The Akron Children's Hospital , with help from Cleveland's Marcus Thomas, is running a new campaign made up of video portraits highlighting the lives of two patients staying in the hospital. Nick and Roxanne, both 15, are seen in two commercials (1, 2) as well as several other videos hosted on the hospital's site. Along with videos from many other patients, the dour aspects childhood cancer are left behind in favor of the upside: the fact life goes on, one can live with cancer and one cab even beat cancer.
Agency Cheil Communications/Seoul and production company Shilo put together "The Chase" for Hankook Tires. Ad tagline: "Tame the road." Company slogan: "Driving emotion." Two cliches fighting for space.
The spot itself looks a lot like a video game preview. It also contributes to racers' delusion that the streets are a battleground, and every modded import that goes "vroom" is a player.
Validation for stupidity. Greeeeat.
Californians get a lot of crap for gratuitous use of "dude." But "dude," like "snow" for Eskimos, is actually really expressive. (Also, when you're frustrated and all sputtery, it feels so much better to go, "...dude" than "FUCKFUCKFUCK!")
Don't believe me? Ask Bud Light. Once convinced, bear thyself hence and answer the call of dude.
"I think I need to talk to you about something."
"Yeah? What's up?"
"You know my new Mercedes? It's haunted."
"You'll have to elaborate on that."
Jun Group is disseminating this video where Steve Nash falls down on the court and gets all kinds of broken. Then he's put back together, bionic-like, by a black Dr. Strangelove with ostentatious taste in shoes.
The moral of the story is, BUY NIKE. Or recycle. Or something.
We're addicted to DDB, Stockholm's work for McDonald's. (See "WAKE UP!" and other randomness.) There's a strange and wonderful pixie magic about it that McD's lacks Stateside.
Check out the spots for "No Big Deal," a campaign brought to our attention by Ads of the World. Finding a geriatric under your hood, a knight at your doorstep, an artist who paints with his toes, or a troll playing games with your kid, doesn't even register on the radar against McDonald's humblest meals.
If those unnatural-looking meat patties tasted anything like how these ads look, we would eat them every day. Well, probably not. But we'd maybe have chicken nuggets once in awhile.
In Doctor's Office, Cat Sitting and Airport, Wieden+Kennedy, NY depict ESPN Radio as a network so down-to-earth that audience members will think nothing of taking liberties I wouldn't take with my mom.
I just love it when the cat guy goes "Oh, and don't look her in the face!" Cat people are fucking bananas.
With help from 72andSunny, the CW Network is using suggestive shots of teens -- flanked by the phrase "OMFG" -- to promote the April 21 return of Gossip Girl.
Despite crappy ratings, Advertising Age calls Gossip Girl the CW's flagship program. So busting out with the SEX SELLS! is probably a good indication that the CW desperately needs to court new viewers, not just the scattered flock of old ones.
Wow. Teens have sex on TV. And here I was thinking Dawson's Creek was really about a body of water.
- Here's a trailer for The Big Bang Theory, a comedy of geek/glam stereotypes that will probably last all of two seasons. And the saddest part is, I'll probably watch it at some point. It returns April 14 on CBS.
- This stunt by agency New Message for The Phone, a Dutch show where a randomly-placed phone surprises whomever picks it up with a chance to win 25,000 Euros, was called "HILARISCH!" by one a YouTube fan. I didn't find it that funny, but I like that there are people somewhere in the world shouting "HILARISCH!", possibly even as I write this out.
Sassy Richard of kirshenbaum + bond is launching a show on Plum called Creative Lunch. Think Oprah, except people will be picking at food while weighing in on almighty Creativity. Slated guests include Martha Stewart, Matt Lauer, and David and Dylan Lauren.
We've seen Richard talk before. He's mesmerizing, especially when he does that swishy thing with his hair. Also, he never ever capitalizes anything.
Hurry for self-fellating agency heads. Now here is a promotional image of Richard barefoot. (The PR company sent it to us, except 34098343908 times bigger.)
No word yet on the debut of a "k" magazine, featuring Richard on the cover in various states of simper, following the success of the talk show. We're sure they're working on it though.