An Adrants reader has some pleading words for those behind the Toyota media buy. "Can't Toyota come up with another commercial to rotate with that stupid 'ran out of gas' ad with the girl laughing at her date? Every day every channel, I'm over it."
Can't the ad industry come up with another method of advertising than the old school tonnage model? Aren't we past that yet? Are we still dumb enough to think people want to see the same crap over and over again? Aren't we smart enough to realize this is chance to go to the client and ask for more money to produce a new commercial every one (except this guy, apparently) will skip over with their DVRs? Aren't we aware the consumer has been burned out since the turn of the century? Aren't we smart enough to come up with something better? Aren't we?
Advertising Age reports the Super is 90 percent sold out. Yes, that's right. With a full three months to go, there's only ten slots left to sell. The 30 second spot is certainly not dead when it comes to the Super Bowl. FOX is asking $2.7 million per :30 and may increase its asking price for the remaining slots if demand warrants. $2.7 million, people. Yes, $2.7 million. That's where we're at. It must be nice to sell ad space for FOX this time of year.
When we received this press release about the Halo Vaccuum, we at fist thought it was some twisted new multi-tasking version of the game. Alas, it's just a regular vacuum but a very special one. One that kills germs with ultraviolet light. Created by BooneOakley, the campaign initially had the headline, "It doesn't just suck. It Kills." But, apparently, that was a bit too harsh and the ads ended up carrying a tamer headline like, "Is it a vacuum cleaner that kills germs? Or a germ-killer that vacuums." We think they should have gone with their initial thinking.
The campaign consists of print, TV and a Times Square billboard. We have no idea what Consumer Reports will think when they get their hands on this thing but to us it at least looks pretty cool. And we'd love knowing all those nasty critters living in the bowels of our carpet were meeting their maker rather than disgusting us.
So last night, we're three quarters through yet another now shitty episode of the once-brilliant Heroes and what do we see a few minutes after a commercial break? No, not one of those banners that promotes some new show that will likely suck or some news tease that will make it impossible for us not to "stay tuned for more" at 11. No, we see a big black banner fill the bottom fourth of the screen touting the new Denzel Washington, Russel Crowe movie American Gangster. WTF?
So this is what it's come to, people. The nets aren't going to take any more of our ad skipping shit and they're now going to bombard us not only with annoying in-program promotions but with ,annoying, unskippable in-program ad banners. Apparently taking a cue from YouTube's video advertising efforts, NBC is going to get is ad revenue no matter what it takes.
While we can't fault a media company for protecting its revenue stream, it's beginning to reach the point of insanity. Watching a show recorded on a DVR is now going to be just as annoying as watching one live with commercials. Maybe worse. With old-school commercials, at least you could miss the ads by getting up to take a piss or grabbing something out of the fridge. No longer. And this isn't the last (and likely it's not the first) we'll see of these DVR-fighting tactics. Protecting that revenue stream is a very powerful motivator.
Sorry, we didn't get an actual screenshot of the banner.
With virtually no load or lag time whatsoever, today we blew two hours of our workday watching Sideways online.
We didn't need to pay for, illegally download, or sacrifice precious computer space for it.
And while the occasional :15 or :30 ad cuts through our experience, we're willing to deal. The content is worth the trouble.
This is all part and parcel of Hulu beta, a valiant joint effort between News Corp. and NBC Universal.
We realize how old this DHL ad is, but we're going to review it anyway because it saddens us that over the past few years we have paid DHL's efforts no mind whatsoever, and now it does next to nothing ad-wise. (Unless you count this, but we sure don't.)
Point of fact: If every DHL delivery actually did come with a passel of ass-shaking Miami Dolphins cheerleaders, the First World may actually use the service. It could be like a sassy singing telegram.
Second point: Disclosure is important. But sometimes, it can be sad. (See comments section.)
One more: Any ad that tries making serious use of an MC Hammer track is just begging to be associated with 1990. And not too much happened there. (Unless you count Manuel Noriega's surrender and the first McD's to open in Moscow, but we sure don't.)
Incredibly, this ad for Highmark by Mullen serves to remind us of two childhood nightmares: the one where we're alone, friendless and talked-about; and the one about the sinister carnival where clowns eat you. (It's the punching bag thing that does it.)
The spot talks about the impact bullying can have on a child's life. The bottom line is to keep communication open with kids so they have somewhere to run when they're hurting.
That new monster "cyber bullying" is also highlighted. Good to know the child safety gurus are keeping up. It only took them 10 years and the advent of Web 2.0 to realize that rumors fly via text message, too.
This spot is called Beetle Boy and it's for the Make a Wish foundation. We like it because there are no harping celebrities and no witty ( red ) shirts. There's just a cute kid with an awesome yellow superhero costume, and a bunch of regular people who seem to care enough about him to help realize his dream.
Put together by the Kaplan Thaler Group, NYC.
This ad is part of an Australian road safety campaign that's become a big winner amongst citizens Down Under.
Instead of sharing cautionary tales about traumatic crashes, the message here is simple:
Men who speed have small dicks.
And to bring boisterous tire-burners down to size, the ad introduces a useful new gesture: nonplussed women and put-off buddies wiggling pinkies to illustrate speeders' "insecurities."
Arnold has repurposed its wall of rain spot which ran last year in Europe last year into an Americanized, full-on, politically correct, environmentally friendly campaign about Timberland's use of organic materials in its boots and how it's jumping on the carbon offset bandwagon. Carbon dioxide emissions associated with the campaign will be offset by Timberland's purchase of wind power from Western Massachusetts' Jiminy Peak Mountain Resort wind project. We're told the move will be equivalent to not driving 109,000 miles or planting approximately 44 acres of trees.