Here are some new spots for Freelers, a snack from the fine folk who brought you Barilla. Put together by StrawberryFrog, Amsterdam for the Italian market, Freelers are positioned as little "anti-break" (as in, for anytime) snacks. There's also an "anti-break" challenge that will be promoted on MTV Italia.
See Bowling and Bedroom.
We'll tell you what -- if a bunch of assholes dressed like giant snack food burst in on our afternoon delight, we wouldn't accept their little crackers and let them tuck us in. But hey, maybe it's different in Italy.
Hey. Whatever happened to Corn Nuts?
This new Visa spot by TBWA\Chiat\Day is called Rock It. The slogan: "Life takes rhythm. Life takes Visa."
Like Visa's last attempt at holiday cheer, it's horrible and depressing.
We're not really sure what to say about this movie trailer for Teeth, aside from that it involves a gynecology appointment gone horribly awry and an INSATIABLE VAGINA FULL OF TEETH.
And really grotesque punning involving roses.
Imagination is a seriously fucked-up place. Props out to Candace from DC, who sent it to us.
- Ha, ha, ha! Serves the company right. Google is penalizing paid editorial ad company PayPerPost by removing the PageRanks of blogger who use the system. Won't be long before bloggers bail on the system leaving PayPerPost with nothing but a lot of unsold inventory and a pool of red ink. Give it up guys. The ad model was dead from the moment it was conceived.
- If you're wondering if that vendor you are considering working with is any good, you might want to check out Agency Vendors, a site on which people in the ad industry who have worked with various vendors can post reviews for the rest of the industry to check out.
- If you ever wondered what happened to the Fatty Turkey from Fatty Turkey Brand Whole Frozen Turkeys, you can get the story here. Hey, it's advertising trivia. Great conversation starter fodder for that next cocktail party you go to.
- Here's a sneak peek at the 12th Annual Victoria's Secret Fashion Show which occurred last night at the Kodak Theater in Hollywood but won'r air on TV until December 4.
As if there weren't already enough Starbucks on every corner of every city and town in the nation, the chain plans to open 1,600 more in the next year. Partially in support of that and partially to stave off a minor (one percent) decline in transactions per store, Strabucks, in a conference call yesterday announced it would launch a new (it's first) national TV campaign (three spots now, two later in November) as well as an online initiative where visitors can share holiday cheer. Wieden + Kennedy is behind the campaign.
Hmm. Does America really run on Dunkin' or is Starbucks out to change that once and for all?
Maybe sensing that Mini Me appealed to a quiet universal longing, Goodby, Silverstein & Partners put together a Sprint effort called More Yous.
The ad is meant to drive multi-taskers into the arms of the speedy Palm Centro but it feels a little like a Doublemint Gum spot from hell.
See it at AdWeek.
Red Bull has added yet another promo to its growing line of user-created forrays.
The company that brought us the annual flying wonder-ridden Flugtag and Art of Can contests is now asking UK consumers to write its next TV ad.
Called the Red Bull Tall Story Contest, the brand artfully positions yet another CGM pandering campaign as an a kind of literary contest, by asking consumers to write a "witty short story."
Entries should follow in the spirit of its long-running cartoon spots, where someone gets wings after downing a Red Bull.
Adverblog says Red Bull will be promoting the contest with half a million pounds using radio, print and online advertising, in addition to on-campus student promos.
Psyop, the production company behind Coke's Happiness Factory spot, is back with more ad magic in a TV effort for GPS device Navigon, entitled More Real.
Watching something get put together in fast-forward is a pretty cliched technique. But "More Real" is worth watching since it's:
a) showcasing the art of set design
b) quick and to the point
c) about a really cool new toy for your car
Chicago-based agency TwoXFour created the ad.
In the press room at ad:tech I met a guy called Frank Nein of OrionsWave, who observed the ad and marketing sectors are falling into turmoil -- spinning uncontrollably into hell, sifting through the din in search of equilibrium in a world gone self-publish and multi-platform.
And I can't stop thinking about Chris Franklin of Big Sky Editorial, who laughed at the idea of a viral ad. "All ads are viral!" he'd said. The point he made was that in order for an ad to succeed, it should be watchable again and again.
How many of our frenetic new manifestos are ideas that have always been there, or at least should have been?
With that, and as a kind of tribute to the future, I give you the Tootsie Roll ad. I couldn't count on my fingers and toes how often in childhood I saw this spot.
What's awesome about it is, most everyone I've met who's roughly my age still knows all the words to the song. We enjoyed watching it then; a lot of us still do.
And in our lifetimes, we ate a hell of a lot of Tootsie Rolls.
Here's a new ad for the 40 gigabyte Playstation 3. It was put together by TBWA\Chiat\Day, LA. The song is called Ladies and Gentlemen by Saliva.
Nice way to showcase the visually arresting aspects of the console, but let's face it, the PS3 will never be the Wii. And to be honest, all this uber-sleek metal shit lacks the confidence PS3's ads demonstrated before Sony knew it would be a flop. You know, like that scary baby spot. There was also a pretty good one involving a Rubik's cube.
And here are some EyeWonder ads for the same campaign: 1, 2. We're not really fans of EyeWonder spots but if they were all as visually interesting (and as quiet) as these ones, we might feel differently.