Twix Tears One Out of the 'Choose Your Own Adventure' Playbook

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Remember those Choose Your Own Adventure books that pretty much let you decide whether you'd die two, or twenty, pages into the story? Visit Twix.com for a grown-man version of the game. You won't get to ride any unicorns, but if you're lucky, you might get to ride something else.

The adventure is called "Get the Girl." The protagonist convinces a girl to come home with him by inviting her over to blog about the media. (That gets me every time.) But there are obstacles! Mull your options over with Twix. (Helpful hint: at the very end, pick "Be honest." You'll dig what happens.)

Accompanying spot: "Oh, blogging! I love blogging!"

by Angela Natividad    Jun-17-08    
Topic: Commercials, Good, Online, Television



Lotus Toilet Paper Absorbs More than Its Fair Share of Moisture

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Check out The Giant by agency Les Ouvriers du Paradis, possibly the most charming bathroom fairy tale ever. You don't have to speak French to infer why Lotus' Just 1 is the toilet paper of choice for mythically large men.

It's so absorbent, you'll only need one sheet! That's the kind of claim that titillates T.P. abusers like me. (I like to yank generously. It's a habit I'm trying to break.)

I want to argue the spot's more logical in the manner of its pitch than Charmin's squeeze-fetish Whipple spots, but that argument fell to pieces when the giant made with the elongated Lotus-fondling.

by Angela Natividad    Jun-16-08    
Topic: Commercials, Good, Online, Television



AIG Uses Risk-Averse Five-Year-Old to Push Insurance Packages

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Nothing warms the heart like the sight of a kid schooling his parents on the importance of travel insurance.

Also see Did you have a nightmare?: "Dents are easy to fix, but liability's the nightmare! Ah, don't get up. I'll tuck myself in." I kinda want to hug him. Or buy him a graphing calculator.

You know what would be awesome? If this kid and the Umpqua lemonaire got together and built the ultimate risk-free lemonade stand, equipped with biodegradable paper cups (to appease the environmentalists) and curved corners for child safety.

by Angela Natividad    Jun-15-08    
Topic: Brands, Campaigns, Commercials, Television



Learn to Distinguish Between Storks. One of Them Isn't Carrying Children

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Some storks bring you babies. But watch out for the one with the glasses; he's got nothing but pickles.

Publicis & Hal Riney/SF is helping to reposition reinvigorate pickle company Vlasic and its 34-year-old stork icon. The stork's personality was modeled off Groucho Marx and appears in current TV ads* as a quirky friend of the family. Vlasic's tagline was also changed to "That's the tastiest crunch I ever heard."

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by Angela Natividad    Jun-13-08    
Topic: Brands, Campaigns, Online, Radio, Strange, Television



Kids' Ambitions Reflect the World Their Parents Made

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In "School," a Greenpeace ad by DDB/Paris, a teacher poses this question: "What do you want to be when you grow up?"

Her students' responses are laced with guilt-inducing grownup undercurrents: climate worries, health concerns and capitalist gusto conceived in ecological exploitation. Fascinating.

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by Angela Natividad    Jun-11-08    
Topic: Cause, Commercials, Good, Television



Invasive Eyeballs Put Pressure on Chinese Volleyball Team

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If you've been following Adidas' "Impossible is Nothing" campaign for the Beijing Olympics, you're probably familiar with the format by now. Here's the final ad, featuring Feng Kun of the Chinese Volleyball Association and some disembodied eyes that are supposed to represent a Watchful Nation.

The pressure's on. I had that feeling at a spelling bee once. Unlike the CVA, I did not win my gold.

Previous spots: Together, Zheng Zhi and Hu Jia.

by Angela Natividad    Jun- 9-08    
Topic: Brands, Campaigns, Commercials, Events, Sponsorship, Television



DVR Usage to Blame for Idiotic, Invasive Intrusions

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We did it to ourselves. Yes we did. With help from our much-loved DVRs. We started a war. A war between those who want to skip commercial and those who want people to see them no matter what technology exists to skip them. The latest in an increasing list of tactics comes from TBS which is running promotions during programming which involves pausing the show while an ad runs on the lower third of the screen. Right now, it's just station promos but, seriously, how long before we see paid advertising in this space? We did it to ourselves.

Some have pointed out the intrusive promotions are simply mirroring what's being promoted; the Bill Engvall show in a TV remote is a prominent plot element. Still. There's no doubt, after seeing this, every marketer will scream, "I want one!"

by Steve Hall    Jun- 5-08    
Topic: Cable, Television, Worst



From Cradle to Grave, Independence Blue Cross Wants Your Business

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CEO Joseph Frick of Independence Blue Cross, the biggest health insurance provider in Philadelphia, used his recent colon cancer diagnosis to fuel this ad campaign by Tierney Communications.

The height chart at left lends a practical, and sort of charming, picture of how needs change as the mortal coil unravels. (Nagging question: why is 5'9," "Mammogram Reminders," followed by 6'1," "Senior Fitness Programs"? I thought people shrink when they get old? Is Independence just that good?)

Tagline: "Just a few ways we're here for you every step of the way" -- a little clumsy, but it gets the idea across.

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Shake Off that Cartoon Crush; Erin Esurance Has a Steady

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Emo heartthrob Kazutaka Nomura of PWRFL POWER gets animated, woos the uncatchable Erin Esurance, and teaches her a powerful lesson about self-esteem. In song.

Not that she needed it. She does, after all, prance around in spy clothes to sell car insurance.

This is part of a partnership between Esurance and the Monolith Music Festival at Red Rocks. The website, linked above, also includes a bio and an interview with PWRFL POWER, as well as tour dates.

by Angela Natividad    May-29-08    
Topic: Campaigns, Commercials, Online, Television



Skydivers to Spell 'Honda' On Live Commercial Break

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Tonight, at 8:10PM on London's Channel 4, 19 skydivers will spend three minutes and 20 seconds attempting to spell out the word Honda in Britain's first live commercial. part of Honda's ongoing skydiving campaign, the ad will appear during the reality show Come Dine With Me and, as Honda Manager of Customer Communications said, "If it works, people will know who it's for. If it doesn't, they won't." Brave simplicity. Nice.

Here's hoping all 19 parachutes open successfully after the crew finishes its spelling exercise. Damn, it's almost that time there right now! Someone send us the video!

Here's the video.

by Steve Hall    May-29-08    
Topic: Commercials, Good, Guerilla, Television










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