We did it to ourselves. Yes we did. With help from our much-loved DVRs. We started a war. A war between those who want to skip commercial and those who want people to see them no matter what technology exists to skip them. The latest in an increasing list of tactics comes from TBS which is running promotions during programming which involves pausing the show while an ad runs on the lower third of the screen. Right now, it's just station promos but, seriously, how long before we see paid advertising in this space? We did it to ourselves.
Some have pointed out the intrusive promotions are simply mirroring what's being promoted; the Bill Engvall show in a TV remote is a prominent plot element. Still. There's no doubt, after seeing this, every marketer will scream, "I want one!"
CEO Joseph Frick of Independence Blue Cross, the biggest health insurance provider in Philadelphia, used his recent colon cancer diagnosis to fuel this ad campaign by Tierney Communications.
The height chart at left lends a practical, and sort of charming, picture of how needs change as the mortal coil unravels. (Nagging question: why is 5'9," "Mammogram Reminders," followed by 6'1," "Senior Fitness Programs"? I thought people shrink when they get old? Is Independence just that good?)
Tagline: "Just a few ways we're here for you every step of the way" -- a little clumsy, but it gets the idea across.
Emo heartthrob Kazutaka Nomura of PWRFL POWER gets animated, woos the uncatchable Erin Esurance, and teaches her a powerful lesson about self-esteem. In song.
Not that she needed it. She does, after all, prance around in spy clothes to sell car insurance.
This is part of a partnership between Esurance and the Monolith Music Festival at Red Rocks. The website, linked above, also includes a bio and an interview with PWRFL POWER, as well as tour dates.
Tonight, at 8:10PM on London's Channel 4, 19 skydivers will spend three minutes and 20 seconds attempting to spell out the word Honda in Britain's first live commercial. part of Honda's ongoing skydiving campaign, the ad will appear during the reality show Come Dine With Me and, as Honda Manager of Customer Communications said, "If it works, people will know who it's for. If it doesn't, they won't." Brave simplicity. Nice.
Here's hoping all 19 parachutes open successfully after the crew finishes its spelling exercise. Damn, it's almost that time there right now! Someone send us the video!
Here's the video.
Not usually a fan of weepy PSA's for cancer, this one from non-profit Stand Up to Cancer directed by David Fincher and voiced by Sydney Poitier caught my attention if only to make sure I could pick out all the celebrities that pop up in the ad. Sydney Poitier, Christy Turlington, Susan Sarandon, NYC Mayor Mike Bloomberg, Morgan Freeman, Lance Armstrong, Keanu Reeves, Tobey Maguire, Casey Affleck, and Jodie Foster are in there. Can you spot more?
Check out the new tool off E-Trade's freak-of-nature assembly line (1, 2).
Douche-tacular. If I were China, I'd be scraping him, and his ilk, off my stock exchange.
Honda decided the two-hour season finale of guilty pleasure Grey's Anatomy last week was a good time to show their new commercial, previously mentioned here as part of their new campaign promoting the 2009 Honda Pilot.
In the spot, a man in a Pilot approaches a man who had accidentally been encased in cement. He offers to help and after getting the man, still trapped in a cement block, in the back seat, notes they won't have to stop for gas because of how fuel-efficient the Pilot is. The other man, who doesn't seem the least bit worried about the fact he's essentially a talking head sticking out of a chunk of cement, agrees that the Pilot is indeed really fuel-efficient. He read it on a blog.
In an ad for the xB called Pendulum, Scion quite startlingly demonstrates it does not give a damn what you think.
Given the car's sheer ugliness (that pumpkin shade ain't helping), whoring for mainstream acceptance would have been a depressing uphill fight. Instead of trying to hide its blunt features, Scion made them the draw. And the ad suggests it isn't afraid of strong feelings, whatever they are.
For The Prodis Foundation, Vitruvio Leo Burnett demonstrated how versatile children with Down's Syndrome are by letting them put together their own ad.
Well, that's how it was sold to us. The ad is more like a (professionally produced?) patchwork of their everyday activities: laughing with friends, winning karate trophies, going dancing, etc.
The video's about two minutes long and quite moving, though it's probably more so when you understand what's being said. In any case, it won an ADC Gold Cube in Corbis' Search for Justice awards show.
I think Samsung missed the point of HP's "Hands" effort. "Hands" was cool because the hands in the ads belonged to people we could both admire and identify with. By exposing the contents of their hard drives, celebrities also shared the contents of their minds: how they saw the world and chose to make it their own, all in a style that resembled play.
Along that vein, Samsung gives us "Express Yourself" by Cheil Worldwide Canada. Its two ads, "Express Yourself" and "Hands," try replicating HP's idea but taking the human interest story out.