Google Slams PayPerPost, Vendors Reviewed, Victoria's Sneak Secret

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- Ha, ha, ha! Serves the company right. Google is penalizing paid editorial ad company PayPerPost by removing the PageRanks of blogger who use the system. Won't be long before bloggers bail on the system leaving PayPerPost with nothing but a lot of unsold inventory and a pool of red ink. Give it up guys. The ad model was dead from the moment it was conceived.

- If you're wondering if that vendor you are considering working with is any good, you might want to check out Agency Vendors, a site on which people in the ad industry who have worked with various vendors can post reviews for the rest of the industry to check out.

- If you ever wondered what happened to the Fatty Turkey from Fatty Turkey Brand Whole Frozen Turkeys, you can get the story here. Hey, it's advertising trivia. Great conversation starter fodder for that next cocktail party you go to.

- Here's a sneak peek at the 12th Annual Victoria's Secret Fashion Show which occurred last night at the Kodak Theater in Hollywood but won'r air on TV until December 4.

by Steve Hall    Nov-19-07    
Topic: Online, Television, Tools



Starbucks to Kick Dunkin's Ass With 1,600 Stores and National TV Campaign

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As if there weren't already enough Starbucks on every corner of every city and town in the nation, the chain plans to open 1,600 more in the next year. Partially in support of that and partially to stave off a minor (one percent) decline in transactions per store, Strabucks, in a conference call yesterday announced it would launch a new (it's first) national TV campaign (three spots now, two later in November) as well as an online initiative where visitors can share holiday cheer. Wieden + Kennedy is behind the campaign.

Hmm. Does America really run on Dunkin' or is Starbucks out to change that once and for all?

by Steve Hall    Nov-16-07    
Topic: Brands, Campaigns, Online, Television



Sprint Goes Splitsy in Multi-Tasky 'More Yous' Spot

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Maybe sensing that Mini Me appealed to a quiet universal longing, Goodby, Silverstein & Partners put together a Sprint effort called More Yous.

The ad is meant to drive multi-taskers into the arms of the speedy Palm Centro but it feels a little like a Doublemint Gum spot from hell.

See it at AdWeek.

by Angela Natividad    Nov-12-07    
Topic: Brands, Commercials, Strange, Television



Red Bull Launches Writing Contest in Britain

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Red Bull has added yet another promo to its growing line of user-created forrays.

The company that brought us the annual flying wonder-ridden Flugtag and Art of Can contests is now asking UK consumers to write its next TV ad.

Called the Red Bull Tall Story Contest, the brand artfully positions yet another CGM pandering campaign as an a kind of literary contest, by asking consumers to write a "witty short story."

Entries should follow in the spirit of its long-running cartoon spots, where someone gets wings after downing a Red Bull.

Adverblog says Red Bull will be promoting the contest with half a million pounds using radio, print and online advertising, in addition to on-campus student promos.

by Albert Kugel    Nov-12-07    
Topic: Campaigns, Consumer Created, Online, Promotions, Television



Here's a Roundabout Idea: Shoot the Set Designers Putting the Spot Together

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Psyop, the production company behind Coke's Happiness Factory spot, is back with more ad magic in a TV effort for GPS device Navigon, entitled More Real.

Watching something get put together in fast-forward is a pretty cliched technique. But "More Real" is worth watching since it's:

a) showcasing the art of set design
b) quick and to the point
c) about a really cool new toy for your car

Chicago-based agency TwoXFour created the ad.

by Albert Kugel    Nov- 8-07    
Topic: Commercials, Television



How Many Ads Can Talk You into Eating Chocolate Plastic?

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In the press room at ad:tech I met a guy called Frank Nein of OrionsWave, who observed the ad and marketing sectors are falling into turmoil -- spinning uncontrollably into hell, sifting through the din in search of equilibrium in a world gone self-publish and multi-platform.

And I can't stop thinking about Chris Franklin of Big Sky Editorial, who laughed at the idea of a viral ad. "All ads are viral!" he'd said. The point he made was that in order for an ad to succeed, it should be watchable again and again.

How many of our frenetic new manifestos are ideas that have always been there, or at least should have been?

With that, and as a kind of tribute to the future, I give you the Tootsie Roll ad. I couldn't count on my fingers and toes how often in childhood I saw this spot.

What's awesome about it is, most everyone I've met who's roughly my age still knows all the words to the song. We enjoyed watching it then; a lot of us still do.

And in our lifetimes, we ate a hell of a lot of Tootsie Rolls.

by Angela Natividad    Nov- 8-07    
Topic: Commercials, Industry Events, Opinion, Television



Going from Quirky to Metal Always Betrays a Little Insecurity

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Here's a new ad for the 40 gigabyte Playstation 3. It was put together by TBWA\Chiat\Day, LA. The song is called Ladies and Gentlemen by Saliva.

Nice way to showcase the visually arresting aspects of the console, but let's face it, the PS3 will never be the Wii. And to be honest, all this uber-sleek metal shit lacks the confidence PS3's ads demonstrated before Sony knew it would be a flop. You know, like that scary baby spot. There was also a pretty good one involving a Rubik's cube.

And here are some EyeWonder ads for the same campaign: 1, 2. We're not really fans of EyeWonder spots but if they were all as visually interesting (and as quiet) as these ones, we might feel differently.

by Angela Natividad    Nov- 2-07    
Topic: Commercials, Online, Packaging, Television



Advertising's Old-School Tonnage Model Irks Reader

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An Adrants reader has some pleading words for those behind the Toyota media buy. "Can't Toyota come up with another commercial to rotate with that stupid 'ran out of gas' ad with the girl laughing at her date? Every day every channel, I'm over it."

Can't the ad industry come up with another method of advertising than the old school tonnage model? Aren't we past that yet? Are we still dumb enough to think people want to see the same crap over and over again? Aren't we smart enough to realize this is chance to go to the client and ask for more money to produce a new commercial every one (except this guy, apparently) will skip over with their DVRs? Aren't we aware the consumer has been burned out since the turn of the century? Aren't we smart enough to come up with something better? Aren't we?

by Steve Hall    Oct-31-07    
Topic: Agencies, Television, Worst



Hurry Up! Buy Your Super Bowl Spot Now! Only Ten Left!

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Advertising Age reports the Super is 90 percent sold out. Yes, that's right. With a full three months to go, there's only ten slots left to sell. The 30 second spot is certainly not dead when it comes to the Super Bowl. FOX is asking $2.7 million per :30 and may increase its asking price for the remaining slots if demand warrants. $2.7 million, people. Yes, $2.7 million. That's where we're at. It must be nice to sell ad space for FOX this time of year.

by Steve Hall    Oct-31-07    
Topic: Super Bowl 2008, Television



Halo is Not Only A Game, It's A Vacuum Cleaner

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When we received this press release about the Halo Vaccuum, we at fist thought it was some twisted new multi-tasking version of the game. Alas, it's just a regular vacuum but a very special one. One that kills germs with ultraviolet light. Created by BooneOakley, the campaign initially had the headline, "It doesn't just suck. It Kills." But, apparently, that was a bit too harsh and the ads ended up carrying a tamer headline like, "Is it a vacuum cleaner that kills germs? Or a germ-killer that vacuums." We think they should have gone with their initial thinking.

The campaign consists of print, TV and a Times Square billboard. We have no idea what Consumer Reports will think when they get their hands on this thing but to us it at least looks pretty cool. And we'd love knowing all those nasty critters living in the bowels of our carpet were meeting their maker rather than disgusting us.

by Steve Hall    Oct-30-07    
Topic: Campaigns, Good, Magazine, Outdoor, Television








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