Don't Leave Home without the Precious!


Have you ever been to Build-a-Bear? You know how the employees give you a little heart pillow to wish on and put inside your bear, right before it's sewn up?

Graft that process onto your daily run. Put a piece of Nike in your shoe.

We didn't really get this ad so we read the pressie for clarification. This is what it says.

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by Angela Natividad    Mar-25-08    
Topic: Brands, Commercials, Packaging, Television

Rape is Funny When It's Happening to Hot Dogs ... Right?


... in the world according to Wienerschnitzel. (Push play on the right-hand side.)

Well, maybe the vibe is less like rape and more like cannibalism. Either way, it's malicious and creepy.

To demonstrate the irresistibility of its wieners, Wienerschnitzel's running an ad where a talking hot dog tries convincing Eskimos to move beyond an all-blubber diet. Horrors ensue when they look to him for comfort.

Neither funny nor appetizing.

by Angela Natividad    Mar-25-08    
Topic: Bad, Brands, Commercials, Television

Coke Brings Out Your Inner Egalitarian ... and If We Were You, We'd Stuff it Back In


The ads are French and they debut on the 26th of this month.

The tagline: "Avec Coca-Cola, on parle tous football," which translates to something like "With Coca-Cola, everyone speaks football," which is a roundabout way of saying Coca-Cola makes football buddies of unlikely pairs.

That's sweet and all. But we wouldn't embrace a brain-eating dead guy, or a head-smashing toy, or a displaced octopus for any refreshing beverage. If that's prejudice then we are guilty as charged, and happy to be thirsty.

by Angela Natividad    Mar-24-08    
Topic: Brands, Campaigns, Commercials, Strange, Television

Love? THAT'S Your Big Solution?!


"Jump," featuring the furry friendly Gaspar, is an attempt by Dentsu Canada to push Vespa out of the "pseudo-bike" realm and into ... well ... hrm.

Come on, Dentsu. Can't you make Vespa sexy without inviting a comparison to Blades of Glory? Oh, and the whole "Vespa: Built for love!" thing doesn't make it any easier for Vespa owners to scoot proudly down the driveway with their chins up. Well, unless they're in Europe.

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by Angela Natividad    Mar-21-08    
Topic: Brands, Campaigns, Commercials, Television

Cottonelle Wants to Be Kind to Your Behind


To retain its position as the quilted ass-polisher of choice, Cottonelle has launched a campaign called "Be Kind to Your Behind."

See the TV spot and associated outdoor print.

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For Chinese Olympian, Silver's Just a Po' Man's Gold


More Beijing Olympics/Adidas gorgiosity by TBWA/China and Psyop. This one tells the story of Hu Jia, a competitive diver who in five years won a slew of Olympian silvers before taking the gold in Athens. Great mix of individual determination and community pride in these spots.

See previous efforts for the "Impossible is Nothing" campaign.

Orbit Gum Puts the Spritz on Janice Dickinson


And boy does she need it. (Janice Dickinson fills us with dangerous emotions, mostly of rage and quiet angst.)

The ad was put together by BBDO and presented to us by an agency guy who finds the Orbit Gum campaign un-funny. Don't worry, man. We do too.

by Angela Natividad    Mar-19-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television Employees Have it Good. Real Good.


Aw, this is cute. Watch an apathetic employee explore Sodom on a Segway. We like it best when he rejects the strawberry like it's poo.

This is part of a spankin'-new TV campaign called "The Vegas Experts." It cost a total of $20 million. Other spots -- produced by Stella Productions -- will follow the exploits of the Las Vegas geek squad as they go about their daily business, which is nothing like cog life anywhere else in corporate America.

Featured celebrities will include The Blue Man Group, Carrot Top and Louie Anderson against backdrops like Jubilee, Fantasy, X Burlesque and Le Reve (where this ad takes place).

by Angela Natividad    Mar-18-08    
Topic: Commercials, Promotions, Television

Moblogic Asks SXSW Attendees What's Wrong With TV News


MobLogic, an online "tv" network (from CBS, no less) that aims to offer up what the networks seemingly don't was wandering the hallways of the Austin Convention Center last week during SXSW. Host Lindsay Campbell was asking conference attendees what they think is wrong with current television news programming and what news operations might do to improve.

How I came up with the lame comment I made, I do not know but maybe if you watch, you can tell me what the hell I was taking about. Oh yea baby, "more and more companies are getting it!" Whatever.

by Steve Hall    Mar-15-08    
Topic: Industry Events, Television, Video

UGC Can Reinforce Existing Brand Messages? Yes, Says Dove


According to Collective Intellect, which tracked brand lift for advertisers before and after the Academy Awards, Dove outdid 10 other major advertisers, elevating its position 500 percent with pre-show buzz.

Consistency, and refining an old model, were probably key. Dove rehashed last year's campaign strategy: appealing to audience members to produce and rate ads for its Cream Oil product. The winner was a woman named Celeste Wouden, whose spot lacks the slapstick, paging-Cartoon-Network! feel we've come to expect from UGC efforts. In fact, it looks like a stock Dove commercial (and for WAY less money).

Watch the ad at Runners-up can be seen in the gallery.

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