Lays Joins HomeTeam in Homemaking Fantasy

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In a liaison that appears strange at first glance, Lay's potato chips joins nationally syndicated series HomeTeam in fueling the fantasies of starry-eyed virgin homeowners. Lays.com will feature moments of joy from past and upcoming episodes. The show is hosted by former Apprentice star Troy McClain.

A good if unlikely liaison. We're pretty sure that the consumption of chips on a couch of one's own is a fantasy every American has when constructing that imaginary white picket fence.

by Angela Natividad    Mar- 6-07    
Topic: Brands, Online, Television



Geico Ad Campaign to Become ABC Sitcom Pilot

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If you like the Geico Caveman, you may be seeing a lot more of him in the not to distant future. And no, not because he'll keep popping up in commercials but because he'll be the star of a new ABC sitcom. That's right. Apparently someone over at ABC likes the caveman so much, they want three of them to humorously battle prejudice while living in Atlanta.

Joe Lawson, the Martin Agency copywriter behind the Geico campaign is on-board as a writer at least for the pilot which will even feature a Gieco spokesman. Now that's some serious brand integration.

Product placement is for losers. Getting your ad campaign turned into a TV show is the new new thing. Just think. Now, we can expect TV shows about a fast food worker who dreams he's a rapper married to a bald pop star. Or two closeted gays who go under cover as manly auto mechanics to hide their love for each other from their uptight, Southern Baptist families. Or even an emotional drama about the father of a family of robots who has just lost his job, contemplates suicide and fights to put his life back together for himself and his family. The possibilities are endless. Start submitting your campaigns to the nets right away! They're in a buying mood.

by Steve Hall    Mar- 2-07    
Topic: Brands, Campaigns, Television



Smokers: A Cold Turkey Does Not a Trusty Friend Make

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Quitting alone is perilous, so say three ads that demonstrate how sporadic and undependable "cold turkey" really is. Catch spot one, spot two and spot three.

Created by Wongdoody for the Washington State Dept. of Health, Cold Turkey builds upon the previous No Stank You! campaign.

The whole pimply uncooked bird gimmick is weird. And what's wrong with cold turkey, anyway? Cold turkey's helped us quit hundreds of times. As any experienced smoker will tell you, quitting hundreds of times is way better than starting hundreds of times.

by Angela Natividad    Mar- 1-07    
Topic: Campaigns, Commercials, Online, Strange, Television



Unicorns, Rhinos, Heart-Shaped Straws: Coke Gets Corny

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It's easy to criticize an ad that tries to be cool. But when an ad tries to be corny, we're kind of at a loss for what to do.

Corny Moments, a Coca Cola Light spot created by Santo Buenos Aires, can only be described as "an ever-expanding corny moment" according to the eloquent Brentter. We still haven't worked out how we feel about it, but Caterpillars, another spot from the same campaign, gives us chills. Does this mean Coke succeeds?

There's a sense of violation associated with being made to experience a corny moment. It's something we wouldn't wish upon our worst enemies, a stop-the-world-so-I-can-get-off feeling akin to what you experience when someone unexpectedly touches your belly button. It's not cozy.

Spots directed by Nes Buzzalino. The Corny Moments song is by Diego Grimblat Music.

by Angela Natividad    Mar- 1-07    
Topic: Brands, Commercials, Online, Television



Jenner Love Hewitt Fights With Bra on 'American Idol' Tonight

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On Tuesday, we reported Jennifer Love Hewitt would be reprising her role as Hanes spokeswoman to promote the company's All-Over Comfort Bra. Hewitt will appear in :15 and :30 commercials as well as in print. The television commercials, breaking tonight on American Idol, feature Hewitt struggling with ill-fitting bras during a photo shoot until she she finds the perfect Hanes bra. The entire campaign will direct people to www.hanes.com/photoshoot for additional behind-the-scenes footage and commercial outtakes, an interactive "Bra Toss" game and sweepstakes for consumers, as well as a blog where consumers can vent about their biggest bra challenges.

You can see the new commercial, view the out takes, play the game, share bad bra stories and see more of Jennifer Love Hewitt in all her glory here.

by Steve Hall    Mar- 1-07    
Topic: Campaigns, Celebrity, Commercials, Good, Television



Canadian Literacy Group Illustrates Frustration of Being 'Stuck'

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This moving spot entitled "Stuck" for the ABC CANADA Literacy Foundation goes out of its way to get serious about adult illiteracy. The piece illustrates a fast-moving world in which a highlighted few seem suspended in time.

Great way to demonstrate that with limited or no reading skills, you can only get so far. Subtlety is indeed king.

Created by ACLC, Toronto.

by Angela Natividad    Feb-27-07    
Topic: Good, Television



Vitali Domesticates Gay Marriage

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In support of equal marriage rights, agency Young & Rubicam, Chicago join forces with director Max Vitali of HSI Productions. The resulting smile-coaxing spots crush the notion gays will do nothing but cross-dress and debauch if permitted to marry.

The series comically emphasizes the familiar and occasionally frustrating domesticity we all experience after a given amount of time with our partners. We also dig the candid tagline, "Gay marriage is just like yours. Only gay."

Thus inspired we thought it would be nifty to add "Adrants is just like you. Only sexaaaaaay" to all future marketing efforts. We find it catchy.

by Angela Natividad    Feb-27-07    
Topic: Good, Online, Television, Trends and Culture



Jennifer Love Hewitt Struggles to Find Bra That Fits For Hanes

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If you're a fan of Jennifer Love Hewitt and watch her CBS Ghost Whisperer show on Friday night, you know she loves to wear some of the oddest fashion as well as tease us with her cleavage. In fact, she's always loved the attention paid to her chest and has said, "My breasts have a career of their own. I just accept them as a great accessory to every outfit."

Her breasts are now a featured accessory for Hanes' new Hanes All-Over Comfort Bra with Comfort Straps, a product women of her shape can appreciate. Hewitt has appeared in Hanes campaigns before and been featured in our own spoof story but this one, created by Martin Agency, is, as the press release states, "targeted at women who have specified a need for a bra that offers no-slip straps and no pinching or sliding."

more »

by Steve Hall    Feb-27-07    
Topic: Campaigns, Celebrity, Magazine, Television



Live Rats Join Yum! Family at Greenwich Village KFC

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We all have to deal with vermin from time to time, but rarely do we have to fight them for our fried chicken, dolphin v. man-style. This is what patrons of a KFC in Greenwich Village had to do when a deluge of vermin ran a rampage across tables, chairs and trays.

Graham and Jamie fill us in on the story and include a clever little comic where PR guys (of course) save the day. Because in the end, tons of rats generate tons of press for KFC and "Customer Mania!" parent company Yum! as a whole. You just have to know how to spin it. No advertising is bad advertising ... right?

by Angela Natividad    Feb-27-07    
Topic: Brands, Events, Television



Oscars Used As Platform for First iPhone Ad

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Departing from trendy but faceless consumer lifestyle ads (Mac vs. PC campaign aside), Apple airs a nostalgic montage of scenes featuring familiar actors saying "Hello?" to the tune of Inside Your Head by Eberg - a good choice considering Steve Jobs' magnetic personality, cultish popularity and fondness for black turtlenecks does smack of creeptastic mind-control juju. Really. We dream about him whispering "Apple" to us at night.

The soul-thawing ad is Apple's first for the miraculous iPhone. It probably won't be the last of efforts to build the shiny do-all device into the grand culture before its appearance this summer. The spot appeared during last night's Oscars and played several times.

Thanks to Mac Rumors for the handy-dandy info.

by Angela Natividad    Feb-26-07    
Topic: Commercials, Television








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