Coke Brings Out Your Inner Egalitarian ... and If We Were You, We'd Stuff it Back In

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The ads are French and they debut on the 26th of this month.

The tagline: "Avec Coca-Cola, on parle tous football," which translates to something like "With Coca-Cola, everyone speaks football," which is a roundabout way of saying Coca-Cola makes football buddies of unlikely pairs.

That's sweet and all. But we wouldn't embrace a brain-eating dead guy, or a head-smashing toy, or a displaced octopus for any refreshing beverage. If that's prejudice then we are guilty as charged, and happy to be thirsty.

by Angela Natividad    Mar-24-08    
Topic: Brands, Campaigns, Commercials, Strange, Television



Love? THAT'S Your Big Solution?!

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"Jump," featuring the furry friendly Gaspar, is an attempt by Dentsu Canada to push Vespa out of the "pseudo-bike" realm and into ... well ... hrm.

Come on, Dentsu. Can't you make Vespa sexy without inviting a comparison to Blades of Glory? Oh, and the whole "Vespa: Built for love!" thing doesn't make it any easier for Vespa owners to scoot proudly down the driveway with their chins up. Well, unless they're in Europe.

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by Angela Natividad    Mar-21-08    
Topic: Brands, Campaigns, Commercials, Television



Cottonelle Wants to Be Kind to Your Behind

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To retain its position as the quilted ass-polisher of choice, Cottonelle has launched a campaign called "Be Kind to Your Behind."

See the TV spot and associated outdoor print.

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For Chinese Olympian, Silver's Just a Po' Man's Gold

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More Beijing Olympics/Adidas gorgiosity by TBWA/China and Psyop. This one tells the story of Hu Jia, a competitive diver who in five years won a slew of Olympian silvers before taking the gold in Athens. Great mix of individual determination and community pride in these spots.

See previous efforts for the "Impossible is Nothing" campaign.



Orbit Gum Puts the Spritz on Janice Dickinson

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And boy does she need it. (Janice Dickinson fills us with dangerous emotions, mostly of rage and quiet angst.)

The ad was put together by BBDO and presented to us by an agency guy who finds the Orbit Gum campaign un-funny. Don't worry, man. We do too.

by Angela Natividad    Mar-19-08    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



VEGAS.com Employees Have it Good. Real Good.

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Aw, this is cute. Watch an apathetic VEGAS.com employee explore Sodom on a Segway. We like it best when he rejects the strawberry like it's poo.

This is part of a spankin'-new VEGAS.com TV campaign called "The Vegas Experts." It cost a total of $20 million. Other spots -- produced by Stella Productions -- will follow the exploits of the Las Vegas geek squad as they go about their daily business, which is nothing like cog life anywhere else in corporate America.

Featured celebrities will include The Blue Man Group, Carrot Top and Louie Anderson against backdrops like Jubilee, Fantasy, X Burlesque and Le Reve (where this ad takes place).

by Angela Natividad    Mar-18-08    
Topic: Commercials, Promotions, Television



Moblogic Asks SXSW Attendees What's Wrong With TV News

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MobLogic, an online "tv" network (from CBS, no less) that aims to offer up what the networks seemingly don't was wandering the hallways of the Austin Convention Center last week during SXSW. Host Lindsay Campbell was asking conference attendees what they think is wrong with current television news programming and what news operations might do to improve.

How I came up with the lame comment I made, I do not know but maybe if you watch, you can tell me what the hell I was taking about. Oh yea baby, "more and more companies are getting it!" Whatever.

by Steve Hall    Mar-15-08    
Topic: Industry Events, Television, Video



UGC Can Reinforce Existing Brand Messages? Yes, Says Dove

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According to Collective Intellect, which tracked brand lift for advertisers before and after the Academy Awards, Dove outdid 10 other major advertisers, elevating its position 500 percent with pre-show buzz.

Consistency, and refining an old model, were probably key. Dove rehashed last year's campaign strategy: appealing to audience members to produce and rate ads for its Cream Oil product. The winner was a woman named Celeste Wouden, whose spot lacks the slapstick, paging-Cartoon-Network! feel we've come to expect from UGC efforts. In fact, it looks like a stock Dove commercial (and for WAY less money).

Watch the ad at DoveCreamOil.com. Runners-up can be seen in the gallery.

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ING Invests Retirement Figures with Friendly Feel

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Here's a story about a nifty ING campaign promoting "your number," the dollar amount you want to save for retirement. In the associated spots, people walk, work or play while toting big orange numbers around. And they're playful. See how the older guy in the pic at left is checking out the younger guy's figure?

See "Nurture," which about how you work to take care of your number so it can take care of you. And this is "Intro," which explains what "your number" is about.

We're fans of ING, which tries making saving fun with feel-good promotions and bright colours. Also see Planet Orange, a financial learning center for kids, and check out ING's orange cafes.

by Angela Natividad    Mar-13-08    
Topic: Brands, Campaigns, Commercials, Good, Television



UK Christians Crusade Against Deliciously Sinful Haircare Ads

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Having received 23 complaints -- including one from the Archdeacon of Liverpool -- the UK's Advertising Standards Authority (ASA) has decided to pull GHD's "A new religion for hair" campaign off the air. Which is too bad, because the ads are gorgeous. Especially when compared to the Super Bowl trainwreck that was Sunsilk's diva spot.

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by Angela Natividad    Mar-12-08    
Topic: Bad, Commercials, Opinion, Policy, Television








Stanton Optical


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