Family Resources in Florida tapped Salter>Mitchell to help promote marriage on the Fed's dime. (Your tax dollars at work! ...Just sayin'.)
Instead of advocating marriage's benefits, S>M orchestrated a familiar scenario where a bride-to-be talks her head off about the wedding while the groom stews in catatonic misery until he boils over. The tagline: "Make your wedding a beginning not an end." That could use a comma. But whatever.
How far the happy couple's come from proposal night, which undoubtedly included expensive dinner, lavish dessert, Veuve Clicquot champagne and hot sex. People should get married right at that moment, while the fire's still toasty and when the man's made all the preparations.
There's a reason why storage companies don't let you live in or work from your unit. This is that reason.
He doesn't even give Gram the flowers! Those cold-hearted Brits: crusading against hair care ads while nana knits doilies under lock and key.
The tagline: Safestore. For those things you just can't throw away. Brought to you by the geriatric sadists at Team Rubber.
Ugh. Watch some street hoods spray paint Zoo York's logo on roaches, then shower them onto people in the Manhattan business district.
And here, in a concept slightly more benign, one roach calls another a "no-good cocksucking piece of shit asshole douche."
Nice one. Gotta use it some time, possibly on one of the bustier interns. And in other news, what the fucking-fuck-FUCK?
That is, according to this new spot for Washington, DC. (Come on, sport. How do you resist two metaphors in one sentence?!)
In the spot, a mom throws open a giant scrap book and invites the audience into family-friendly DC, where power lunches become romantic rendezvous (with your own spouse!) and spy games are left to the kids.
The campaign, entitled "Power Trip," goes live today and replaces the old DC slogan, "An American Experience."
Even with all those tantalizing political euphemisms, I'd still rather see Orlando. Every major American city would be better off with a gigantic Disney theme park.
If you watch any TV at all, you've probably seen that Saturn ad where a bunch of people go "That's a Saturn...?" and then "That's a Saturn?" and then (with contempt!) "That's not a Saturn!" followed by the admiring "That's a Saturn, all right!"
This campaign tack was taken to encourage new buyers to see Saturn with fresh eyes. But apparently the ad can also be used to reaffirm old beliefs.
Meet Max, the classic '64 Volkswagen Beetle and star of VW's new campaign. In it, Max is a German talk show host who interviews people like Heidi Klum and David Hasselhoff of Baywatch.
He's not the tough-truths type. Check out the Heidi Klum interview. If Heidi and Max each had a phallus, they'd both be bent double.
Nice shoes though, Heidi. The soles matched Max's hood after that "German engineering is so sexy!" line you gave him.
Watch some catty females try outdoing each other with violent voluminous hair-flips.
Cheesy as hell, but in a way that could have sparked many a feel-good spoof. (You know, like the Herbal Essences ads.)
Produced by Identity for JWT, NY and Sunsilk, the ad aired last year and was followed by that horrific diva thing we hate so much. Too bad. It could have been the beginning of a beautiful gimmick.
Here's a tense, exhilarating survey of things many aspire to do, but most never will (even with two weeks paid vacation):
o Freefall into a bottomless canyon
o Dive into mysterious ocean depths
o Glide across the Antarctic plains
o Drive a Land Rover
One of those things doesn't belong. We're just not sure which.
The spot was put together by HSI Productions and a52 (which did the VFX) for agency Young & Rubicam, which was commissioned by guess-which-company.
Spoof meets the big-leagues in this trailer for Under the Same Moon, a Hispanic-American film with a title so sappy it could itself be a spoof.
The trailer pulls the sympathy card with child star Adrian Alonso while mocking Lou Dobbs, whom HuffPo dubbed "CNN's anti-immigrant crusader."
French company Tefal is promoting a newfangled muscle:fat tracking scale for beachside midlifers that suffer the indignity of sucking it in.
We've heard the gut-clench is common practice. Not that we'd know. We were born with abs of steel. Because we're robots.