The Crime Isn't in Napping, It's in Napping Indiscreetly

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BreatheRight keeps you snoozing soundly without leaving the auditory evidence in your wake, promises CBGrey/Paris in "Theatre."

In the piece, a man snoozes quietly in a packed audience. Meanwhile, onstage, some melodramatic Vagina Monologues-meets-beat-poet stuff folds brains into various shapes of comatose.

Nice that Napping Ned is considerate, but that's gotta be one hell of an expensive siesta.

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by Angela Natividad    Jun- 5-09    
Topic: Brands, Commercials, Television



Audi Q5 Goes Anywhere Your Bicycle Can. Well, Not Really.

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Here's a cute little Audi Q5 spot called "Bicycle." It's shot from the perspective of a bike-rider exploring the city on a beautiful day; later, you discover it's not the bike doing the work but a teeny little Audi, upon whose roof the bike is resting.

"Agility that conquers the city," the tagline reads.

Trendy and chic material brought to us by Ogilvy & Mather/Tokyo. Guess it would be too much to ask for the car to do wheelies, or leap off little wooden ramps resting on barrels, but it's cool that it goes down public stairs and invades pedestrian walkways and whatnot.

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by Angela Natividad    Jun- 5-09    
Topic: Brands, Campaigns, Commercials, Television



Because Why Get All Huffy About Oven Cleaner?

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AdFreak takes vocal issue with this spot for Oven Pride, which got the clear in the UK after riotous accusations that it was sexist.* (Okay, maybe "riotous" is overstating.)

The ad's not sexist, our buddy blog says; it's just idiotic. And yeah, we're inclined to agree. Even taking into account that British humour is different from the American variety, everything from the man's chimpanzee behaviour to the narrator's forced "mm-hm-hm!" at the end gives us the ad-willies.

It's just a low-budget piece, screenwritten, no doubt, by housewives that produce skits for the local Pentecost. Speaking of housewives, know what yours needs? A shiny new set of Madison Avenue cookware.

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by Angela Natividad    Jun- 3-09    
Topic: Commercials, Opinion, Television, Trends and Culture



Three Wolf Moon Madness, Tinseltown Jailbait, YouTube XL

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- Why you should buy the shirt at left. (No, it's not a Greenpeace thing.)

- Tetris' 25th.

- Keg party on Twitter. May be a mite warm, though.

- What tacky-ass Kiss needs to do is show women trying to type with those acrylic French manis. Not so sexy when your E's and I's keep turning into 8's and 3's, are they?

- 10 examples of how crowdsourcing is (possibly) changing the world.

- Tinseltown jailbait.

- Very Funny Ads is a glowing testament to the following truth: it's not that people don't like ads, it's that they don't like shitty ads. Embrace it.

- This is kinda saucy: YouTube XL makes your favourite amateur vids deliciously watchable over big TV screens. (V-v-via.)

by Angela Natividad    Jun- 3-09    
Topic: Brands, Campaigns, Online, Television, Trends and Culture



Wendy's Posse Seeks Partners in Frosty-Getting

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Former NSYNC member Justin Timberlake's successful, and ongoing, penetration of Spoofsville has deceived Kirshenbaum Bond + Partners into thinking corny riffs off the boy band days are still OK.

They're not. But maybe we're just biased: it doesn't matter whether a Wendy's ad is good; its merits are utterly tainted by that inane "It's waaaay better than fast food" tagline.

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by Angela Natividad    Jun- 2-09    
Topic: Bad, Brands, Campaigns, Commercials, Television



Your 9 to 5 is Noble. And After, There Will Be Beer!

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You, little dish-fitter. You bring us ... Pets Do the Funniest Things. In HD!"

We love the sobering Braveheart feel of "Bowtime," in which downtrodden blue collar men are reminded of their crucial contributions to Life as We Know It -- and the reward that follows once they've rolled their daily millstone uphill.

Strongbow Beer.

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by Angela Natividad    Jun- 1-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Music-Enhanced Kash Reminds Us 'It's Easy!' to Save with Geico

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So Geico's been running this quirky campaign featuring a character called Kash, a (literally) glaring pile of money that represents the approximately $500 you could be saving as one of its clients.

In March, Geico partnered with the Numa Numa guy to generate buzz for a spin on the Kash tale: moving forward, the staring wad of benjamins comes with its own theme song, Somebody's Watchin' Me.

The spots, which appear below, are simple enough: ordinary people grow discomfited by the sensation they're being stared at, then they see Kash and the music drops. It flirts with the sinister but never quite gets there; this is feel-good stuff, just meant to reinforce Geico's mantra, "save money (it's easy!)" with attentively tame but left-of-center humour.

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by Angela Natividad    May-29-09    
Topic: Brands, Campaigns, Commercials, Television



Cloak-Clad Zidane Stalks the Barcelona Spark

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Dressed like a refugee from the Slytherin arm of Hogwarts, ex-French soccer captain Zinedine Zidane pursues the truth about Barcelona player Lionel Messi, who "runs like sparks fly, like flint on stone."

Zidane melodramatically narrates the tale while brandishing a lighter, which he eventually passes to another shadow-shrouded man -- his Jedi master? -- after failing, albeit in his first attempt, to verify whether the "legend" is true: that Messi's talents are the result of a nasty childhood accident involving dislodged telephone pole wire and electrical shock.

(*shakes head, bemused*)

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by Angela Natividad    May-29-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Axe/Lynx Make Your Maracas Massive.

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When Shirley Temple was around four years old, she participated in this series of shorts called "Baby Burlesques." In one, she poses as a bar maid while scrappy boys dressed like seedy men court her with progressively larger lollipops.

That's pretty much the idea behind "Maracas," a festive Axe/Lynx ad that seizes upon one of the more prominent songs from the Beetlejuice soundtrack as ambiance for hot afternoon maracas-shaking. In this case though, everyone's safely over the age of 18.

The lesson to learn: he who wields the biggest maracas, whatever his other merits, always gets the girl. And Axe will give you mighty fucking huge ones.

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by Angela Natividad    May-28-09    
Topic: Brands, Commercials, Good, Television



Benadryl Zeroes in on Malevolent Pollen-Producers

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God, what a spot. For client Benadryl, JWT/London mashes up footage of nature violently spewing out pollen, seeds and whatnot to the equally-violent sounds of modern warfare.

And as my nostrils clogged and my single pinkish eye watered in sympathy, I realized that's exactly what this is: War.

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by Angela Natividad    May-28-09    
Topic: Brands, Campaigns, Television










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