With help from 72andSunny, the CW Network is using suggestive shots of teens -- flanked by the phrase "OMFG" -- to promote the April 21 return of Gossip Girl.
Despite crappy ratings, Advertising Age calls Gossip Girl the CW's flagship program. So busting out with the SEX SELLS! is probably a good indication that the CW desperately needs to court new viewers, not just the scattered flock of old ones.
Wow. Teens have sex on TV. And here I was thinking Dawson's Creek was really about a body of water.
- Here's a trailer for The Big Bang Theory, a comedy of geek/glam stereotypes that will probably last all of two seasons. And the saddest part is, I'll probably watch it at some point. It returns April 14 on CBS.
- This stunt by agency New Message for The Phone, a Dutch show where a randomly-placed phone surprises whomever picks it up with a chance to win 25,000 Euros, was called "HILARISCH!" by one a YouTube fan. I didn't find it that funny, but I like that there are people somewhere in the world shouting "HILARISCH!", possibly even as I write this out.
Sassy Richard of kirshenbaum + bond is launching a show on Plum called Creative Lunch. Think Oprah, except people will be picking at food while weighing in on almighty Creativity. Slated guests include Martha Stewart, Matt Lauer, and David and Dylan Lauren.
We've seen Richard talk before. He's mesmerizing, especially when he does that swishy thing with his hair. Also, he never ever capitalizes anything.
Hurry for self-fellating agency heads. Now here is a promotional image of Richard barefoot. (The PR company sent it to us, except 34098343908 times bigger.)
No word yet on the debut of a "k" magazine, featuring Richard on the cover in various states of simper, following the success of the talk show. We're sure they're working on it though.
Roaches and termites aren't just pesky. They're sly. And malevolent. And they'll take any opportunity they get to sneak inside your house.
Even deliver you pizza. Or ask to use the phone.
That's why there's the Orkin Man, who isn't so much an exterminator as he is a khaki-clad cowboy who happens to know a lot about bugs.
The spots were put together by The Richards Group in Dallas. We find them feel-goodish and funny.
It's a teaser for Grand Theft Auto IV! There's girls with thongs, multiethnic gangsters (so Epcot), bloody cops, and one-liners that would make Scorsese shoot a puppy. (What is it about bad dialogue that makes violence funny? Maybe Elmo knows.)
GTA IV comes out on April 29th. And did we mention in-game music will be available for purchase? True story. Earmark the croons you like, in the next car you steal, with a handy-dandy in-game mobile phone. Amazon keeps track. The song in this spot is "Real McKoy" by Mavado.
Ahh, the sweet smell of sex, drugs and urban misery. We have officially wandered out of the Coke side of life.
- Milk makes baby-eating witches insecure about their looks. Dude. Did she just try passing her wart off as a mole?
- Cops with Slingbox and a bullhorn wreak havoc. "Haaands up. COME ON, THREE POINTER!"
These Raggedy Ann & Andy refugees are characters in a new Zune ad called Piece of Me, Piece of You. Girl bites boy, boy becomes zombie, and together they turn the world into a community of undead extras with jazz hands. Very Tim Burton.
Not as good as the last Zune ad, but still cool. Suddenly these spots are something to look forward to, you know? And it's neat how the whole "sharing" theme always carries over.
The spot, which debuted last night, was written by Three Legged Legs and produced by Green Dot Films for agency 72andSunny. That catchy-ass song is "Fancy Footwork" by Chromeo.
Check out Blue, Dots and Blips, three ads by ATTIK for the Lexus IS F. The trick is to drive home the message, "The new Lexus is F."
And what is F?
"F is everything you thought we weren't," the saucy new microsite confidently croons.
That probably generated traffic trouble.
The sex-and-candy action took place last month in Sao Paulo, when 40 panty-clad girls stood eating chocolate body parts in public places. Pics appeared on Irresistivel.net, which pinpointed their locations and Orkut profiles via Google Maps.
- Durex latches on to Hitchcock's train-entering-tunnel metaphor in a new ad for Durex Play Lubricant.
- Cuba is getting expanded access to television programming without having to resort to illegal satellite hookups.
- Copyranter says it's Big Tits Friday. OK, so he said it last Friday.
- Jenna Jameson launches post-porn career. Help promote her new movie, Zombie Strippers, by writing some taglines.
- Again confirming its belief people are idiots who can't determine the difference between a computer and a city, Apple, earlier this year, filed a complaint to the U.S. Patent and Trademark Office claiming New York's new green apple tourism logo is "likely to cause confusion, mistake or deception in the minds of consumers." Who's really the idiot here?