One Generation Promises Another It Will Care For Environment in PSA

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Created by Brainchild Creative and given the XFX treatment by Phoenix Editorial & Designs comes a campaign for California's Flex Your Muscles energy efficiency PSA. Employing non-professionals and using a loose scripts, the "California" spot features parents promising to leave their children the beauty they know to be California. Closing with the tag, Global warming isn't just a fact. It's a choice, the spot urges people to realize what they do today has a serious effect on future generations. Three other spots, Climate, Drought and Floods complete the campaign.

The first two spots, California and Climate broke June 11. The second two spots, Drought and Floods will break July 2

by Steve Hall    Jun-19-07    
Topic: Campaigns, Cause, Commercials, Good, Television



Widgets Measured, Upfront Begins, eBay Yanks AdWords

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- Cynopsis reports ComScore will now begin measuring the reach of widgets, used more and more buy brands as a commercial platform.

- Cynopsis also reports the first major upfront deal has been struck between NBC and Group M. The deal is reported to be between $800 million and $1 billion and was based on live plus three ratings.

- There's a bit of a bitch fight going on between Google and eBaby over Google's courting of unhappy eBay merchants who Google would like to have as Google Checkout customers. In an apparent reaction to that, eBay has pulled all its AdWords advertising

- When NBC's Heroes returns this fall, Nissan will be all over the show like Syler on Hiro with increased product placement and exclusive sponsorship of the season opener.

- Ford Models has hooked up with MySpace for its International Model Search. MySpace will be home to the search for both aspiring models and those who just like to look.

- It seems the iPhone is too big for some over at Apple and they want to make it appear smaller in their ads.

by Steve Hall    Jun-14-07    
Topic: Online, Social, Television



Well Endowed Bikini Adjuster Can't Be Held

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Upon viewing this interrogation of a nicely endowed, bikini clad beauty who, after the interrogator leaves the room and tells her co-workers "guys, we don't have enough to hold her," adjusts her bikini top to, well, hold her better, we were ready for this to be something entirely different than the program promotion it turned out to be.

by Steve Hall    Jun-13-07    
Topic: Commercials, Good, Promotions, Television



50 Cent Bastardizes Orchestra in Name of Vitamin Water

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In theory we have nothing against 50 Cent. All he has to do is not steal things from us and not replace symphony members with DJ Whoo Kid in order to weave "In Da Club" into classical fare.

He breaks the latter rule here. Thanks bunches, Vitamin Water.

And thanks Shedwa for the heads-up. You should probably also check out this Vitamin Water ad where Kelly Clarkson charms a snake. It reminds us of this, except less funny.

by Angela Natividad    Jun-11-07    
Topic: Brands, Celebrity, Commercials, Television



Live Garmin Commercial to Air on 'Tonight Show'

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For a very different reason than it was done years ago, NBC will air a live commercial during Tuesday night's broadcast of The Tonight Show for Garmin International - the folks who brought us that Godzilla-style Super Bowl commercial. Tonight Show announcer John Melendez will perform the spot dressed in a white lab coat discussing direction disorder which is an allegory to the company's mobile direction devices. A "regular" spot will also air during the commercial break immediately following the live commercial.

With DVRs having a noticeable effect on commercial viewership, we may begin to see more and more of this as the nets continue to circumvent ad skippage.

by Steve Hall    Jun-11-07    
Topic: Commercials, Television, Trends and Culture



McDs Gets All Stop Motion. We Remain Unconvinced

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We hardly recognize the McDonalds we've come to know so well in this stop motion ad by DDB, Chicago and production company Vitamin.

Stop motion is, like, the new sex (Lux best demonstrates: 1, 2). Gotta say, the method that helps make soap sexy can also do wonders with McD's.

The only question is, can the crisp and health-savvy ad get rid of the perpetual moisture that seems to plague the restaurant's floor? Or the square-shaped eggs in the breakfast sandwiches that betray utter non-freshness? Or the unhappy-looking, sickly-colored cheese? Or the flat and unimpressive non-meat-tasting patties?

Like hook-ups on MySpace, McDs runs the risk of traumatizing the ad-charmed with its actual appearance.

by Angela Natividad    Jun- 8-07    
Topic: Brands, Commercials, Packaging, Television



Nike Loosens 'Victory' Jockstrap, Rebukes Man Boobs

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Advertising for Peanuts points us to a Nike ad put together by Wieden & Kennedy, Amsterdam for the UK.

It's a lot more casual than other work they've done but maybe it's a precedent-setter for the type of tone their iPod collabo will take. Because really, we haven't seen jack out of this liaison since the OK Go liftoff.

by Angela Natividad    Jun- 6-07    
Topic: Brands, Campaigns, Commercials, Good, Television



Audi A3 Tips Glass for Sweet Music

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Audi continues her campaign of lux nose-tweaking playfulness with this spot called Audi in Crescendo.

Word on the street (read: an Audi pressie) is the formula for this spot required 600 bottles, one Audi and several days of anal-retentive brain-drain in Cape Town before production company Agosto and agency Tandem DDB were able to pull this off.

The simple, bottle-tipping A3 spot is a suitable hat-tip to Mozart, a notorious mischief-maker himself, unless Amadeus lied to us. (And movies never do.)

In general, Spanish ads just do music right.

by Angela Natividad    Jun- 6-07    
Topic: Brands, Commercials, Good, Television



Hygiene Cops Shine Spotlight on Germ-Ridden '5th Guy'

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Following the premise that one in five loo visitors don't wash their hands, the Florida Department of Health invites you to Talk to the 5th Guy. (Why you'd want to, knowing what you now know about him, is anybody's guess.)

The campaign, hoping to convict 5th guys far and wide, includes TV and outdoor spots that berate germy behavior and suggest clean new habits.

We're just wondering to ourselves how much more sanitary it is to admonish people to wipe their sneeze snot on their arms. Maybe it's only hands (and the occasional salacious employee cheek-lick) that pass germs.

by Angela Natividad    Jun- 6-07    
Topic: Cause, Outdoor, Television



Whales Get Honor Treatment from Contrite Japanese

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Leo Burnett made this pretty little GreenPeace video for Japan, which is currently undergoing some drama having to do with whaling and such.

Because whale meat was the main source of protein for the island after WWII, Japan feels it has the right to go on whaling, even if there's no demand for the meat (according to the Greenpeace pressie, considering we don't ourselves know how much or how little the island folk need whale meat today).

So Greenpeace goes, okay, let's restructure this historical conversation and turn the notion of man-to-whale relationships into one of reciprocal respect, instead of a Giving Tree situation (we hated that book, by the way) - where one side keeps giving until there's just nothing left.

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