Hi, I'm American Airlines. I've got some wad to blow on a :30 Super Bowl 2008 spot, but oh, I can't be bothered to put together anything new.
Ooh, wait. What about this old thing? It'll fit right in. It's got an annoying co-worker, a team-building exercise (Super Bowl ads are big on bandwagon!), some awkward humor, and a pungent element of escapism. Hey. Think someone might confuse it for a Bud Light ad?
It's perfect. Thanks, TM Advertising! Bet you didn't know this little gem would play a starring role in the biggest ad play of the year ... did you?
Lou D'Ermilio of Fox told Bloomberg they've sold out their Super Bowl spots earlier than in any of the five years Fox has hosted the game.
He won't say who scored the last :30 buy or for how much (it was probably just GoDaddy angling for more airtime), but the spots started at $2.6 million and later sold for up to $3 million. 90 percent of them were sold before the writers strike started in early November.
In 2006 TNS Media reported a record average asking price for Super Bowl ads at $2.5 million. At this point, $2.5 mill for a :30 spot must look to advertisers like $2.50 for the price of gasoline does to a northern Californian.
To prep us for our own game day (February 3!), SOLdesignfx for Allstate sent us a parable about an undervalued kicker who wins the game. Oh, and you also get to see the Allstate guy with the soothing voice. We haven't seen him since Allstate got all badass.
Sadly, he isn't featured in the other two ads -- "Statue," where two wankers hold their breath for a bronzed Bobby Bowden, and "Diner."
It's the traditional insurance ad premise: the unexpected can happen. Swaddle your peace of mind in the loving arms of Allstate.
"A Magical Amount," by Arnold and Crispin Porter + Bogusky, starts out like a typical Truth ad: cigarette traps, a bullhorn and a bamboozled-looking group of people. Then a unicorn showed up, and there was singing, and...
Wow, just ... wow. Seriously. Wow.
You really have to watch it. The premise is tobacco companies don't want to kill you, but don't want to prevent addiction either, so there's a "magical amount" of nicotine in cigarettes. But tune out the arsenic talk and the animated oxygen mask, and you'd swear it was a superb cereal ad.
Match.com swears if in six months you don't live out a love story with someone from its site, you can have six more months of free service to make up for it.
Not all tell-worthy stories end happily though. Sometimes you get locked out or hosed -- which, now that we think about it, isn't nearly as bad a fate as this one.
If you're waiting in quiet agony for the Flashdance moment that will never come, project yourself into "Audition" by MTV. Composed of different dance auditions stitched together, the spot feels less "Maniac!" and more like the start of a dire final exam. That surprised us because other stuff by the same director are pretty funny in an "Are you there, God? It's me, puberty" sort of way.
"Audition" is for a new MTV reality show called America's Best Dance Crew. Might as well tune in because is there anything else to watch?
NO. (But ooh, we heard Lost was coming back.)
For Think MTV (MTV's conscience?), Arnold produced two takes on what the Holocaust would be like if it happened today.
See Subway and Family Room. Tagline: "The Holocaust happened to people like us."
The spots scared us and filled us with quiet somber feelings. We don't even feel like making Hitler/Xbox jokes anymore.
For its BudBowl.com campaign, Budweiser is letting Super Bowl audiences vote on each of its ads as they appear, via text message.
Register at the BudBowl site. Budweiser, which is totally happy to whore it up each Super Bowl, promises 10 fresh spots this year and a secret 11th for those involved in the voting.
Don't miss it. Highlights from last year involved crabs and a really fucked-up game of rock-paper-scissors.
Ooh. Just scored teasers. We are laughing already (the vodka helped; sorry Bud, beer don't cut it.) Witness Super Bowl ad magic below.
Television has always been the proverbial "lean back" medium with information flowing mostly in a one way direction from the TV to the viewer in a non-interactive manner. That's changed a bit over the years with the arrival of video on demand and other semi-interactive capabilities. However, it's never progressed to the interactivity of the web and it's still unclear whether or not it should aspire to that level of interactivity.
The current passivity of TV hasn't stopped people from attempting to add interactivity to the medium and it hasn't stopped Koen, a student at Working Tomorrow who created this demo of clickable TV whereby a simple click of a product in an ad of product placement brings up information and ordering screens. It's not really new but it's interesting to see how different people execute the same idea. Whether or not TV ever progresses (or should progress) to this stage remains unclear.
On New Years Day, Euro RSCG, NY launched the Open for Fun campaign on behalf of Ritz. They told us it was "multifaceted" and "integrated," two slabs of PR bait that grip our attention like the iron hand of Russia. Watch the spots: Crummy, The Opener and Videogame. They're weird and, according to our friends the press people, operate on the premise that "95 percent of Americans want more fun."
And we totally wish we were making that up.