So Geico's been running this quirky campaign featuring a character called Kash, a (literally) glaring pile of money that represents the approximately $500 you could be saving as one of its clients.
In March, Geico partnered with the Numa Numa guy to generate buzz for a spin on the Kash tale: moving forward, the staring wad of benjamins comes with its own theme song, Somebody's Watchin' Me.
The spots, which appear below, are simple enough: ordinary people grow discomfited by the sensation they're being stared at, then they see Kash and the music drops. It flirts with the sinister but never quite gets there; this is feel-good stuff, just meant to reinforce Geico's mantra, "save money (it's easy!)" with attentively tame but left-of-center humour.
Dressed like a refugee from the Slytherin arm of Hogwarts, ex-French soccer captain Zinedine Zidane pursues the truth about Barcelona player Lionel Messi, who "runs like sparks fly, like flint on stone."
Zidane melodramatically narrates the tale while brandishing a lighter, which he eventually passes to another shadow-shrouded man -- his Jedi master? -- after failing, albeit in his first attempt, to verify whether the "legend" is true: that Messi's talents are the result of a nasty childhood accident involving dislodged telephone pole wire and electrical shock.
(*shakes head, bemused*)
When Shirley Temple was around four years old, she participated in this series of shorts called "Baby Burlesques." In one, she poses as a bar maid while scrappy boys dressed like seedy men court her with progressively larger lollipops.
That's pretty much the idea behind "Maracas," a festive Axe/Lynx ad that seizes upon one of the more prominent songs from the Beetlejuice soundtrack as ambiance for hot afternoon maracas-shaking. In this case though, everyone's safely over the age of 18.
The lesson to learn: he who wields the biggest maracas, whatever his other merits, always gets the girl. And Axe will give you mighty fucking huge ones.
God, what a spot. For client Benadryl, JWT/London mashes up footage of nature violently spewing out pollen, seeds and whatnot to the equally-violent sounds of modern warfare.
And as my nostrils clogged and my single pinkish eye watered in sympathy, I realized that's exactly what this is: War.
You knew it would come to this, right? Those ever more prominent bugs and screen crawls that assault you during your favorite programming are now on their way to becoming full blown, in-program commercials tied to the action and content you are viewing. Or at least that's what Optalgin painkillers hopes.
During a live broadcast of the championship League Final in Tel Aviv, every time there was an injured player, the ad, created by Shalmor Avnon Amichay/Y&R Interactive, would appear.
Check it out here.
Has your head exploded yet? But wait. This might not be so bad. If programming never broke and these ads appeared once in a while, how bad would that be? Thoughts?
Heineken follows up its ultra-popular walk-in fridge spot with "Walking Fridge."
The end result is much the same -- frosty rows of Heineken nestled in ice, swathes of men screaming like little girls -- but the premise slightly different: instead of getting a walk-in fridge, one brand-new homeowner gets a miniature fridge that brings beverages to him on little mechanical legs.
It's like Wall-E for the hopped-out blue collar set. Agency: TBWA\Neboko with production company CZAR.NL.
Jack in the Box's mini sirloin burgers ad has compelled at least two of our local friends to actually try the wee bready buggers. Every time it hits the TV, somebody within proximity has a cuteness explosion and shrieks something to the effect of "The COWS are MINI! Because the BURGERS are MINI!", their pupils all dilated and whatnot.
It's weird. But we conveyed a similar reaction when we watched South Park's "Fun with Veal."
Troy-Bilt hikes its ad budget up 50% from 2008 to $1.8 million, springing for a folksy little tune called "Shinin' Down", which can be heard in its ads or on hold with its tech team. Download it for free at troybilt.com.
The ad itself is a modern nod to a young and trendy generation of gardeners, which I guess downloads MP3s in addition to steering tractors with a grin. It will appear nationwide across popular networks, including HGTV and DIY. This is Troy-Bilt's first TV push in five years.
Feels authentic. Don't you just wanna race outside and fertilize something? (*checks pocketwatch*) Still plenty of time left in the day to indulge that inclination.
Work by Marcus Thomas/Cleveland.
Wouldn't you be bummed if all those contacts melted, their ability to bring waxy bright colour to your life lost to you forever?
Of course you would. That's why you should download My Contacts Backup, a US Cellular offering, for free.
Such is the logic of "Crayon" -- simple and pretty, if a little counterintuitive. Work by Publicis & Hal Riney/SF for US Cellular. Production by Biscuit; post-production by Arsenal FX.
Cree taps into the desolation that comes with spending most of your life under office light, which has a special way of making everything look aggressively bland: an atmosphere that first suppresses you before driving you to violent insanity.
To a melancholy melody, casualties of cogdom are depicted in a languishing state, broken by words whose candidness, whose charm, coincide perfectly with an uplifting chorus: "There's so much beauty in the world. Just not in your office."