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Scion: It's Love or Loathing, No In-Between In an ad for the xB called Pendulum, Scion quite startlingly demonstrates it does not give a damn what you think. Given the car's sheer ugliness (that pumpkin shade ain't helping), whoring for mainstream acceptance would have been a depressing uphill fight. Instead of trying to hide its blunt features, Scion made them the draw. And the ad suggests it isn't afraid of strong feelings, whatever they are. Down's Syndrome Sufferers Showcase Their Own Capabilities For The Prodis Foundation, Vitruvio Leo Burnett demonstrated how versatile children with Down's Syndrome are by letting them put together their own ad. Well, that's how it was sold to us. The ad is more like a (professionally produced?) patchwork of their everyday activities: laughing with friends, winning karate trophies, going dancing, etc. The video's about two minutes long and quite moving, though it's probably more so when you understand what's being said. In any case, it won an ADC Gold Cube in Corbis' Search for Justice awards show.
by Angela Natividad
May-26-08
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Topic: Campaigns, Cause, Commercials, Consumer Created, Television Samsung Reinterprets HP's 'Hands' I think Samsung missed the point of HP's "Hands" effort. "Hands" was cool because the hands in the ads belonged to people we could both admire and identify with. By exposing the contents of their hard drives, celebrities also shared the contents of their minds: how they saw the world and chose to make it their own, all in a style that resembled play. Along that vein, Samsung gives us "Express Yourself" by Cheil Worldwide Canada. Its two ads, "Express Yourself" and "Hands," try replicating HP's idea but taking the human interest story out.
by Angela Natividad
May-26-08
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Topic: Commercials, Mobile/Wireless, Outdoor, Poster, Television 'Rush Hour' Director Launches Brand Consultancy, Uses Idol Finalists as Guinea Pigs Brett Ratner, the director who gave us X-Men: The Last Stand and the Rush Hour trilogy, has launched Brett Ratner Brands. Less an agency than a "consultancy," Ratner aspires to marry brand messages to pop culture. His first such effort was for Guitar Hero. During the American Idol finale this week, two ads appeared -- one with Idol finalist David Cook in briefs, lip-synching to Old Time Rock 'N Roll, the other with David Archuleta in boxers, following suit, Risky Business-style. Ratner said he wants to make ads "everybody wants to be in." His models include "Got Milk," HP's "Hands" and iTunes' "Celebrity Playlist."
by Angela Natividad
May-23-08
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Topic: Agencies, Brands, Campaigns, Commercials, Television, Trends and Culture Kevin Garnett's Just Like You -- Except Kevin Garnett Has FiOS in His Bathroom Tonight Verizon debuts this spot for its "This is FiOS; This is Big" campaign. Put together by McCann Erikson, New York, it depicts Celtics player Kevin Garnett as a guy who can poke fun at his own rich-ass, gratuitous-technology-loving self. Yeah. It's the "I'm human too! Now let me image-bomb you with everything you can't afford" shtick.
by Angela Natividad
May-22-08
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Topic: Bad, Brands, Campaigns, Celebrity, Commercials, Sponsorship, Television What Ho, It's a Film Strip Roller Coaster Animation studio th1ng helped create this ad for NBCU's PictureBox, a subscription film service. Tagline: "Movies full of emotion. Enjoy the ride." I missed the whole "emotion" vibe, but come to think of it, I did see Russell Crowe looking ragey. Actually, that's not new.
by Angela Natividad
May-21-08
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Topic: Bad, Campaigns, Commercials, Poster, Promotions, Television Sorry Beck's, but Saying 'Different by CHOICE!' Doesn't Make it So To draw attention away from its absence of a sound position in the beer market (unless "favorited beer of the band 'Black Label Society'" counts), Beck's tries wearing the message "Different by Choice." This new spot -- produced by Anonymous for agency Lowe Worldwide & Partners -- compares the mediocre green beer to avant-garde painters, punk rockers and the VW bug, among other subversive cultural icons. Amstel Light: Not Big on the Whole 'Literacy' Thing Amstel Light may have taught us properly how to spell "beer" in Dutch, but this is definitely not how you spell "damn." Unless you're referring to what beavers make, or are trying to be clever with your city of origin. But really, did bad puns ever get a brand anywhere good? Also, I'm digging how the YouTube video description reads "Tradition since 18070." I didn't even realize we'd passed that year yet. Kids Trash Stale Minutes, Mom Gets Mad, in AT&T Rollover Minutes Ad I love this ad where a mother opens the kitchen trash and finds a bunch of little clocks: old AT&T rollover minutes that her kids don't want because "those minutes are from September!" "They're rollover minutes, they're exactly the same!" she cries in exasperation. Then she delivers a one-sentence guilt trip that brought my mom's "starvation in the mother land!" speech to mind. GEICO Gecko Gets Stalked! Here's a new series of GEICO commercials where the gecko gets stalked by a wildlife enthusiast. Watch him narrate for nature lovers while the green mascot goes about his business at libraries, golf courses, cafes and parks. The safari fanboy is totally at odds with his surroundings, but he's got that wild, lovable Steve Irwin enthusiasm about him. My favourite is the spot where the gecko ditches him on the subway. One point for beast; zero for man. 
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Source: Viral Video Chart
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