If the children of celebrity chanteurs can draw a crowd to a promo, why not the children of celebrity talk show hosts?
In an ad slated to debut tonight during ABC Family's The Secret Life of the American Teenager, 14-year-old Wyntergrace Williams will urge Congress to amend the Child Nutrition Act to require the inclusion of vegetarian options in school lunch lines.
We dug the gimmick this time. And this time. And this time and this time. But this is one saunter-through-time too many.* And we're not standing for it!
Especially for a product like sexier incontinence underpants.
Inspired, I guess, by the unconditional love Mad Men receives from doting ad creatives, Australian network The Comedy Channel is launching a tongue-in-cheek ad drama called :30 SECONDS.
The show takes place in the present, not the past, which means that while lots of douchey Don Draper types still abound, you also suffer the loss of gratuitous smoking, for which much platinum blonde and gratuitous hipster rumpled-shirtiness is expected to compensate.
Palatable and time-wastey. See McBaney, Martin, Marion, Brooker, Barbara, and Sumo. Also see the print pieces, outfitted with irreverent quotage and shiny creatives.
The campaign, by Sydney's Three Drunk Monkeys, launches August 22; the show itself debuts September 7, 8:30 PM.
Here's a pair of ads for Westwood College, one of those vocational schools where you can get a degree in three years and start your career!
These are more engaging than potshots of nurses taking blood pressure while degree options scroll by. They're a little more casual, and the focus is on the various mundane personalities (and costumes) you take on as you move from dead-end job to CAREER!
And when we say CAREER!, we mean a desk somewhere, which, Westwood fails to mention, is often infinitely less stellar than singing happy birthday songs at TGI Friday's.
Work by Cactus/Denver.
Throw open that beach towel, get a public service announcement: "You're probably not expecting to drown today." Not especially, no.
Other fun-tastic messages in ideal places include "You're probably not expecting to need a helmet today" and "Being run over while jaywalking only happens to other people."
And here are some highly depressing, but decidedly effective, TV spots. Sobering stuff for preventable.ca by Wasserman + Partners/Vancouver.
Here's a new GoDaddy spot that will neither change your life nor get you off. In it, two preppyland hotties on a golf course find an enchanted genie lamp. One wishes for the world's longest drive, har har, and I'm sure you can imagine what happens next.
Bob Parsons stars as the somewhat seedy genie; the more vocal chick is model Anna Rawson, a new GoDaddy girl and LPGA player.
"One Powerful Mother," the latest PSA by Partnership for a Drug-Free America, casts light on a powerful woman indeed. Moments after giving miserable vagina-decimating birth to a teenager, then having her heart shredded to pieces as he rolls his eyes and starts walking off, she still has the strength to raise her head -- ever so slightly -- and say, "Don't even think about going to Kevin's."
The message is swiftly and cleverly delivered: it takes one powerful mother to have a teen. And an even tougher one is called for to keep that teen drug-free.
Work by agency Martin Williams and production firm Gartner.
"Insane Crash" is a coupla months old and continues Sprite's "Freedom from Thirst" campaign, which launched in 2005.
From what we can gather, a passel of sun-fatigued, thirsty teenagers sit around, baking in their boredom. Then, in a moment of Sprite-lubricated genius, two guys on opposite ends of the quad come up with a really fun idea: slamming into each other at high speeds and exploding into droplets of sugary dew.
The first slam sparks a chain of equally inexplicable -- but apparently thrilling! -- martyrdoms, and everyone is happy, and there is rock music, the end. This sordid piece of wasted time brought to you by Ogilvy/Asia-Pacific.
Our intimate dependence on cars -- and weird tendency to humanize them -- lies at the heart of AAMCO's "Romance of the Road" campaign, a $30 million effort that marks the largest in its 46-year history.
86itjunk.com is a Canadian service that checks out your junk, gives you a quote and hauls it away on the spot.
The service sounds both parts filthy and boring, but instead of confirming our collective yech by going down the cheap-homemade-ad route, the company actually invested in a pretty good -- wait, no, highlarious -- campaign.
Charmingly taglined "Taking crap. It's what we do," three spots feature two increasingly lovable junk guys, which stay sane amidst the trash by doing guy things: engaging in potentially fatal bets, sparring with blunt instruments, and just generally destroying each other's dignities.