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'She's the Driver?' Oh God. Nothing sells a car like the sight of a meek-looking hottie who drives like she's out of her fucking mind. Just ask the directors of The Fast and the Furious or The Italian Job. With that lesson learned, here's an Ogilvy spot for the Mercedes Benz SLK. A slightly crippling accent doesn't hurt either. (Remember orgasmum?) You're sure to win the fetishists. And isn't it cute how she tries to say "Fifteen percent -- up front!" like a bad-ass but just can't? Careful, Miracle-Gro, You're Showing Your Age. Maybe because it's not hip to the existence of guerrilla gardening, Miracle-Gro is using '70s pop and a catchy new slogan to staple a sense of cool to its 60-year-old plant food product. Under the wince-worthy slogan "It's Gro Time," this dated spot jams in print-supported phrases like "dirt manicure" and "tomato mojo" while gardeners jiggle bare midriffs and mist plants to "I Believe in Miracles (You Sexy Thing)." God, how hopelessly lame. Thanks to ML Rogers, New York for all this quiet angst.
by Angela Natividad
May-13-08
Comments (5)
Topic: Bad, Brands, Campaigns, Commercials, Magazine, Television ABC Uses DVR-Proof Subliminal Trickery to Promote 'The Mole' At first I figured it was a screw up that often occurs when a local TV station switches from the national feed to its own local feed (or vise versa) sometimes causing tiny bits of the national feed to show but no. No, no, no. It's yet another DVR-proof promotional tactic designed to make sure you know ABC's The Mole is "watching." Hey, if ABC and all the other networks want to replace every :30 with a few of these, that's OK by me. Check out a video of the trickery here. Because Isn't It Time that Gorilla Was Knocked Off Its High Horse? You may feel finished with 2007, but that doesn't mean you've seen the last of its advertising. (Far from it, actually.) Visit OneShow.TV to vote for one of the top 100 TV spots of 2007. We've seen most of them (remember Skittles Touch and Levi's Dangerous Liaisons?), and probably trashed a lot of them, but hey, it isn't ultimately us that ends up doling out the One Show People's Choice Award. The Cadbury gorilla ad by Fallon -- the one with that catchy Phil Collins song -- is currently leading the audience sentiment race. The People's Choice Award winner will be announced this Wednesday on May 7 at One Show. Come On, Guy, Everybody Loves a Pun! Pay no attention to the gorgeous woman used in every shot of this teaser. We're not even sure why she's there. The real star of this promotional series is ... wait for it...
by Angela Natividad
Apr-30-08
Comments (2)
Topic: Brands, Campaigns, Commercials, Online, Promotions, Television Shop Bloom and Score Some Olive Oil for that Rash Life can be cruel. Here's a simple salve for that one time you: o Were trapped in an elevator with diarrhea Shop Bloom! It's the only grocery store I know of that's located in a cartoon meadow.
by Angela Natividad
Apr-30-08
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Topic: Brands, Campaigns, Commercials, Online, Strange, Television, Video Children's Hospital Campaign Gets Personal The Akron Children's Hospital , with help from Cleveland's Marcus Thomas, is running a new campaign made up of video portraits highlighting the lives of two patients staying in the hospital. Nick and Roxanne, both 15, are seen in two commercials (1, 2) as well as several other videos hosted on the hospital's site. Along with videos from many other patients, the dour aspects childhood cancer are left behind in favor of the upside: the fact life goes on, one can live with cancer and one cab even beat cancer.
by Steve Hall
Apr-29-08
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Topic: Commercials, Creative Commentary, Good, Online, Television, Video Hankook Tires Tame Roads, Drive Emotions and Abuse CGI Agency Cheil Communications/Seoul and production company Shilo put together "The Chase" for Hankook Tires. Ad tagline: "Tame the road." Company slogan: "Driving emotion." Two cliches fighting for space. The spot itself looks a lot like a video game preview. It also contributes to racers' delusion that the streets are a battleground, and every modded import that goes "vroom" is a player. Validation for stupidity. Greeeeat. Dude. Dude! ...Dude. Californians get a lot of crap for gratuitous use of "dude." But "dude," like "snow" for Eskimos, is actually really expressive. (Also, when you're frustrated and all sputtery, it feels so much better to go, "...dude" than "FUCKFUCKFUCK!") Don't believe me? Ask Bud Light. Once convinced, bear thyself hence and answer the call of dude. Mercedes C and E-Class Bear Ghosts of an Illustrious Past "I think I need to talk to you about something." "Yeah? What's up?" "You know my new Mercedes? It's haunted." "...Haunted." "Yeah." "You'll have to elaborate on that."
by Angela Natividad
Apr-24-08
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Topic: Brands, Campaigns, Commercials, Strange, Television 
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Source: Viral Video Chart
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