GSD&M put together Unscrew America to coax Millennials into using eco-friendly lightbulbs without forcing them to forsake their fatalistic sense of ha-ha.
The effort will invade TV and print. To get the point across, Unscrew America pulls the "stark alternative universe" card and infuses it with a shot of Millennial irony.
Watch "Deadly Serious" -- which is funny (OMG Paul REUBENS!!!), but not quite like the print stuff.
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To compel drivers to make the "personal luxury crossover," Infiniti (or rather, TBWA\Chiat\Day) surprises us with EXtraordinary, a campaign for the EX that's all smooth pacing and cool grace. (We're now about 50 percent convinced the EX has those characteristics too.)
EXtraordinary does a good job of showcasing the finer elements of what we'd otherwise frown and dub a funky-shaped car. See 'Terrace' (pour homme) and 'Welcome' (pour femme).
Nice touch with the cello.
For the record, we've never felt a compulsion to watch Joss Stone wrap her lips around a chocolate shaft. But don't mind us, Cadbury (you saucy chocolate peddlers, you!). We just work here.
This ad for Cadbury's Flake is part of an effort to "reference the old adverts but bring a new feel to them," said a company rep to The Sunday Mirror.
The "feel" we got hovers somewhere between a puberty reel and a '50s girl gang smut film.
- Following Vanessa Minnello, bootylicious Kim Kardasian is the new spokesbabe for Bongo Jeans.
- If you're sad to see that really hot office mate leave for another agency, send his or her picture over to Office Hotties Who Leave, a site which features images of "men and women who make coming to work more bearable."
- American Express, Coke, JCPenney, L'Oreal, General Motors, Mars/Masterfoods, MasterCard, McDonald's, Procter & Gamble, Bertolli Frozen Dinners, and Dove Cream Oil Bodywash are a few of the confirmed advertisers for ABC's 80th Annual Academy Awards broadcast.
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Word has it that broadband content is now eligible for Primetime Emmy Awards. Whether that flatters broadband shows or the sleepy Emmys is anybody's guess; it's all the same in the media melting pot.
To spread the news, WONGDOODY prepared a print campaign with Mary Tyler Moore and that bigoted dad from All in the Family. Computers have been stitched into their environments. Headers read, "Welcoming Broadband to the World of Television."
Creative will appear in print and online. There will also be an "aggressive online word-of-mouth effort."
Oh, yeah: Because that big, bad PR really twisted our arms.
Chinese footballer Zheng Zhi brings some Asian Algier to Adidas' Beijing Olympics campaign.
The hand-drawn spot builds on "Together" with Zhi's narrative about how the 2008 Beijing Olympics will redeem his people from loss. Disembodied wings carry the Chinese into the clouds. The Chinese, and some feathers, fall out of the sky when Zhi describes the 1999 game.
Despite the tripped-out depressing imagery, the story ends on an up note. Because impossible is nothing, right?
Deep. Or at least really abstract. In which case ... deep.
Check out this fun new Honda ad by Wieden + Kennedy. Also see LOL-worthy website Problem Playground. It will bring out your inner Alice.
The effort is for Honda UK. We like the collective "HURRAAAAAAY!" in the site intro and its straightforward nav: "Click on things to go there. Click 'Home' to come back here." Site includes puzzles, 360-degree vehicle features, download options for the commercial, and a making-of-the-ad video.
Whoever said assembly line work was dehumanizing clearly wasn't employed in the Hybrid department. Suddenly we're starving for a big fat zero-emissions jigsaw.
Champion Alesha Dixon of Strictly Come Dancing stars in this valium-esque Ford Focus ad, which debuted February 1st on Ford.co.uk. Cake masterminded it, tapping Alesha for her number-one status among the Brits, and included nifty knick-knacks like instruments made of real car parts.
The latter sounded neat, but we didn't much notice. All told, the video lacks life and seems too smoked-out and tame to even be decadent. Nice icepick shoes, though. And okay, the personalized plate? Cheesy.
Maybe this is just another one of those clashing Brit vs. American sensibility things.
Psst, Ford and Alesha. Watch Beyonce and Armani do it.
Update: Oops. Look like we pushed an angry button. Brit fans are really sick of comparisons between Alesha and B (see YouTube comments).
This ad for Reebok aired after the game ended on Super Bowl Sunday. It's called "Giants, Welcome to Perfectville."
The premise: the 1972 Miami Dolphins -- the only undefeated team in NFL history -- have long been living in a sleepy but sunny town called Perfectville. One of the members receives a gift from the NY Giants playfully marked, "Enjoy it for one more year."
Other tame leaps at humor include players reliving games, but slowly forgetting what positions they played.
We're officially crazy about CareerBuilder's "Start Building" campaign, which debuted on Super Bowl Sunday.
Wieden+Kennedy, with help from a52 and (Rock Paper Scissors), gives us "Help You, Help You" and "Self-Help Yourself."
We didn't really get what was going on in "Help You, Help You" until the end, which had the odd effect of keeping us glued to our seats until we could make sense of it. We'll preface it thus: watching a guy stroke his own face, before lovingly carrying himself out of his pathetic job, gave us that "foreign-finger-in-our-bellybutton!!!" feeling.
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