Endless Summer Yields Endless Existential Questions

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Brentter points us to Coke's latest spot Endless Summer, courtesy of Singleton Ogilvy & Mather and Monkey Labs, Sydney. It reminds us of W+K's Happiness Factory and is a far cry from the benign but boring polar bears of early Coke ads.

We find it cute and wonderful but can't help wondering why the Coke droplets are cannibalizing one another. Don't they know it will eventually be them in those bottles they're so gaily clinking? Or is their leap into Coke bottles representative of an endless summer's cyclical nature?

Is this some kind of metaphor about the frothy continuity of life? Has someone at Ogilvy been reading The Stranger?

by Angela Natividad    May- 1-07    
Topic: Brands, Commercials, Good, Television



This 'My Name is Earl' Ad Stinks

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Concord Litho is helping NBC with a promotion for the May 3 episode of My name is Earl. The promotion really stinks. In fact, it doesn't just stink, it stinks six different ways. It stinks so bad, NBC is going to make people stick their noses in the stink delivered courtesy of TV Guide.

Yes, during the May 3 "Laugh 'n Sniff" episode, NBC will prompt viewers with on-air graphics to rub one of six corresponding numbered boxes on TV Guide's scent card, which will release aromas connected to the My Name Is Earl storyline, including the smell of "a brand-new car," and the chocolaty-creamy signature scent of Oreo cookies who is sponsoring the episode. The stinky ads will appear in the April 30 issue of TV Guide.

by Steve Hall    Apr-30-07    
Topic: Good, Magazine, Specialty, Television



New Mexico is Great for Aliens. No, Not that Kind

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Tourism campaigns are all over the map. While W. Virginia is busy hustling humans out, New Mexico's literally ushering aliens in. This is part of New Mexico, Earth, a campaign meant to position the state as the best place in the universe. Guess that's better than trying to get by on a winning personality.

The spot brings Geico's caveman to mind. Both efforts take characters from outside our range of realism and bestow upon them a swingy white-collar vibe, coupled with a good healthy dose of middle class ennui.

One alien even seems to be verging on a caveman-esque nervous breakdown. Hey, great spin-off opportunity.

by Angela Natividad    Apr-23-07    
Topic: Campaigns, Online, Television



The Hills Are Not Alive with Republican Party's Music

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We thought the Karl Rove ordeal was just a freak incident but apparently menacing music is part of an orchestrated campaign by the Republican party to throw the baby out with the bathwater. Hey, if our ship was sinking we'd probably sing too.

We can't believe we're saying this, but we wish they'd stuck with rap and not dived into the Beach Boys, which is what John McCain did last Wednesday Really, John McCain. Bomb, bomb, bomb, bomb, bomb Iran? That's not how the song goes.

MoveOn.org, torchbearers of the don't-fuck-with-Iran movement, is naturally a bit upset and raising money to air an anti-McCain campaign ad. Seems like everybody's in a righteous rage these days.

by Angela Natividad    Apr-23-07    
Topic: Bad, Social, Strange, Television



Era of Sanjaya-dolatry Sees Sunset

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When George Parker tipped us off that Sanjaya's overripe moment in the sun was finally over, we almost cried. We really did.

As of Tuesday's American Idol, Project: Torment the Less Tressy ended with a bang (that "...other than hair" ad-lib in his rendition of "Something to Talk About") and a whimper (his, when finally the die was cast).

He made us laugh and snarl, he appalled us and gave us a never-before-experienced sense of pop culture woe, fear and even - occasionally - sick pride.

Like (the possibly plastic) Ryan Seacrest, we too will not soon forget you, Sanjaya Malakar.

by Angela Natividad    Apr-20-07    
Topic: Television



Adidas Uses Street Art to Stir Sleepy Commercialism

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Adidas goes graffiti way with End to End, a snazzy collabo that includes graffiti artists from around the world drawn together to bring hype back to the sleepy brand. It's got a playful mishmash of colour that reminds us of the Asics Made of Japan effort.

Fresh Creation has a more elaborate intro and some neat videos too.

by Angela Natividad    Apr-19-07    
Topic: Campaigns, Good, Online, Television



Reebok Explores the Jogversation Landscape

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mcgarrybowen/180 Amsterdam and anonymous content/Gorgeous get together to create this neat spot called Run Easy, part of the Run Easy campaign Reebok recently launched.

While Nike and iPod nailed the intensity and exhiliration of music and the dash, Reebok slows the pace and captures the conversational camaraderie that occurs between runners. The use of snippets to tell tales out-of-context adds to the effect, considering runners tune in to some weird convos in those instances of jog-by earshot.

A far cry from the hip-hop effort of last year.

by Angela Natividad    Apr-19-07    
Topic: Brands, Campaigns, Commercials, Good, Television



Vera Wang Inaugurated HP First Lady

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...for their The Computer is Personal Again campaign, anyway. The charming series that did right by Shaun White, Jay-Z, Pharrell and Paulo Coehlo finally got around to covering a woman.

But not just any woman - the Empress of Style! Guess Her Excellency grew out of that princess thing.

by Angela Natividad    Apr-17-07    
Topic: Campaigns, Celebrity, Commercials, Television



G4TV Pushes Ninja Show with Playground Pastime

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G4TV just kicked off a promotional campaign for a show called Ninja Warriors, which is supposed to be really hot in Japan (where it is called Sasuke).

Entitled Rock Paper Scissors, the spot allegedly features actual Shaolin monks. We seriously doubt that because Shaolin monks don't douche around on game show ads; they sit in stone temples and crush bone with their minds. Anyway, the spots are very Kill Bill meets Bud Light.

72andSunny did the work, and there are three more videos to anticipate, slated for April's end - which would be about nowish.

Didn't ninjas go extinct in 2006?

by Angela Natividad    Apr-17-07    
Topic: Commercials, Strange, Television



Proper Dress Increases, CBS Goes Online, Holiday Squeaks

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Dressing properly pays off. USAToday.com's recent face lift has increased registrations by 380 percent.

- CBS has created an online distribution network for its programming. Outlets include AOL, Joost, Bebo, MSN Video, TV.com, Comcast, Brightcove, SlingMedia, Netvibes, Veoh. Programming will include with a 90/10 revenue split to CBS.

- BudTV ain't cookin'. Traffic has dropped 40 percent since its launch in February.

- Elana Centor sat down with Fallon copywriter Paula Maki Biondich to discuss her work on the latest Holiday Inn commercial in which bloggers and WiFi are celebrated. That squeak at the end? No idea.

- Verizon has jumped on the Adwalker train and is using the "human TVs" to promote its FiOS service.

by Steve Hall    Apr-13-07    
Topic: Brands, Commercials, Guerilla, Online, Television








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