"Well, FU2" seems to be the standard response from one corporation when another cuts its legs off. That's what's going on with Apple and NBC right now. NBC Universal has decided not to renew its distribution deal with Apple's iTunes as it has plans to launch its own online distribution service, Hulu. In response, Apple announced it will not make available for download fall programming from NBC even though the contract between the two runs through December.
Apple has a good reason to feel snubbed as NBC, according to Apple as reported by Advertising Age, accounted for three of iTune's top selling TV shows which accounted for 30 percent of all TV show sales through the service.
"We're here. We're Hot. Get used to it." That's the battle cry kicking off a new spot for Toronto-based fashion retailer Bay. Boom is the name of the campaign and it's all about baby boomers reclaiming their fashionista status by staging a fashion protest which looks like some sort of colorized sixties protest.
The campaign's got everything: TV, radio, a contest to win a car, interactive retail windows, transit, guerrilla, fashion shows, in store event and even a "bra burning" promotion.
We're glad Subaru never tries to depict its Impreza as a super-sexy or even very fast car, because the only thing it really has going for it is its intellect. It's like that well-read but ugly girl in grade school.
Thus leveraging its best quality, this new ad for the Subaru Impreza has been cleverly titled "Peel Out." And instead of showing self-gratifying cuts of a Subaru burning precious tire across concrete (we actually can't even imagine that), it shows a Subaru jumping through pages of magazines after some drivers magically "peel out" of one.
There's probably more to it than that because the pressie was really long and gushy, but then we thought, if we need reading material to "get" a commercial, what the hell's the point?
Bundy Rum is so Australian that it refuses to leave its continent of birth - a really flattering way of saying Bundy's drinking demo is confined mainly to the rural parts of Down Under.
To spread the word about this curious beverage, Therapy, London put together this ad that plays on the England/Australia rivalry. Apparently England wants Bundy so bad it wants to be Australia. Talk about a kick in the face!
"What a vulgar people," snarled a nearby native Londoner.
If you're wondering what that bear is doing at the end of the ad, that's the Bundy mascot. Yeah, we were pretty confused about that until the PR explained it to us.
Subaru makes good cars. At least that's what Consumer Reports says year after year. But why do most their cars look, well, so pedestrian. While that's one person's opinion, it seems, according to a recently launched campaign for the Impreza (which does actually look better than past models) created by DB Canada, German engineers are jealous of Subaru's performance.
The campaign consists of an onslaught of television, out-of-home, online, print, direct and cinema. The cinema ad broke late July and the rest is coming soon to Canadians country-wide.
The cinema ad, which you can view here, features four German engineers out for a joy ride in the Imprezza. They cruise the test track to the tune of Falco's Amadeus until they are met with the disapproving eyes of their senior engineer who mutters disgust in German.
So this is completely not creepy at all. < / sarcasm > Having teased us into near-apathy with this 5th Element-esque ad that, it turned out, was only pushing the latest in razor technology, AdFreak points us to the complete spot for Philips' razor of the future.
What we find is a housebot that slides an ordinary-looking electric shaver into her wrist and meets Mr Morning Breath in the shower, where they experience a sci-fi moment of intimacy - she trimming his fuzz, he writhing in Best-Part-of-Waking-Up ecstasy - and finally, he parts with her, rubbing his chin with quiet glee.
Meanwhilst, our electric friend (the robot, not the razor) remains, staring at her magical wrist in awe.
Has she become self-aware? The next episode, where presumably she either hacks master into pieces or does other sexy tricks with her wrist, will tell us for sure.
Dude. What would the fembots say about this? Madame would not be pleased.
Three new ads by Clearasil give us chills, mainly because we think the old school brand is taking a huge positioning risk. But the effort is welcome - we were sick of all those Neutrogena-type spots where Jennifer Love Hewitt tries winning her career back in a towel. (Oh wait, she's since moved up to underwear.)
In this spot, a pubescent boy makes a clear (and wince-worthy) pass at his friend's mom. Here, a girl comes onto a guy while her mom shows him baby pictures. And here, a guy stands up in the middle of an auditorium and tells a speaker it's okay to picture him naked.
While it might be callous to say Christian Slater has nothing better to do than appear in...oh...we're just going to say it: the once great Christian Slater has nothing better to do than appear in a save Ellis Island campaign - along with other celebrities - called We Are Ellis Island. The campaign goal is to build support for saving the island and its crumbling architecture.
Callousness aside, the campaign is a nice effort at calling attention to a place through which millions of soon-to-be Americans passed and the legacy it left for the decedents of those who did pass through. Sponsored by Arrow and featuring Katharine McPhee, Joe Montana, Kristin Cavallari, Christian Slater, Richard Belzer, Elliot Gould, cast members of The Sopranos and others, two commercials, a print campaign and individual videos bring Ellis Island stories to life.
It's a visceral pleasure to watch a good Nike ad. Few companies can consistently pair graceful victory alongside the carnality of sport (remember the gypsy ad?).
Anywho, Wieden+Kennedy, Portland put together this piece called The Line for Nike and Dick's Sporting Goods. We wouldn't call it the best spot we've seen, but it's got a nightmarish werewolf-under-the-moon aspect, which, while not deeply moving, meets expectations if nothing else.
W+K: what did we say about an ad not being a film?
Remember when Fern Gully came out and you were like, "Holy shit, trees ooze blood!" Well, now you can redeem every instance in which you carved your initials into one.
In a manner most harmonious, PPL Electric encourages customers to go paperless in this pretty piece by production company MassMarket, in tangent with agency McCaffery Gottlieb Lane.
The crunchy noise of trees coming back to life is deliciously satisfying, like going slightly out of your way to step on a leaf. And the ad's whimsical animation style brings a fairy tale quality to an otherwise mundane message.