Why Should You Care About Another Christmas Spot?

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Slow news day? Nah. We get everything sent in here. So if you've had your fill of foodie/celeb cook porn, avert gazes now. Otherwise, if you watch any deal of cooking on TV, you know Jamie Oliver is a more unkempt UK version of Tyler Florence. But peppy, ain't he! What I liked about this quick-paced Sainsbury's spot came right at the end though. I actually got to hear someone say: "Christmas" in a commercial. Not, "Holiday" or "This Yuletide Season!" Maybe the PC police haven't worked their way across the pond or that's just how they say it, but, Happy Christmas back to ya, bitches!

(Spot below.)

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by Bill Green    Nov-13-09    
Topic: Commercials, Television



Subaru Crowdsurfs Away Life's Bumps

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At first, it seems like another epic epic with a cast of cgi thousand$. But this :90 from Leo Burnett Sydney grows on you. (After the jump). As you watch, the visuals seem to cover off the usual stuff any car brand could claim or own as the "We support you" metaphor works overtime. But the voiceover brings it around to show the uniqueness of a Subaru ride. Then you smile.

That is all. Continue with your day.

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by Bill Green    Nov-13-09    
Topic: Commercials, Television



"You Either Get Shot Through the Head or You Have a VW"

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British humor--second to none. While it's been 30 days since my last suicide spot, this one after the jump... isn't. I explain--you follow along: It's for the new VW Scirocco running on the BBC's Top Gear with car freaks Jeremy Clarkson and James May. Branded entertainment with a suicide chaser. This series of fake spots skirts the issue of death and dying (and the UK's advertising regulatory guidelines on little things like suicide) by posing those scenarios as a hypothetical. So here it goes again, will anyone be offended at a fictionalized depiction buried in a spoof? Does context matter? (Isn't the real question, why would someone do it over a VW?)

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by Bill Green    Nov-12-09    
Topic: Brands, Commercials, Racy, Television



Caribou Coffee Gets Real

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Second-largest gourmet coffeehouse retailer and one of the thorns in Starbucks' side, Caribou Coffee is rolling out their first TV from Colle+McVoy below. Get Real covers on the chain's focus on handcrafted drinks. (Isn't anything prepared in restaurants crafted by hand? I think it must be!) But, the bigger jab here is right at SB with this "Real People" go to Caribou theme. Hmmm, at the risk of someone going, dude, seriously, it's just a TV spot, time to get a little more real.

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by Bill Green    Nov-12-09    
Topic: Campaigns, Commercials, Television



UPS Meets Its Deadline, Falls Short Elsewhere

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For client UPS, agency Doner and production firm Psyop imagine a helpless protagonist braving the challenges of a cardboard world to meet a deadline. The ability to print remotely liberates him in the end.

The imagery is inspired but the ad suffers from mediocrity of narrative and a weak message. Next!

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by Angela Natividad    Oct- 2-09    
Topic: Bad, Brands, Campaigns, Television



'...and That's Why They Call It Continental Drift!'

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Australia's Kettle Chips tries its hand at self-aware gratuitous advertising -- the trick's that's fast become a must-do for any brand that wants to demonstrate it's down with savvy ad-saturated users.

The piece is, blatantly enough, labeled "Commerce Blatantly Parading as Entertainment" by Ads of the World. It features a rich douchey guy reading a storybook to a harem of hot girls at a party. They show off their ironic smarts, and he reminds us more than once what the score is.

"Tonight we are reading the tale of the hare and tortoise, and we'll attempt to relate it to Kettle Chips, who are paying for this ad..."

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by Angela Natividad    Oct- 2-09    
Topic: Brands, Campaigns, Television



'Mirrors' Brings Enchantment to Sequestered Princesses

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Brazilian retailer Lilica Ripilica, which is like a more palatable Limited Too, is embarking on an effort under a new tagline: "Enchantment." Its first piece, "Espelhos" ("Mirrors"), depicts a little girl who slips into a pastel fantasy world where petals turn into butterflies and you get dressed in ribbons.

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by Angela Natividad    Oct- 1-09    
Topic: Brands, Campaigns, Television



An Agency Spot For... An Agency

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Well, you never heard of Danish agency We Love People until now but they've done one thing nobody in the industry has that we know of: Run a TV spot for themselves on national TV. Desperate move or why didn't I think of that headslap? It's not that the spot is memorable (below). At most, it's thoroughly generic, safe and disposable, like the majority of consumer advertising here. But it is notable for the self-promo move, something that raises another issue with the industry here.

How long before American shops start advertising themselves that directly? The unwritten rule is/was that the work you do is your calling card. No agency would've left any type of signature on the work. But, times be changing and all, and maybe this is what small - mid shops have to start doing. An earlier tourist campaign by Red Tettemer included their name in the credits. Small move to test the waters perhaps.

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by Bill Green    Sep- 1-09    
Topic: Agencies, Commercials, Television



This Season's Trend in Gamer Marketing? Necromancy.

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A spankin' new ad for Beatles Rock Band features the Fab Four alive and well, loitering with fans on Abbey Road. There's even an almost-convincingly-cut scene of George Harrison strumming alongside a kid with a Rock Band guitar.

The frothy setting -- utterly devoid of the angst that made them not-a-band-anymore -- melts into animated versions of the Beatles themselves, beating their instruments over the coloured Rock Band bars that tell you what string to hit. Song featured in the ad is Come Together off their Abbey Road album.

No strong feelings of disdain here; it's certainly a lot less callous than that one time Saatchi used All You Need is Love to sell diapers or the time Ben & Jerry's distilled the spirit of John Lennon in a hippie ice cream.

Oddly -- and we might change our minds about this later -- the ad made the notion of bringing the Beatles back as an animated pleasure-band a lot less traumatizing than watching a stilted cartoon Kurt Cobain play marionette for Guitar Hero. It's cheesy, sure, but it could have been a trainwreck.

Identity of the agency behind the ad remains a mystery for now. Word has it there'll be a reveal after the game comes out. Anyway, whoever you are, nice job; we'd be liars if we said the work lacked charm.

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NBC New York Plugs Local Cred with Quirky Shut-Ins

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We're not really sure what New Yorkers read to give them that Big City somethin'-somethin', but NBC New York wants the crown for itself.

So it turned to Mother, which in turn conceived "Locals Only," a campaign that spotlights the website's granular take on the city. It's the spots that compelled us to visit the site, where we discovered it's a lot like HuffPo for deep-Manhattanites with a PG palate (more for NBC's sake, wethinks, than for the city's).

Yesterday's big story was a taser-toting robber grandma; today you've got a happy ending to a very old kidnapping story.

We also think the changing header -- "NBC New York [is intrigued by nude models]" -- gives it a personable touch, lending sass to a rag that, while not as gritty as NEW YORK POST, may well hold its own in the city's dense circle.

But enough about the site; let's move on to the weirdos. The punchline's cheap, and the news tidbits at the end feel a little shoehorned in, but the caricatures are wicked.

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by Angela Natividad    Aug-28-09    
Topic: Brands, Campaigns, Commercials, Television










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