We're not sure what to say about these ads for MTV entitled Condom v. AIDS, where AIDS and a condom go head-to-head in competitive matches that completely take sex out of the picture. We kind of like the left-of-center feel, considering it's tough to get an AIDS message out there without sliding down familiar pathways: trendy, sexy or deeply moral approaches.
Created by Y&R New York, the campaign is for MTV's HIV awareness movement (okay, that was obvious). Let's hope it does slightly better than the lackluster (red) campaign, as Gap's spoofs grew way more popular than its statement.
It would be hard to spoof a competitive guacamole contest between a walking condom and an AIDS virus, though. What would you do in retaliation - put sex back in the picture? Please. That's just beating the dead horse deader.
- If for no other reason that to experience a little guilty pleasure, tune into the CW tonight at 9PM EST when the network debuts its American Idol wannbe Pussycat Dolls Present: The Search For The Next Doll.. Singing. Dancing. Girls dressed like hookers. What's not to like?
- After the April issue, Hachette Filipacchi is shutting down its movie magazine Premiere. The brand will live in online.
- The One Club will host its One Show Festival May 8-11 in New York City.
- The Art Directors Club has released its Awards Annual 85, documenting winners of the ADC's annual competition for the best in visual communications worldwide. Check it out here.
- This 70's Tab ad is so sexistly hilarious, we just have to share it with you.
In a liaison that appears strange at first glance, Lay's potato chips joins nationally syndicated series HomeTeam in fueling the fantasies of starry-eyed virgin homeowners. Lays.com will feature moments of joy from past and upcoming episodes. The show is hosted by former Apprentice star Troy McClain.
A good if unlikely liaison. We're pretty sure that the consumption of chips on a couch of one's own is a fantasy every American has when constructing that imaginary white picket fence.
If you like the Geico Caveman, you may be seeing a lot more of him in the not to distant future. And no, not because he'll keep popping up in commercials but because he'll be the star of a new ABC sitcom. That's right. Apparently someone over at ABC likes the caveman so much, they want three of them to humorously battle prejudice while living in Atlanta.
Joe Lawson, the Martin Agency copywriter behind the Geico campaign is on-board as a writer at least for the pilot which will even feature a Gieco spokesman. Now that's some serious brand integration.
Product placement is for losers. Getting your ad campaign turned into a TV show is the new new thing. Just think. Now, we can expect TV shows about a fast food worker who dreams he's a rapper married to a bald pop star. Or two closeted gays who go under cover as manly auto mechanics to hide their love for each other from their uptight, Southern Baptist families. Or even an emotional drama about the father of a family of robots who has just lost his job, contemplates suicide and fights to put his life back together for himself and his family. The possibilities are endless. Start submitting your campaigns to the nets right away! They're in a buying mood.
Quitting alone is perilous, so say three ads that demonstrate how sporadic and undependable "cold turkey" really is. Catch spot one, spot two and spot three.
Created by Wongdoody for the Washington State Dept. of Health, Cold Turkey builds upon the previous No Stank You! campaign.
The whole pimply uncooked bird gimmick is weird. And what's wrong with cold turkey, anyway? Cold turkey's helped us quit hundreds of times. As any experienced smoker will tell you, quitting hundreds of times is way better than starting hundreds of times.
It's easy to criticize an ad that tries to be cool. But when an ad tries to be corny, we're kind of at a loss for what to do.
Corny Moments, a Coca Cola Light spot created by Santo Buenos Aires, can only be described as "an ever-expanding corny moment" according to the eloquent Brentter. We still haven't worked out how we feel about it, but Caterpillars, another spot from the same campaign, gives us chills. Does this mean Coke succeeds?
There's a sense of violation associated with being made to experience a corny moment. It's something we wouldn't wish upon our worst enemies, a stop-the-world-so-I-can-get-off feeling akin to what you experience when someone unexpectedly touches your belly button. It's not cozy.
Spots directed by Nes Buzzalino. The Corny Moments song is by Diego Grimblat Music.
On Tuesday, we reported Jennifer Love Hewitt would be reprising her role as Hanes spokeswoman to promote the company's All-Over Comfort Bra. Hewitt will appear in :15 and :30 commercials as well as in print. The television commercials, breaking tonight on American Idol, feature Hewitt struggling with ill-fitting bras during a photo shoot until she she finds the perfect Hanes bra. The entire campaign will direct people to www.hanes.com/photoshoot for additional behind-the-scenes footage and commercial outtakes, an interactive "Bra Toss" game and sweepstakes for consumers, as well as a blog where consumers can vent about their biggest bra challenges.
You can see the new commercial, view the out takes, play the game, share bad bra stories and see more of Jennifer Love Hewitt in all her glory here.
This moving spot entitled "Stuck" for the ABC CANADA Literacy Foundation goes out of its way to get serious about adult illiteracy. The piece illustrates a fast-moving world in which a highlighted few seem suspended in time.
Great way to demonstrate that with limited or no reading skills, you can only get so far. Subtlety is indeed king.
Created by ACLC, Toronto.
In support of equal marriage rights, agency Young & Rubicam, Chicago join forces with director Max Vitali of HSI Productions. The resulting smile-coaxing spots crush the notion gays will do nothing but cross-dress and debauch if permitted to marry.
The series comically emphasizes the familiar and occasionally frustrating domesticity we all experience after a given amount of time with our partners. We also dig the candid tagline, "Gay marriage is just like yours. Only gay."
Thus inspired we thought it would be nifty to add "Adrants is just like you. Only sexaaaaaay" to all future marketing efforts. We find it catchy.
If you're a fan of Jennifer Love Hewitt and watch her CBS Ghost Whisperer show on Friday night, you know she loves to wear some of the oddest fashion as well as tease us with her cleavage. In fact, she's always loved the attention paid to her chest and has said, "My breasts have a career of their own. I just accept them as a great accessory to every outfit."
Her breasts are now a featured accessory for Hanes' new Hanes All-Over Comfort Bra with Comfort Straps, a product women of her shape can appreciate. Hewitt has appeared in Hanes campaigns before and been featured in our own spoof story but this one, created by Martin Agency, is, as the press release states, "targeted at women who have specified a need for a bra that offers no-slip straps and no pinching or sliding."