Marketers Keep Flailing Over Pigskin Price Tag, Bill Green Offers SOS

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Running on the momentum of his :30 Super Bowl Showstopper Guarantee, Bill at Make the Logo Bigger asks the question we all wonder as we write out the checks, but don't want to ask for fear of looking uncool:

With the hype around the Super Bowl, are the (very expensive) ads worth it to marketers? Find out at the Reuters panel on Wednesday the 24th at 11 AM, The Reuters Building, 3 Times Square.

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Big Shocker: Even Citizen Marketers Get a Little Lazy

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Chevy's running Super Bowl College Ad contest draws to a close as February creeps closer. And this teaser for the reality webisode series that started Monday is the sugar they've got to show for it.

By gad, the Chevy Aveo is textured, spacious and roomy? Good use of $5 words. And we love how the ad devolves into a beer-keg yell. These guys are geniuses. Really.

by Angela Natividad    Jan-24-07    
Topic: Bad, Games, Online, Super Bowl 2007, Television



Nightmare Clients Offer to Bare Breasts As Creative Inspiration

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BLM Flint Creative Director Guy Blaskey took on the Apprentice/Donnie Deutsch role in the UK's Wag Boutique, an ITV1 reality series that pits two teams of UK football player's wives and girlfriends against each other in a clothing shop competition. Each of the teams hired BLM Flint to create their identity and promotional campaigns and Blaske found himself in the middle of a nightmare.

At first, the nightmare wasn't so bad with soccer wife and Page Three model Nicola T offering to bare her breasts for creative inspiration and soccer wife Krystelle Sidwell giving him the full on flirting treatment. Unfortunately, the fun devolved into the usual idiocy with the two teams taking on the role of nightmare clients.

Blaskey said of the experience, "I was initially surprised how switched on, determined and knowledgeable the girls were, but it soon descended into farce. The Bows team were the perfect clients, apart from Nicola wanting to show me her breast. But working with the 'Better Half' team was a living hell, they were worse than the worst clients."

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by Steve Hall    Jan-23-07    
Topic: Agencies, Racy, Television



Rosie Dances with Tissue Boxes for Kimberly-Clark Sweepstakes

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We stood behind Rosie after that Donald Trump nonsense. We like that she stuck by what she said even when the Trumpster threatened to fling a lawsuit in her direction on one of his ninja-star toupees. But this makes us feel funky about her.

Kimberly-Clark hits The View to push their room makeover sweepstakes. Rosie gets exhaustively excited and right when we think she can't look more insane she does a Broadway number complete with dancing K-C products. And that's not something we could have made up even if we tried really, really hard.

Rosie, we hate to be the ones to tell you, but you're not funny anymore. We can't remember whether you ever really were. You're a bit cartoony. And not in a neat Jim Carey way. You're more like, well, that Roger Rabbit villain who tried to kill the other cartoons with Dip.

He gave us the horrors. And these days, you do too.

by Angela Natividad    Jan-22-07    
Topic: Brands, Celebrity, Games, Online, Strange, Television



CBS Says GoDaddy Can't 'Do' It's Mother

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Now this is odd. A GoDaddy spot without Candice Michelle or Danica Patrick or fake big breasts has been "banned" by CBS as a possible Super Bowl commercial for the master of domains. The spot, called I Own You, has two guys in office cubicles with one demonstrating the ease of GoDaddy domain registration by taking all the domains his cube mate might want. Things get humorous when the subject turns to the second guys mother. Don't miss the witty (more witty with another "s") last name of the second guy too. We like the effort but can understand why a network might have a problem with his.

According to GoDaddy, which will buy three spots in the game, one will feature either or both Candice Michelle and new GoDaddy girl Danica Patrick. As long as the network approves it that is. We're thinking the non-Candice/Danica spots might actually turn out to be the better ones.

by Steve Hall    Jan-19-07    
Topic: Commercials, Good, Super Bowl 2007, Television



Super Bowl Sales Slow, Super Bowl History Collected

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- CBS still has 25 percent of its Super Bolw inventory to sell. Hmm. Couuld that be that they just can't stop increasing the amount of inventory they'd like to sell?

- Dropping facts such as 11 hours, 221 advertisers, 1,400 spots and $1.72 billion spent, eMarketer has organized some hard facts and figures about the past 20 years of Super Bowl advertising.

- AdFreak highlights the very intriguing waterfall technology Jeep uses for its booths when it travels to automotive trade shows. Cool stuff.

by Steve Hall    Jan-19-07    
Topic: Super Bowl 2007, Television



Make the Logo Bigger Promises Super Bowl Showstopper

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Bill Green at Make the Logo Bigger is pitching would be advertisers who are understandably gunshy about the $2.6 million price tag on Super Bowl spots this year.

For zip-zero - yes, nothing - he'll throw together an ad idea that will make it through the censors and live longer in memory than the Burt Reynolds bear ad. Really.

So get ahold of him. You can e-mail Bill here.

by Angela Natividad    Jan-17-07    
Topic: Good, Online, Super Bowl 2007, Television



Beatles Actually Proponents of Savvy Spending According to Target

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In their usual mod, somewhat Stepford style, Target takes the Beatles' "Hello, Goodbye" and makes one critical improvement, which they flash intermittently throughout the ad.

We'll grant it that John Lennon maybe had spelling issues but whether he meant "goodbuy" is not for us to say. Sir McCartney's staying mum. Guess we'll never know.

This is way better than turning Audrey Hepburn into the posthumous spokesgirl for Gap, yeah? If only the dead could protest on their own. Actually Orville Redenbacher might just be able to.

by Angela Natividad    Jan-17-07    
Topic: Bad, Celebrity, Commercials, Online, Television



Crispin Plays at Necromancy for Popcorn King

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We don't know what to say about this creepy iPod-wielding Orville Redenbacher resurrection except that we're horrified, and popcorn won't console us. To add insult to injury, it's also badly taped and executed in a manner most shitty.

Turning a childhood icon into a twitchy zombie is the air fluffed foodstuff of nightmares.

Thank Crispin for this work when you're done being paralyzed by fear.

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by Angela Natividad    Jan-17-07    
Topic: Agencies, Strange, Television, Worst



Neurotic Geico Caveman Gets All OC On Our Asses

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Make the Logo Bigger shimmies us over to the latest Geico installment involving their star neurotic having the usual no-fun-at-all at a caveman schmooze fest.

The spot's a bit smug for our taste but we love those douchey Park Avenue twangs.

by Angela Natividad    Jan-16-07    
Topic: Brands, Commercials, Online, Television










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