We Twittered this (yes, we are one of "those" people) last night but it deserves wider recognition. We, as an industry can be proud LA-based Muse Communications Senior Account Executive Earl Cole won Survivor last night with a shut out victory. Not only did everyone on the jury vote for Cole, the man's name was never written down by anyone during any tribal council.
While we were rooting for Yau-man because he played game so ingeniously, we're happy level-headed Earl got the vote. Dreamz did his own style of manipulation but that wasn't enough to distance himself from the car winner curse. Cassandra. Well, there isn't much to say about her.
Salty prose can only say so much. Sometimes you have to shuffle the cards a little, keep 'em guessing, pull out some mild-mannered nonsense dressed up like fighting words and observe: a bemused, uncertain audience becomes your oyster.
Because that's kind of what happened to us when we watched this Orbit ad.
Energy BBDO, Chicago put together The Affair to show even the most scuzz-tacular situation can be relegated back to sterility with Orbit gum.
We're itching to run outside and call somebody a Hoboken, just at random, while shaking a fist in righteous indignation. Throwing a shoe might be kind of awesome too, but we'll see where the feelings take us.
Okay. If safe sex were as sexy as this burnout MTV-style Planned Parenthood ad wants to make it, why is the safe sex guardian angel so detestably unsexable? And who's the other one - frigid buzzkill angel? Way to go, guys.
The spot's called Angel and it's the result of a Spy Post, kaboom productions and Hoi Polloi mash-up. They call it "irreverent." We call it "10 years ago."
Everybody loves a good dramatic epic. Smirnoff, thinking it has one, gives us this.
(If you're wondering what "this" is and are too lazy to click, it's called Signature and it's by JWT. Coming to a movie pre-roll near you.)
Is it really that serious, Diageo? Is it really?
If DVR users ever lament the disparity of ads made just for their kind, rest assured that prayers do get heard.
Dubbed by Audi as the world's fastest commercials, these :15 spots by Venables & Partners push the zippy new TT Roadster in a manner most trippy. The ads are blink-of-an-eye quick and according to the usual zealous PR guy, "[this is] the first time that DVR technology will be used as media - they're so quick that they can only be understood by being rewound and slowed."
Confident in their ability to mystify, the spots encourage users to rewind, then guides them back to TT-Truth.com.
Andrew at Puppetvision tells us it's against the law to perform puppet shows from windows in New York. Hrm.
Because somebody had to, BBDO New York did this off-colour Diet Mountain Dew spot in which the SWAT team executes a puppet bust.
Inadvertently sucked in, we felt pretty thrown (in a good way) when the shot zipped over to the green-suited guy holding the Mountain Dew. It was a little like how we felt when the Tanqueray appeared except it didn't take 10 fuckin' minutes.
Exit10 created this spot for the American Lung Association of Maryland to discourage parents who smoke around their kids.
We've seen some provocative, bizarre and just plain stupid anti-smoking efforts in our time. This is probably the first occasion we've had to wince, though. Check it out.
If smoking is child abuse, then so were our mothers' Like a Virgin-inspired outfits, because those damaged our health in so many ways.
We really dig this classic spoof from the Harry Enfield Show about the proper execution of "advertisement breaks."
It's never too late to learn from the slickest society-shapers out there, of which the spot includes three: liquor, tobacco and child advertising in general. Put together, they're even more compelling.
And look - no colour or jingles! Beat that, Old Navy.
How do you make cancer funny? With tighty whities and hairy men, which make most everything funny.
For Olay's Skin Cancer Takes Friends, effort, which encourages watchers to get free screenings, Company X and Saatchi and Saatchi put together a spot about a screening station on the streets of New York. Only one man balls up to take the exam and he strips all the way down to his briefs, to the horror of passers-by.
Check it out on the Company X website.
The ad was shot with a set of hidden cameras and reactions were for the most part genuine. Company X editor Barney Miller gushes, "Every friend I play it for says something along the lines of, 'Wow, that's funny. I really need to get a skin cancer screening.'"
Hrm. Okay, then.