Milk Saves Princesses from Bitchiness and Spinsterhood
Who needs Disney when you've got the California Milk Processor Board? Watch with conviction renewed how two princes-to-be win royal mates.
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Sainsbury's: The Roots of Everything You Think is Trendy Sainsbury's takes responsibility for every awesome thing that's ever happened to us in its latest ad, "140," a tribute to how long it's been around. An example of its modest achievements include:
Among others. Don't get us wrong, though. That piano melody and the overall Hovis-y vibe? Very charming. By Abbott Mead Vickers BBDO. Sainsbury's '140 ad' by Abbott Mead Vickers BBDO Nicole Kidman Plays the Schweppes Coquette Nicole Kidman revisits her Moulin Rouge days in a Schweppes ad where both innocence (personified by a smiling Indian girl) and sexuality (personified by a beguiled house-hubby) vie for her attention. Ultimately, the fizzy water wins. Whatever, man. The piece fell into our laps via @tamega, and marks an odd departure from Schweppes' previous focus points: sophisticated cowboys and gluttons for Commander Whitehead.
by Angela Natividad
May- 8-09
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Topic: Brands, Campaigns, Celebrity, Commercials, Strange, Television H&M's Matthew Williamson Whets Appetites for Change Diggin' this surreal and totally retro spot for Matthew Williamson's H&M line, which Jeremy Dante was kind enough to throw into our periphery. It's mod, loungey and aesthetic. Focus on the clothes while your eyes feast on imagery that feeds off '80s decadence (the supermodel heyday), the nouvelle vague, The Shining (--unsettling triplets!), and possibly Puppet Master. (Seriously. That little puppet woman was creepy creepy.) What's neat is that the ad traverses the tightrope of kitsch without falling over. There's this ridic Prince-meets-Thriller moment where Williamson rises out of the earth, like a self-righteous vampire king, and wins the fawning attention of all the defecting change-seeking femmes. (Compelling. Is it possible Williamson's a Russian military vet?) The ambient music, We Need a Change, was composed exclusively for the spot by Malcolm Pardon and Fredrik Rinman with lyricist Johan Renck.
by Angela Natividad
May- 8-09
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Topic: Brands, Campaigns, Commercials, Promotions, Sponsorship, Television 'Til Our Biological Clocks Have Safely Ceased, We'll Stick to Our Own Country, Thanks. OLSON finally debuts some work since winning the Country Inns & Suites account in late 2008: "I love this Country," a tame, feebly funny campaign that'll appeal to wilting Lifetime TV lovers. 'Kingons' Invade Planet for BK Swag Cups ... and Nipples. Just in time to ride the hype, Crispin Porter + Bogusky launch this geektastic Burger King spot* with a Star Trek spin.
by Angela Natividad
May- 7-09
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Topic: Brands, Commercials, Promotions, Television, Trends and Culture 'Tunnel' Bestows Just Desserts on Unsuspecting Drivers If you walk away with just one lesson from "Tunnel," it ought to be that there's no major difference between a gold-digger and a crateful of chickens. Also, watch for malevolent tunnels that play three-card monty with the contents of cars. This strange brew brought to you by Mother/London and production co Rattling Stick for la nouvelle Stella Artois 4 (--percent, that is). Twitter Smacks Apple, Tacos for Stoners, MyKmart - Stoned? Jack's yer man. - Sears and Kmart go "My" way. - Palm Pre to associate heavily with Facebook. - MTLB: righting fast food wrongs, one tweet at a time. - All you need to know about Twitter. Minus this crap. - No, Apple, Twitter is not for you. (There's a bird/worm/apple pun in this somewhere, but we can't seem to find it.) - Deconstructing the psychological logic behind sex and controversy in advertising. Because you need someone to do that for you. < / s >
by Angela Natividad
May- 7-09
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Topic: Brands, Campaigns, Commercials, Online, Opinion, Social, Television Support Your Vet. No, Not the One Who Spays Pets. The Ad Council just released a slew of Saatchi & Saatchi-created PSAs that encourage families to engage in conversation with veterans of Iraq and Afghanistan. We like the approach; it's neither pushy nor garishly patriotic. It's gentle. See "Signs," our favourite; more at supportyourvet.org. The Now Network: Like a Wedding Planner in Your Pocket! In "Wedding," Goodby Silverstein & Partners explore what it'd be like if film crews ran the world. Gotta say, crucial moments in your life -- like your wedding, par instance -- would run a lot more smoothly. 'Specially if Hub-to-Be gets the cold feet. "Need the stunt groom -- now!" All this is to say that Sprint Nextel's Now Network can organize your life in such a way that you will feel like a film crew's behind the scenes, keeping the perilous course between your professional and private lives neat and tidy. Weather machine probably costs extra though. ("No rain, no rainbows." Lawl.)
by Angela Natividad
May- 5-09
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Topic: Brands, Campaigns, Commercials, Mobile/Wireless, Television 
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Source: Viral Video Chart
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