The teeny new iPod Shuffle stars in this ad where iPod Shuffle users actually shuffle as they unwrap, unzip, put on or yank off various articles of clothing. The ad is by Brand New School and features a song called "Who's Gonna Sing?" by the Prototypes, which we rather like.
In general we find the Shuffle ad unimpressive as HP already did similar work with digital cameras, then improved on the idea with their Pavillion campaign. However, we're fully confident that for consistency and whatnot the ad will hold its own just fine. - Contributed by Angela Natvidad
Here's a weird ad in which Japanese businessmen travel around what looks like the MidWest to share Nintendo Wii with families, transients and college students. "Wii ... would like to play," one says with an impish smile that's almost a twitch.
The pair bow low and suddenly people's lives are changed - white control in hand they're bowling, running, jumping, even lassoing - essentially everything they could do anyway if only they'd pick their asses up off the couch and leave the house for a few hours.
But no. They'll probably all get Wii'd instead. Oh, haha. We made a funny. Get it? Wii'd? You get it, right? There's a promising commercial in there somewhere. - Contributed by Angela Natividad
A cable company pitch is a cable company pitch is a cable company pitch. But in Geico's signature style, Comcast is throwing out a little off-colour, slightly befuddling humour to add some shuffle to the deck.
The bowling mermen serve as good representatives of what we're seeing from Comcast lately. And if Youtube is any indication, people think it's awesome. So here's to thinking outside the box and into someone else's playbook. - Contributed by Angela Natividad
Dinnerware companies are known for neither sex appeal nor wit, but Corelle shoots for both and gets at least the latter with an ad in which some models march down a runway holding plates unimpressively when suddenly the first model slips and falls. This is because Corelle has greased the runway to demonstrate that even if a model's ass breaks, their plates (which remain pretty ugly) will not.
You can take a look at the video here. We would have Youtube'd it but as you probably well know Youtube doesn't have jack since the copyright chill effect. - Contributed by Angela Natividad
Portland-Based Bent Image Lab gets innovative and uses a human face to sex up a stop motion character who goes from sweetheart to siren in this 60-second ad for Lux Provocateur soap and agency Santo Argentina (Spanish version here). Executive Producer Ray Di Carlo explains, "It was just a really good way to solve a problem I see in some stop motion puppets --a lack of soul."
Technical breakthroughs aside, the content is a far cry from Wallace and Grommett. After a forest bath with some black Lux soap the id-operative heroine makes the antlers of deer grow in addition to turning up mustaches on her former village brothers. And what in hell is going on with the whip-wielding gnome-looking thing? - Contributed by Angela Natividad
This November 27 and 29 Fox airs the OJ-sponsored special, OJ Simpson: If I Did It, Here's How It Happened. We'll tune in for the same reason you'd stop in traffic to watch a grotesque accident or drug bust - how can you not?
In two hours OJ gets to let his imagination run wild with Judith Regan (who's in charge of his book deal) over how he would have done Nicole and Ron in if - that is, if - he actually committed the murders we all know and believe our smiling football hero didn't commit.
"This is [...] the definitive last chapter in the Trial of the Century," says Mike Darnell, who's Fox's executive VP of alternative programming. Alternative. Yeah, that's a handy label.
Steve puts it most aptly: "Nothing like admitting guilt without admitting while admitting you're not admitting what you already did!" And if you can follow that sentence, maybe you should have been in court trying to piece Cochran out. - Contributed by Angela Natividad
Who says hip hop lovers don't like country, love Elvis and listen to Discovery radio? Not Sirius radio in it's new campaign which offers up it's service as something for "whatever you're into." Not a bad approach. After all, we all have closeted likes and dislikes that we don't share with others and only experience in the privacy of our car while driving to work or at home when no one else is there. Not that we have any odd likings. We're just saying. The campaign was created by Vancouver's Rethink and produced by Reginald Pike.
Here's a heart warming and well crafted campaign for Canada's Salvation Army that asks us to open up our eyes and notice those who are in need of our help. Called "Invisible," the campaign includes print and TV and illustrates who it's way too easy for us to let those in need slip into the background and be ignored. The campiagn was created by Toronto-based ACLC. Nice work.
Yeah, what a shocker.
Some suspect this demographic skew may be partly because attending a live taping means getting dressed up - not, like, $200 jeans and flip-flops dressed up but, like, sequins and silk shirts dressed up. But hey, any show that can get 200 grandmothers and Ron Jeremy in the same room has got to be doing something right. - Contributed by Angela Natividad
Brentter points us to an ad for Volkswagen's Touran. A theme park-style ride simulates the journey from bachelorhood to fatherhood with sinister wax or clay dolls. The trip ends in a pretty place with birds chirping and a Touran which is supposed to make you feel better about the whole transition. We're not sure that's how it works, in part because the Touran doesn't exactly look like a blast, but it's a likeable ad nonetheless.
The spot was directed by H5 of RSA/Little Minx for Agence V. - Contributed by Angela Natividad