - just - by - us.
"Jetting" is set to ELO's Mr. Blue Sky and has a poppy feel-good Target vibe -- except, you know, more blue. It's also jam-packed with effortful Jet Blue-isms like "Jetting is decked out in leather," "Jetting means business," "Jetting isn't flying," and "Jetting thinks you deserve a snack."
Aww, Jet Blue gave us a coooookie.
In this charming new spot for its "Save Today, Save Tomorrow" campaign (an unwieldy URL if you ask me), EDF Energy enlisted Miklha Singh, Anne Packer and Sammy Lee to reflect on their Olympic glories, using "recycled" footage of them in their prime.
The ad concludes with a shot of the adorable Lee and the tagline, "This commercial was made from recycled dreams." Better recycled than left broken, I guess.
The spot was created by FEEL Films for Euro RSCG/London. It marks Phase II of EDF's "It's not easy being green" campaign -- another effort that appears to have been shaped in the blistering flames of nostalgia.
I liked it a great deal, even with the epilepsy-inducing London 2012 Olympics logo at the end.