Following the launch of its toilet bowl-based free wireless broadband internet access offering, TiSP, Google just struck a deal with Echostar's Dish network to provide an auction-based ad sales system. The system will allow for placement on 120 cable nets and offer second by second commercial ratings. Advertisers will make CPM bid buys through existing AdWords account across the 120 networks by daypart or have the system spit out an automated recommendation based on provided demos.
Tying into Echostar's set top box and using commercial ratings, Google will provide bid details, placed ads, ad viewership and performance by network all withing 24 hours. Bypassing all the ratings foolery in which the industry is enmeshed, Google hopes to bring true value to inventory by supporting it with tangible numbers. Big names such as Intel, E-Trade and 188Flowers have bought in for early tests.
Google has made and will continue to make mistakes as it follows its path towards world domination but we have to give it to them for cutting through all the crap and, as Nike has always said, just doing it.
Here's a campaign that's too relevant for comfort. Merkley + Partners get cozy with the Ad Council -- which was recently in bed with the US Army for a grammatically icky and unconvincing get-edumakayted campaign -- to inflict fear upon teens for more conservative internet practices.
Part peer pressure, part plain creepiness and all mortification, the spots are entitled Bulletin Board and Everyone Knows Your Name. A typically over-informative PR tells us it's meant to raise awareness about online sexual exploitation but could just as easily be a cautionary wrist-slap over the ever-growing epidemic of Google-happy employers.
Damn. Now we're going to have to stop ordering those Venti, no fat, extra shot, no whip, lattes that keep us awake all day and take mattress maker Select Comfort's advice and just go buy one of their beds instead. That's what this McKinney-created commercial is telling us while it gleefully pokes fun at our insanely super sized efforts to stay awake each day. With the tagline, You Can Cure Tired," the campaign urges us crazies to stop spending millions on caffeine and just, well, go to sleep. On a Select Comfort mattress, of course. The campaign, which includes a second spot began airing yesterday in seven markets including Minneapolis, Indianapolis, Kansas City, Orlando, Tucson, Tampa and Denver.
While it doesn't answer the question of how American Idol survived beyond its first season, our current theory, that lots of hair can keep you buoyant despite any other merits you may lack, is the reason we think the unlikely Sanjaya Malakar remains in the musical running.
See his audition here.
His singing ain't fantastic but the whole seven ponytails ("For good luck!") shtick he recently pulled off is endearing to somebody. Many somebodies.
Even Simon is at a loss for words, noting if America likes him then it doesn't matter what he says. The defeated attitude wears badly on our judge of choice.
We don't know what Mr. Rove was thinking at the Radio Television Correspondents' Association Dinner, but if hip-hop wasn't dead before he just shot it in the face. We'll never again be able to purge the memory of him jerking his hands from side to side and whipping out his cell-phone with knees bouncing.
Well, if we were part of the Administration we too would run with the strange, liberating sensation that comes with having nothing left to lose.
- Cynopsis reports, "CBS struck a deal to supply Sprint TV with full episodes, live mobicasts and video highlights from several CBS shows. On demand content includes nightly mobicasts of CBS Evening News with Katie Couric, full episodes of Jericho and clips form several popular prime time and late night shows including the three CSIs, Numbers, Survivor and Late Night with David Letterman. The content will be ad supported with short video pre-rolls.
- Life magazine just can't catch a break. Time Inc. has killed the magazine, now a newspaper insert, for a fourth time. Let the thing die in peace, will you?
- Yahoo is launching a mobile ad network and plans to partner with publishers. Initially, Yahoo has deals with MobiTV, Opera and Go2.
- Surveying 3,000 people, Millward Brown found TV commercials inserted into Internet programming work better than their traditional TV counterparts. Attention and awareness are up over 50 percent compared spots viewed on TV.
- Bill thinks this UK OS3 launch trailer is "weird as hell." We'd have to agree.
- Bob Garfield gets a lashing over at Gawker.
This 2005 ad, in which some call center members sing to one another with their mouths full of KFC, would probably have been more appetizing were it not for this.
Oh, ick. By Bartle Bogle Hegarty in 2005 for Kentucky Fried Chicken, the British made a record number of complaints about the spot, according to AdFreak. It would be hard to molest our own sense of propriety but the recent rat scandal pushed the envelope just enough for us to understand how they must have felt.
Apparently the Apple TV nervous system isn't as resilient as their computers. Post first day of shipping, ZDNet spills the beans:
Non-Apple TV owners can enjoy the out of box experience by viewing the opening video which one crafty person ripped from the hard drive and posted in all of it's 720p glory. You can also download the Quartz Composer Screen Saver and the Now Playing Screen. And if you're truly hard-core you can download the entire Apple TV OS, and (conceivably) install it on another Mac.
And apparently that was just the easy stuff.
First generation Apple TV = FTL. Here's to hoping the almighty iPhone fares better.
We've always loved Ripley's Believe it or Not and this campaign for the show, hosted by sloppy seconds Superman Dean Cane, leaves us with a sense of validation. We're not the only freaks out there. We're not even the worst-looking. And that's nice. Work by TBWA\Hunt\Lascaris, South Africa.
Is it safe to use the word "freaks" anymore? There's probably a PC variant that's escaping us right now, mainly because we don't want to come up with one out of worry we'll have to use it. If you can think of one, you deserve some 100 calorie cakes.
Anna Chlumsky of My Girl and My Girl 2 fame is all grown up now and will be starring in a CW comedy pilot entitled Eight Days A Week. The show will follow four women in their twenties who are assistants to successful top New York Executives. Hasn't the Devil Wears Prada thing been done already?