Saatchi, Company X Redesign the PSA

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How do you make cancer funny? With tighty whities and hairy men, which make most everything funny.

For Olay's Skin Cancer Takes Friends, effort, which encourages watchers to get free screenings, Company X and Saatchi and Saatchi put together a spot about a screening station on the streets of New York. Only one man balls up to take the exam and he strips all the way down to his briefs, to the horror of passers-by.

Check it out on the Company X website.

The ad was shot with a set of hidden cameras and reactions were for the most part genuine. Company X editor Barney Miller gushes, "Every friend I play it for says something along the lines of, 'Wow, that's funny. I really need to get a skin cancer screening.'"

Hrm. Okay, then.

by Angela Natividad    May- 8-07    
Topic: Guerilla, Television



3-Legged Rabbits Get New Lease on Life

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This new spot for Traveler's Insurance lauds the surgical reattachment of rabbit feet to their hosts following a growing public realization that luck means little when you've got good insurance.

Fallon, Minneapolis did the spot. The PR girl was quick to note the rabbits' paws were dyed with a vegetable base and that the American Humane Association was on set along with the frolicking little extras. Well, we're sure PETA is too busy with other things to decry the loss of a potential pro-bunny crusade.

We smiled a bit and reflexively clutched at the string of hoodoo chicken legs around our necks. Hands off, Fallon.

by Angela Natividad    May- 8-07    
Topic: Campaigns, Commercials, Good, Television



Caveman Sucks, Cool Chased, Doodles Published, 90210 Reborn

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- Apparently, the much anticipated ABC Caveman sitcom based on the Geico ad campaign really sucks.

- But he gets to be an action figure.

- Cynopsis Digital reports, "American Eagle Outfitters is sponsoring It's a Mall World, its first original series for the web. Shorter three-minute versions of the comedy will premier on air during MTV's Real World from August 1."

- Publicis has re dubbed Modem Media Publicis Modem. OK, then.

- If you're cool enough to work in advertising then you're probably cool enough to read Chasing Cool.

- We've all spent countless hours wasting time in pointless meetings and have passed the time by, perhaps, doodling on the equally pointless meeting agenda. This guy turned his doodling into a business.

- Diet Pepsi does 90210. Anachronistically. And badly.

by Steve Hall    May- 7-07    
Topic: Publishing, Television



Strong Bones Help Against Lax Gravity

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Having been accustomed to Got Milk? campaigns that generally just present us with celebrities who can't wipe their mouths, we like the contrast of Hispanic-targeting Toma Leche?, which paints improbable stories about why milk is more relevant to everyday life than it actually may be. (Hey, we're avid milk drinkers here, just sayin').

For example, its tooth-strengthening properties can leverage you in an island where people giggle all day. And in a city where gravity is less rule than inclination, those tough bones certainly do come in handy.

Creative courtesy of RL Public Relations and Marketing.

by Angela Natividad    May- 7-07    
Topic: Commercials, Strange, Television



Badminton Brings Legitimacy to Enhanced Water ... Oh Wait.

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Because badminton is as much a sport as Glaceau's Vitamin Water is water, we thought this quirky Vitamin Water ad featuring Urlacher and Ortiz was appropriate.

Thanks Bill for the tip. We're also glad at least one more person out there is frowning dubiously at the merits of badminton.

And yeah, we can say that, because we were on the high school badminton team. Why did we join the high school badminton team? Because the pain-inducing potential of tennis balls frightened us. Although apparently shuttlecocks can be equally scary, if the above ad is any authority.

by Angela Natividad    May- 7-07    
Topic: Commercials, Television



Axe and Tag Are for Boys, Not Men, Says RGX

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A clever little campaign dubbed RGX Life touts RGX as a mature brand that's easier on the senses than flashy jockstraps like Axe and Tag. In a compelling series of ads, actress Rachel Specter challenges the camera eye's manhood with a few well-written insecurity jabs.

Bravo, RGX. Shame is a time-honoured and totally legit tactic. Consider how long Listerine's been doing it.

If you're curious about how RGX is holding up against the competition, Advertising Age has practically written a novel about it.

by Angela Natividad    May- 4-07    
Topic: Campaigns, Good, Online, Television



Toohey's Grows Beer-Clutching Pod People for Crisp Beer Harvest

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We're inexplicably enchanted by this strange ad for Toohey's Extra Dry created by BMF, Australia. AdFreak describes it pretty perfectly: "The farmer-hero in the commercial uses a strand of hair from his own greasy pompadour to grow a field of magical corn..." and that's all we can tell you because now you must watch it.

All we can say is, the rockabilly husk-nurturing Aussie farmers make the rock-throwing beer purveyors stateside look damn lazy. Though if it's any consolation, both exhibit a propensity to steal beer from the less fortunate (or just less quick).

And A-B calls beer democratic.

by Angela Natividad    May- 3-07    
Topic: Commercials, Strange, Television



If a Flower Can Moan During Intercourse, It Can Sell Helmets Too

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You know how in cheesy movies a guy's life flashes before him when he dies? Imagine that through the eyes of a flower plummeting from a windowsill to certain death because there's a Lazer helmet below it.

This winner is by Duval Guillame Antwerp and they're so proud of it that they'd like us to post all credits, so here goes.

more »

by Angela Natividad    May- 2-07    
Topic: Commercials, Television



Bostonians Can't Handle Advertising, Freak Out Over Radio Station's TV Ad

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It's common knowledge most TV commercial for radio stations suck. They're always filled with washed up D-list celebs or they fall precipitously into car dealership territory so it is with great displeasure we find Bostonians (yes, those people that hate all marketing) complaining about a refreshingly weird television commercial for Boston's "play everything" Mike 93.7. The ad shows a bunch of office workers grooving to the station's eclectic playlist while stripping off their clothes in a manner that could be described as anything but offensively salacious.

more »

by Steve Hall    May- 1-07    
Topic: Commercials, Radio, Television, Trends and Culture



Endless Summer Yields Endless Existential Questions

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Brentter points us to Coke's latest spot Endless Summer, courtesy of Singleton Ogilvy & Mather and Monkey Labs, Sydney. It reminds us of W+K's Happiness Factory and is a far cry from the benign but boring polar bears of early Coke ads.

We find it cute and wonderful but can't help wondering why the Coke droplets are cannibalizing one another. Don't they know it will eventually be them in those bottles they're so gaily clinking? Or is their leap into Coke bottles representative of an endless summer's cyclical nature?

Is this some kind of metaphor about the frothy continuity of life? Has someone at Ogilvy been reading The Stranger?

by Angela Natividad    May- 1-07    
Topic: Brands, Commercials, Good, Television








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