Tila, MTV to Premiere 'First Bi-Sexual Dating Show.' And?

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Taking pains to stay relevant, MTV and Tila Tequila join forces to give us the cheesy, farcically sexy, undoubtedly watchable A Shot at Love with Tila Tequila, which the PR hounds are rabidly touting as "the first bi-sexual dating show!!!!!!!111"

To help address any confusion Tila might have about her revolving sexuality, MTV has decided to help her find love by throwing 16 straight guys and lesbians at her.

Finalists will move into her mansion (is this beginning to sound familiar?) and vie for Tequila's sunrise as she narrows them down.

The show premieres October 9th at 10 pm ET/PT. We'd say we can't wait, but that would be lying.

by Angela Natividad    Sep-25-07    
Topic: Celebrity, Television



Nickelodeon Clutches Heartstrings of Suffering Quarterlifers

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While conducting research for our last article, it came to our attention that there are a lot of bummed-out twenty-somethings sitting around making Nickelodeon tributes to shows they grew up with. (See more here.)

Why is no one -- least of all Nickelodeon -- exploiting this wellspring of self-obsessed nostalgia? If we saw Gumby or Inside-Out Boy pushing product at us, we'd be all over that in an irrational second.

And we'd possibly (though not probably) kill to see a marathon of Salute Your Shorts or something SNICK-like. We'd even revisit Hey Arnold! if we had to. Man. Remember when TV was good? Remember TGIF? WTF happened to TGIF?!

by Angela Natividad    Sep-20-07    
Topic: Opinion, Television



We Are As Dumb As We Were Thirty Years Ago

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We just thought it was interesting to note this video clip from the movie Network is even more relevant than it was thirty years ago when the movie debuted. This is the movie that gave us the famed line, 'I'm as mad as hell, and I'm not going to take this anymore!" In the clip, Peter Finch rails against the public which has been dumbed down by television and don't read books or newspapers any longer. Sound familiar?

Television is not the truth Finch tells us. "It's a goddamn amusement park." TV will tells us anything we want to hear and it will lie to deliver. Combine that with the rest of the media business's insanity and the our fixation with celebutards and the world depicted in the recent movie Idiocracy seems completely plausible.

more »

by Steve Hall    Sep-18-07    
Topic: Opinion, Television, Trends and Culture



ACS Turns Everyday Struggle into Public Plea for Aid

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This ad is for the American Cancer Society. It tells the story of Kathy, a woman who's come across some hard knocks, not least because she was recently diagnosed with breast cancer.

Yup.

The voice over adds, "This is what a health care crisis looks like to the American Cancer Society. People with cancer, but without insurance. Countless others with insurance, just not enough to cover something as devastating as cancer."

Sounds like an economics problem that, well, isn't uncommon. Good to know the ACS is looking out.

Yup.

by Angela Natividad    Sep-17-07    
Topic: Cause, Commercials, Television



With HD Magic, Stardust Turns Pontiac into Dream Machine

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You know, this is probably the coolest ad ever to sport a Pontiac. It actually made us want to look at one.

Directed by Stardust for Pontiac, via Leo Burnett, Detroit.

by Angela Natividad    Sep-13-07    
Topic: Commercials, Television



'Big Bang' Flips with (Too Much) Ease from Smart to Banal

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We're not sure how or why, but while trying to steal a Rich Media ad off MySpace we ended up downloading a widget for CBS' The Big Bang Theory.

After contemplating the widget for awhile we decided to look up the show. That quest brought us to this trailer, which is really less a trailer than a three-minute hard sell with a laugh reel and every cliche imaginable, strangely coupled with Bill Gates philosophy and new media name-dropping.

more »

by Angela Natividad    Sep-10-07    
Topic: Commercials, Online, Promotions, Television



Temple University Launches Very Red Motivational Ad Campaign

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To draw more impressionable minds to its bonfire, Temple University launched T Means More, a campaign that turns the "Temple T" into a symbol of character, integrity, commitment, etc.

We are bored by this campaign and think that Temple gratuitously abuses the color red. Might be a good idea to just mail all potential students a copy of this book.

by Angela Natividad    Sep-10-07    
Topic: Poster, Promotions, Television



Getting You Car Stolen is a Nightmare. And Farmer's Insurance Knows Nightmares!

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It's not often we're surprised by an ad. This one by Campbell-Ewald for Farmer's Insurance scared the crap out of us. And the guy in it kind of looks like Kevin Spacey.

Other spots from the taglined "Sanity makes a comeback" effort were equally interesting. There's this wind insurance one where a woman's papers keep blowing around (wait for the part where she slams into the wall and breaks it - that's pretty funny), a confusing one where a woman leaps on a garbage truck and hitches a ride with a cop on a horse (it was fun guessing what that was for), and a pretty good one about transient suburbanites getting by after a house fire.

We like this campaign a lot - it does a neat job of crawling into the minds of people actually dealing with hazards in real-time.

by Angela Natividad    Sep- 7-07    
Topic: Commercials, Good, Television



Wait - There's Stuff Happening in Ireland?

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Irish marketers and media mavens now have their own online network - The Media Show.

Right now neither the site nor the show look very exciting, but that's what ads are for. If you have an abiding interest in the burgeoning marketing industry in Ireland, it might do well to sponsor these guys. To tell the truth, we have no idea whether the advice they're dispensing is good or bad, because the whole thing just made us too sleepy.

by Angela Natividad    Sep- 6-07    
Topic: Online, Television



Apple Gets Media Pwnage on New NBC, Amazon Deal

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Shortly after its embarrassing Friday spat with Apple, NBC developed a similar relationship with Amazon TV.

One of the biggest points of the Apple/NBC disagreement was Apple's insistence that NBC wanted to raise its costs per episode to $4.99. NBC said this wasn't true, and the REAL issue was Apple's refusal to sell episodes in package sets.

Well, regardless of who you believed then, NBC put its money where its cavernous mouth is and developed a relationship with Amazon TV's Unbox. Episodes are still going for $1.99 ("Up yours, iTunes!") and customers who buy complete seasons get a 30 percent discount.

Nothing like a public mud-fight to get the blood pressure up. Think we can talk them into solving future disputes election '08 style?

by Angela Natividad    Sep- 5-07    
Topic: Brands, Online, Television








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