Sleepy Alesha Dixon Video Fails to Stimulate Focus


Champion Alesha Dixon of Strictly Come Dancing stars in this valium-esque Ford Focus ad, which debuted February 1st on Cake masterminded it, tapping Alesha for her number-one status among the Brits, and included nifty knick-knacks like instruments made of real car parts.

The latter sounded neat, but we didn't much notice. All told, the video lacks life and seems too smoked-out and tame to even be decadent. Nice icepick shoes, though. And okay, the personalized plate? Cheesy.

Maybe this is just another one of those clashing Brit vs. American sensibility things.

Psst, Ford and Alesha. Watch Beyonce and Armani do it.

Update: Oops. Look like we pushed an angry button. Brit fans are really sick of comparisons between Alesha and B (see YouTube comments).

by Angela Natividad    Feb- 7-08    
Topic: Brands, Celebrity, Online, Sponsorship, Television

Flanked by '72 Dolphins, Reebok Politely Seeks Super Bowl Buzz


This ad for Reebok aired after the game ended on Super Bowl Sunday. It's called "Giants, Welcome to Perfectville."

The premise: the 1972 Miami Dolphins -- the only undefeated team in NFL history -- have long been living in a sleepy but sunny town called Perfectville. One of the members receives a gift from the NY Giants playfully marked, "Enjoy it for one more year."

Other tame leaps at humor include players reliving games, but slowly forgetting what positions they played.

CareerBuilder Teaches the Timid to Reach Out and Touch Themselves


We're officially crazy about CareerBuilder's "Start Building" campaign, which debuted on Super Bowl Sunday.

Wieden+Kennedy, with help from a52 and (Rock Paper Scissors), gives us "Help You, Help You" and "Self-Help Yourself."

We didn't really get what was going on in "Help You, Help You" until the end, which had the odd effect of keeping us glued to our seats until we could make sense of it. We'll preface it thus: watching a guy stroke his own face, before lovingly carrying himself out of his pathetic job, gave us that "foreign-finger-in-our-bellybutton!!!" feeling.

more »

by Angela Natividad    Feb- 6-08    
Topic: Best, Brands, Campaigns, Commercials, Television

Taking Cue from Apple, Nissan Murano Ads Highlight Usability


While the Murano strikes us as exceptionally dull at first sight, here's a low-key ad that does a nice job of highlighting its merits. (Very Apple.)

The spot broke during the Super Bowl. Understandably, nobody paid it much mind; it's a bit mellow for such a high-tension time of year. But in normal daytime TV context -- between a Pampers ad and maybe a soothing Advil spot -- it would probably work quite nicely.

Hey, guess who made it? The ever-addled folks at TBWA\CHIAT\DAY.

by Angela Natividad    Feb- 6-08    
Topic: Brands, Commercials, Good, Super Bowl 2008, Television

Coca-Cola Brings Die-Hard Politicians Back to Sandbox Basics


"Jinx" by Coca-Cola sparked a political flare war in our Adrants Super Bowl chat room. In it, James Carville and Bill Frist set aside their differences over a personal jinx (except Carville has to buy Frist a Coke, not a slushee).

Cute. Why can't more things in life be solved this way?

Vicky's Secret Super Bowl Ad Looks Suspiciously Like Its Preview


Really, we don't know what we were expecting. But we sure hoped it would be more than what Victoria's Secret gave us.

What a waste of Adriana Lima's come-hither talents. Check out the preview, which is about as unimaginative as the ad itself, which just wastes more time.

by Angela Natividad    Feb- 3-08    
Topic: Bad, Brands, Commercials, Super Bowl 2008, Television

Bud Light Refreshes the Palate ... and the Loins


If you take Will Ferrell's word for it, that is.

This spot, where Will Ferrell screws up an uncountable number of Bud Light ad takes with Freudian slips, is probably our favorite Bud Light ad thus far. It actually made us wonder how much sweat goes into every bottle.

Bud Light. Suck one. Lawl.

Hey, a Car Ad. For Who? Beats Us. (We Wish.)


We can't believe Hyundai waffled over the inclusion of its ads in the Super Bowl this year, a decision (or lack of it) that build unmerited hype for what we thought to be a really boring brand.

Well, that hasn't changed. This Genesis ad was a waste of time and a waste of $2.7 mill or whatever they ended up paying for it. If they were hoping to be confused for the average Lexus, or the average anything-else, good job, Hyundai.

by Angela Natividad    Feb- 3-08    
Topic: Bad, Brands, Commercials, Super Bowl 2008, Television

Bridgestone Fails to Dazzle, Pays God-Knows-What for Alice Cooper and Richard Simmons


Don't get us wrong. Richard Simmons impressions are funny. Richard Simmons in the flesh is funnier still. How Bridgestone fucked up the formula we don't know, but we're guessing it probably had something to do with the mild shock we experienced from the squirrel ad, which it featured first.

Oh yeah, Alice Cooper's in this ad too.

by Angela Natividad    Feb- 3-08    
Topic: Best, Celebrity, Commercials, Super Bowl 2008, Television

CareerBuilder Kills Off Sleepy Ideals with Reality's Spider


We dug this Career Builder ad where a Jiminy Cricket-type character brings inspiration to a despondent white collar grunt -- then gets eaten by a spider. Looks like CB's learned how to make good use of irony for its new slogan: "Start building." We thought it would be a lamer campaign than it's turning out to be.

Way better than the cheesy high-intensity office-as-jungle thing they were doing last year. And hey, you can't go wrong with maul-by-spider. LOTR did it, and so did Steven King in It.

by Angela Natividad    Feb- 3-08    
Topic: Brands, Commercials, Good, Super Bowl 2008, Television

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