Sorry Beck's, but Saying 'Different by CHOICE!' Doesn't Make it So

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To draw attention away from its absence of a sound position in the beer market (unless "favorited beer of the band 'Black Label Society'" counts), Beck's tries wearing the message "Different by Choice."

This new spot -- produced by Anonymous for agency Lowe Worldwide & Partners -- compares the mediocre green beer to avant-garde painters, punk rockers and the VW bug, among other subversive cultural icons.

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by Angela Natividad    May-21-08    
Topic: Brands, Campaigns, Commercials, Television



Amstel Light: Not Big on the Whole 'Literacy' Thing

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Amstel Light may have taught us properly how to spell "beer" in Dutch, but this is definitely not how you spell "damn." Unless you're referring to what beavers make, or are trying to be clever with your city of origin. But really, did bad puns ever get a brand anywhere good?

Also, I'm digging how the YouTube video description reads "Tradition since 18070." I didn't even realize we'd passed that year yet.

by Angela Natividad    May-21-08    
Topic: Bad, Brands, Campaigns, Commercials, Television



Kids Trash Stale Minutes, Mom Gets Mad, in AT&T Rollover Minutes Ad

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I love this ad where a mother opens the kitchen trash and finds a bunch of little clocks: old AT&T rollover minutes that her kids don't want because "those minutes are from September!"

"They're rollover minutes, they're exactly the same!" she cries in exasperation. Then she delivers a one-sentence guilt trip that brought my mom's "starvation in the mother land!" speech to mind.

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by Angela Natividad    May-20-08    
Topic: Commercials, Good, Mobile/Wireless, Television



GEICO Gecko Gets Stalked!

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Here's a new series of GEICO commercials where the gecko gets stalked by a wildlife enthusiast. Watch him narrate for nature lovers while the green mascot goes about his business at libraries, golf courses, cafes and parks.

The safari fanboy is totally at odds with his surroundings, but he's got that wild, lovable Steve Irwin enthusiasm about him. My favourite is the spot where the gecko ditches him on the subway.

One point for beast; zero for man.

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by Angela Natividad    May-20-08    
Topic: Brands, Campaigns, Commercials, Good, Television



Yellowbook Promises to Wipe Away Past Mistakes, Present Inadequacies

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To distinguish itself from its older and heavier rival, Yellowbook reimagines itself as a kind of digital genie, bestowing not merely phone numbers but self-confidence and clean slates. Instantly.

This is not the first time a lower-back tat has been used to sell something it shouldn't. The VW Touareg, Livescribe and Office Max have tread that valley before (and left the ink stains to prove it). Lower still: Hyundai.

Back to Yellowbook. The campaign is called "Say Yellow to the Future" and was put together by Gotham. No word on whether you can muzzle your virtual concierge if you find him too invasive.

by Angela Natividad    May-19-08    
Topic: Brands, Campaigns, Commercials, Online, Television



This is called 'Get in the Loop.' That Doesn't Mean You'll Want To

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For its client Qwest, Draftfcb uses the common man -- and the common woman, and their common kids -- to appeal to their counterparts in your living room.

The campaign is called "Get in the Loop" and is not at all extraordinary.

by Angela Natividad    May-18-08    
Topic: Brands, Campaigns, Commercials, Outdoor, Television



Reason #246 to Never Move to Cleveland: Vermin-Infested Home Games

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It's hard to imagine an ad like this would compel you to buy seats to an Indians game. But you have to admire the players' focus despite such uninviting conditions. (The Yankees, in contrast, look flustered and pitiable.)

Alternatively, the bugs may just be flocking because the team never bathes, in which case it's easy to imagine the Indians are so "focused" because the bugs are part of who they are. Remember Pig-Pen?

Anyway, this spot is part of the Indians' "Are you in the Tribe?" campaign. The idea is to instill a sense of territorial pride in Clevelanders -- kind of an offshoot of MLB's Baseball Country effort.

by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Commercials, Television



'Hairy Lollipop Smoke. Don't Breathe This.'

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This Dibs commercial depicts the giant lollipop's fall from grace. It starts out a snack food, becomes a hair remover, and ultimately ends life as blender fodder. Its sad descent is meant to highlight Dibs' desirability.

The ad also includes guest appearances from the "Will It Blend?" guy and some dude from ER.

Steve loves likes this spot (albeit under the gentle influence of vodka and caffeine). I feel sort of nauseous: I'm at a cafe, and there are blenders, and something in the air really does smell like hairy lollipop smoke. But maybe that's just burnt coffee.

by Angela Natividad    May-16-08    
Topic: Brands, Commercials, Strange, Television



Mazda Goes Mod Way, and Slightly Out of Cultural Coherence, with 'How Dare You!'

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Tearing a page out of Dell's playbook, Mazda's latest spot features sinister robotic women with a minimalist sense of style. Watch as they pursue a cherry-red Mazda 3 with hive mind perseverance, then attack it with off-white paint.

The car sits a moment, bathed in the colour of hotel linens, then scrapes to a start and washes the world in red -- including its (possibly Vicodin-dazed) antagonists. The premise is to fight conformity ... but it looks like one monochrome universe just makes way for another.

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by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Commercials, Strange, Television



Sci Fi: Just as Good as 'Gossip Girl,' Except Not Everyone's Human. Problem?

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Oh my. These ads for the Sci Fi channel make me want to adopt a sweet little potbellied alien. And name it Oliver. And maybe homeschool it.

The tagline: "Open your heart to science fiction. Adopt Sci Fi." Agency: BETC EURO RSCG 4D (thanks, in:fluencia!).

See the short version, but it's the long one that made me the suffer the angst of shedding genre prejudice. Anime overload, here I come.

by Angela Natividad    May-14-08    
Topic: Best, Brands, Campaigns, Commercials, Television










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