Because badminton is as much a sport as Glaceau's Vitamin Water is water, we thought this quirky Vitamin Water ad featuring Urlacher and Ortiz was appropriate.
Thanks Bill for the tip. We're also glad at least one more person out there is frowning dubiously at the merits of badminton.
And yeah, we can say that, because we were on the high school badminton team. Why did we join the high school badminton team? Because the pain-inducing potential of tennis balls frightened us. Although apparently shuttlecocks can be equally scary, if the above ad is any authority.
A clever little campaign dubbed RGX Life touts RGX as a mature brand that's easier on the senses than flashy jockstraps like Axe and Tag. In a compelling series of ads, actress Rachel Specter challenges the camera eye's manhood with a few well-written insecurity jabs.
Bravo, RGX. Shame is a time-honoured and totally legit tactic. Consider how long Listerine's been doing it.
If you're curious about how RGX is holding up against the competition, Advertising Age has practically written a novel about it.
We're inexplicably enchanted by this strange ad for Toohey's Extra Dry created by BMF, Australia. AdFreak describes it pretty perfectly: "The farmer-hero in the commercial uses a strand of hair from his own greasy pompadour to grow a field of magical corn..." and that's all we can tell you because now you must watch it.
All we can say is, the rockabilly husk-nurturing Aussie farmers make the rock-throwing beer purveyors stateside look damn lazy. Though if it's any consolation, both exhibit a propensity to steal beer from the less fortunate (or just less quick).
And A-B calls beer democratic.
You know how in cheesy movies a guy's life flashes before him when he dies? Imagine that through the eyes of a flower plummeting from a windowsill to certain death because there's a Lazer helmet below it.
This winner is by Duval Guillame Antwerp and they're so proud of it that they'd like us to post all credits, so here goes.
It's common knowledge most TV commercial for radio stations suck. They're always filled with washed up D-list celebs or they fall precipitously into car dealership territory so it is with great displeasure we find Bostonians (yes, those people that hate all marketing) complaining about a refreshingly weird television commercial for Boston's "play everything" Mike 93.7. The ad shows a bunch of office workers grooving to the station's eclectic playlist while stripping off their clothes in a manner that could be described as anything but offensively salacious.
Brentter points us to Coke's latest spot Endless Summer, courtesy of Singleton Ogilvy & Mather and Monkey Labs, Sydney. It reminds us of W+K's Happiness Factory and is a far cry from the benign but boring polar bears of early Coke ads.
We find it cute and wonderful but can't help wondering why the Coke droplets are cannibalizing one another. Don't they know it will eventually be them in those bottles they're so gaily clinking? Or is their leap into Coke bottles representative of an endless summer's cyclical nature?
Is this some kind of metaphor about the frothy continuity of life? Has someone at Ogilvy been reading The Stranger?
Concord Litho is helping NBC with a promotion for the May 3 episode of My name is Earl. The promotion really stinks. In fact, it doesn't just stink, it stinks six different ways. It stinks so bad, NBC is going to make people stick their noses in the stink delivered courtesy of TV Guide.
Yes, during the May 3 "Laugh 'n Sniff" episode, NBC will prompt viewers with on-air graphics to rub one of six corresponding numbered boxes on TV Guide's scent card, which will release aromas connected to the My Name Is Earl storyline, including the smell of "a brand-new car," and the chocolaty-creamy signature scent of Oreo cookies who is sponsoring the episode. The stinky ads will appear in the April 30 issue of TV Guide.
Tourism campaigns are all over the map. While W. Virginia is busy hustling humans out, New Mexico's literally ushering aliens in. This is part of New Mexico, Earth, a campaign meant to position the state as the best place in the universe. Guess that's better than trying to get by on a winning personality.
The spot brings Geico's caveman to mind. Both efforts take characters from outside our range of realism and bestow upon them a swingy white-collar vibe, coupled with a good healthy dose of middle class ennui.
One alien even seems to be verging on a caveman-esque nervous breakdown. Hey, great spin-off opportunity.
We thought the Karl Rove ordeal was just a freak incident but apparently menacing music is part of an orchestrated campaign by the Republican party to throw the baby out with the bathwater. Hey, if our ship was sinking we'd probably sing too.
We can't believe we're saying this, but we wish they'd stuck with rap and not dived into the Beach Boys, which is what John McCain did last Wednesday Really, John McCain. Bomb, bomb, bomb, bomb, bomb Iran? That's not how the song goes.
MoveOn.org, torchbearers of the don't-fuck-with-Iran movement, is naturally a bit upset and raising money to air an anti-McCain campaign ad. Seems like everybody's in a righteous rage these days.
When George Parker tipped us off that Sanjaya's overripe moment in the sun was finally over, we almost cried. We really did.
As of Tuesday's American Idol, Project: Torment the Less Tressy ended with a bang (that "...other than hair" ad-lib in his rendition of "Something to Talk About") and a whimper (his, when finally the die was cast).
He made us laugh and snarl, he appalled us and gave us a never-before-experienced sense of pop culture woe, fear and even - occasionally - sick pride.
Like (the possibly plastic) Ryan Seacrest, we too will not soon forget you, Sanjaya Malakar.