Powerball Campiagn Makes Good on Engagement

powerball_big.jpg

Any campaign with the tagline "it's always big" generally finds us paying a bit more attention to it than others and this new Colle+McVoy-created Minnesota State Lottery television campaign has us very interested. But, not for the sick reasons dancing around in your head right now. No. We like this campaign because it's a game. And it's game, called What's the Difference, that starts on the tube and ends online. In the ads, the viewer is asked to find the six differences between two images in the ad that represent a $20 million jackpot winner and a $200 million winner. Winners of the game are entered into a drawing to win cash and prizes.

With everyone in the industry latching onto the latest and greatest ad babble term of the day, engagement, it's nice to see something real come out of board room blather. We're giving props to Colle+McVoy on this one. See the ads here, here and here.

by Steve Hall    Feb-14-07    
Topic: Campaigns, Games, Good, Online, Television



Chunky Pam Rejects Diamonds for Doritos

chunky_pam_vday.jpg

We all sort of wondered what happened to would-be rap star Chunky Pam, and as if to satisfy our wildest dreams she mysteriously reappears just in time for the heart-shaped holiday.

In a new MTV-produced video celebrating the merits of griddles and grills, Pam says she wants to be pampered in a way only a blinged-out pizza epicure can. Our favourite line involves Swedish fish and Swedish massage.

Unlike other sultry blondes who slinked into skinnier skins, Pam embraces decadent consumption wholeheartedly and makes it her forte. What talent. What art. What size. If only everyone were so easy to please on the 14th of February.

by Angela Natividad    Feb-14-07    
Topic: Online, Spoofs, Television, Video



Embarq Brings Us to 2525 with Big 2-Decade Detour

2525.jpg

This skin-crawling ad for Embarq so thoroughly grated the nerves on Bill that it gave us an uncourted sense of schadenfreude. In general, something about the ad embarrasses us in the same way your immortalization in the yearbook embarrasses you.

It merits adding that Embarq, who consider themselves trailblazers in the direction of common sense, will probably make good on a spot this annoying. It sort of clings, like toilet paper or static.

We're thankful that the song hasn't lodged itself in our heads yet but that's mainly because we're afraid of watching the spot a second time. We might catch '80's hair. And nobody wants that.

by Angela Natividad    Feb-13-07    
Topic: Bad, Online, Radio, Television



French Kids Rain 400 Blows Down on Abused Moms

french_violence.jpg

Responding to this British domestic violence campaign, Alt-Buzz decided to show us how the French do it.

Released by Young and Rubicam for La Federation Nationale Solidarite Femmes a few months ago, this ad demonstrates that when you beat your spouse, you teach violence to your children. The ending came as a surprise even to us. We've kicked cans, other peoples' glasses and the occasional pigeon but we've never kicked our moms.

by Angela Natividad    Feb- 9-07    
Topic: Commercials, Good, Television, Video



Mac Takes Bite Out of Vista in New Mac vs. PC Ad

vista_macvspc.jpg

Shortly after a Bill Gates interview in which he discusses Vista and finally blows his top about Apple, Apple releases its latest Mac vs. PC ad. Looks like they're getting meaner: this one features a Secret-Service-looking guy standing behind the humanized Mac and PC. Every time they say something he asks, "Cancel or allow?"

The ad pokes fun at Vista's hyper-anal new security features, which, if this ad is any authority, may hamper the user experience rather than improve it.

We don't know about you but we're pretty sick of the Mac vs. PC campaign, particularly now that they're getting damn snarky. Really, how old are we, five?

by Angela Natividad    Feb- 6-07    
Topic: Campaigns, Commercials, Television



Family Explodes Into Tears Over Spilled Milk

via_sob.jpg

Some spilled milk is worth crying over. This weird little ad from Hood Simply Smart starts out normal enough and ends in tears.

Hood is typically known for squeaky-clean happy-family ads so we're guessing some sadist in the ad department finally got his way. We're happy about it. The spot is quirky, plus we like seeing people cry.

by Angela Natividad    Feb- 6-07    
Topic: Brands, Good, Television



Super Bowl Second Most Watched, Campaign Hijacked by Porn Company

- Cynopsis Reports, "CBS Sports had a super night Sunday with Super Bowl XLI averaging a fast national household rating/share of 42.6/64 from 627p-1004p. The 9-930p time period earned the highest rating/share of 45.0/65. Super Bowl XLI was the second most-watched Super Bowl ever, averaging 93.15 million viewers. Sunday's NFL championship telecast also ranks third overall as the most watched program in television history after the series finale of M*A*S*H and Super Bowl 30."

- MediaPost reports, "A total of 58% of Super Bowl advertisers, some of whom paid as much as $2.6 million for a 30-second spot, also purchased pay-per-click search ads on their brand names--up from 42% last year, according to Reprise."

- Adland has the story on a Swedish teaser poster campaign that was hijacked by a porn company who took all the glory for it leaving the originator of the advertising, SJ Train, up the creek.

by Steve Hall    Feb- 6-07    
Topic: Online, Outdoor, Research, Super Bowl 2007, Television



The O.C. Should Cancel Its Cancellation

oc_ryan_taylor.jpg

There's nothing like the reality and freedom of series cancellation to get the creative juices flowing. For sure, FOX's The O.C. was heading for shit and deserved to be canceled but in the past few weeks the show has gone through a dynamic rejuvenation worthy of re-instatement. The show has been turned on its head with Ryan's transformation from brooding, tough guy loner to active participant in the human race, Taylor's morph from cartoonish high school caricature to smart girl with feelings, Seth and Summer's maturing relationship, Julie Cooper's shift from vapid bitch to love struck nice girl (even if she doesn't really love the Bull oops...Bullet...or stay with him...shouldn't write while drinking a martini), Kaitlin Cooper's change from stuck up, ego-centric mean girl to supportive daughter and Sandy and Kirsten Cohen's transition from perfect couple to even more perfect couple.

FOX, you ought to reconsider your cancellation. Or, at least threaten all shows with cancellation in order to achieve improved creativity. And yes, we admit we watch the show.

by Steve Hall    Feb- 1-07    
Topic: Opinion, Television



Handmade Phaeton Promoted with Hamburg Handiwork

vw_hands.jpg

Isn't it beautiful what hands can do? That's the question VW asks at the end of this Phaeton ad by Grabarz & Partner Werbeagentur out of Hamburg. With a playful instrumental and impressive handplay, Volkswagen draws attention to the potential of hands to do more than grope, play games and spread the flu. This is meant to showcase the notion that the Phaeton is as elaborately handmade, though we're hard-pressed to imagine a set of European craftsmen sitting around adding final details to a VW.

We agree with Motionographer that it's probably not the most effective ad. It's a long, patient watch and these are not prized audience characteristics. But we like the thought, talent and attention to detail that went into putting it together. If ads are the art that will speak in years to come for society today, we'd rather it be Volkswagen's elegant handplay than, well, this.

by Angela Natividad    Feb- 1-07    
Topic: Best, Online, Television



Fergie Joins Celeb-Filled Candie's Campaign

fergie_candies.jpg

Candies's love celebrities. From Hilary Duff to Jenny McCarthy to Kelly Clarkson to Ashlee Simpson Destiny's Child to the Dixie Chicks, it's all celeb, all the time. Now the fashion brand is hooking up with musical artist Fergie (Stacy Ann Ferguson) for its spring 2007 campaign which kicks off with a spot during the February ll broadcast of the Grammy's. Print ads will appear in Teen Vogue among others.

by Steve Hall    Feb- 1-07    
Topic: Campaigns, Celebrity, Magazine, Television








Stanton Optical


Featured FREE Resource: