AdFreak takes vocal issue with this spot for Oven Pride, which got the clear in the UK after riotous accusations that it was sexist.* (Okay, maybe "riotous" is overstating.)
The ad's not sexist, our buddy blog says; it's just idiotic. And yeah, we're inclined to agree. Even taking into account that British humour is different from the American variety, everything from the man's chimpanzee behaviour to the narrator's forced "mm-hm-hm!" at the end gives us the ad-willies.
It's just a low-budget piece, screenwritten, no doubt, by housewives that produce skits for the local Pentecost. Speaking of housewives, know what yours needs? A shiny new set of Madison Avenue cookware.
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Former NSYNC member Justin Timberlake's successful, and ongoing, penetration of Spoofsville has deceived Kirshenbaum Bond + Partners into thinking corny riffs off the boy band days are still OK.
They're not. But maybe we're just biased: it doesn't matter whether a Wendy's ad is good; its merits are utterly tainted by that inane "It's waaaay better than fast food" tagline.
You, little dish-fitter. You bring us ... Pets Do the Funniest Things. In HD!"
We love the sobering Braveheart feel of "Bowtime," in which downtrodden blue collar men are reminded of their crucial contributions to Life as We Know It -- and the reward that follows once they've rolled their daily millstone uphill.
So Geico's been running this quirky campaign featuring a character called Kash, a (literally) glaring pile of money that represents the approximately $500 you could be saving as one of its clients.
In March, Geico partnered with the Numa Numa guy to generate buzz for a spin on the Kash tale: moving forward, the staring wad of benjamins comes with its own theme song, Somebody's Watchin' Me.
The spots, which appear below, are simple enough: ordinary people grow discomfited by the sensation they're being stared at, then they see Kash and the music drops. It flirts with the sinister but never quite gets there; this is feel-good stuff, just meant to reinforce Geico's mantra, "save money (it's easy!)" with attentively tame but left-of-center humour.
Dressed like a refugee from the Slytherin arm of Hogwarts, ex-French soccer captain Zinedine Zidane pursues the truth about Barcelona player Lionel Messi, who "runs like sparks fly, like flint on stone."
Zidane melodramatically narrates the tale while brandishing a lighter, which he eventually passes to another shadow-shrouded man -- his Jedi master? -- after failing, albeit in his first attempt, to verify whether the "legend" is true: that Messi's talents are the result of a nasty childhood accident involving dislodged telephone pole wire and electrical shock.
(*shakes head, bemused*)
When Shirley Temple was around four years old, she participated in this series of shorts called "Baby Burlesques." In one, she poses as a bar maid while scrappy boys dressed like seedy men court her with progressively larger lollipops.
That's pretty much the idea behind "Maracas," a festive Axe/Lynx ad that seizes upon one of the more prominent songs from the Beetlejuice soundtrack as ambiance for hot afternoon maracas-shaking. In this case though, everyone's safely over the age of 18.
The lesson to learn: he who wields the biggest maracas, whatever his other merits, always gets the girl. And Axe will give you mighty fucking huge ones.
God, what a spot. For client Benadryl, JWT/London mashes up footage of nature violently spewing out pollen, seeds and whatnot to the equally-violent sounds of modern warfare.
And as my nostrils clogged and my single pinkish eye watered in sympathy, I realized that's exactly what this is: War.
You knew it would come to this, right? Those ever more prominent bugs and screen crawls that assault you during your favorite programming are now on their way to becoming full blown, in-program commercials tied to the action and content you are viewing. Or at least that's what Optalgin painkillers hopes.
During a live broadcast of the championship League Final in Tel Aviv, every time there was an injured player, the ad, created by Shalmor Avnon Amichay/Y&R Interactive, would appear.
Check it out here.
Has your head exploded yet? But wait. This might not be so bad. If programming never broke and these ads appeared once in a while, how bad would that be? Thoughts?
Heineken follows up its ultra-popular walk-in fridge spot with "Walking Fridge."
The end result is much the same -- frosty rows of Heineken nestled in ice, swathes of men screaming like little girls -- but the premise slightly different: instead of getting a walk-in fridge, one brand-new homeowner gets a miniature fridge that brings beverages to him on little mechanical legs.
It's like Wall-E for the hopped-out blue collar set. Agency: TBWA\Neboko with production company CZAR.NL.