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San Francisco Agency McCann-Erickson worked in tandem with a ton of talent, including director Garth Davis of Anonymous Content and editor Angus Wall of Rock Paper Scissors, to release a playful ad for Xbox entitled "Cops and Robbers" - a monicker as whimsical as the spot itself. A52 is responsible for making complex visual effects and physical logistics look like a carefree leap off a building.
It's a fun watch and the clapping beat will probably be stuck in our heads all day. We much prefer it to the esoteric stuff PS3's putting out. - Contributed by Angela Natividad
Here's a no-frills campaign that packs a mean punch. This series of ads for APAV gave us vertigo, then chills. The ad copy reads "As you can't feel what they feel, see what they see." Equally stark commercials are also circulating.
The campaign is for the International Day for the Elimination of Violence Against Women, which is November 25th. - Contributed by Angela Natividad
Old hat at nipping at current events that rile people up, South Park works its boat-rocking magic in an October 25th episode featuring a smiling Steve Irwin, who shows up at Satan's Halloween party with a stingray hanging out of his chest.
We're tickled by this ad for Reel Asian which plays on the stereotype about dog-eating Asians. Or is it dog-serving Asian restaurants? We can never get the two straight. You have to admit Leopold was cute enough to ... oh, forget it. - Contributed by Angela Natividad
While we're not quite sure just how different CarMax is from other used car dealers with their claims of return policies and "buy without sell" but they sure are different in that they look much more like a Wal-Mart of a Best Buy than most cheesy, flag-flying used car lots. The company has just launched a two-part Boone/Oakley-created television campaign. The first part focuses on the brand with three very un-used car-like commercials set in Rome and the Old West. A second set of commercial focuses on the unique differences between CarMax and other used car dealers. We especially like the freaked out 16 year old who pitches a fit after realizing the nw car her fathr just bought her int eh wrong color. Cue "5 day return policy" voice over. For the most part, good stuff if not a bit off the wall. (Click more for links to spots.)
This Frisky Dingo plug for Scion is so awesome, we're willing to look past the fact of the car's ugliness and appreciate their magnanimous capacity to feed their own minions to Killface. We just love that long pause that happens between the words "PPO" and death.
More Scion inclusions here and here. - Contributed by Angela Natividad
The American Legacy Foundation, fresh out of its legal battles with the tobacco industry and in partnership with Arnold Worldwide, and Crispin Porter + Bogusky, has launched a new campaign entitled Infect Truth. The campaign consists of TV spots - airing on MTV, Comedy Central, G4 Tech TV, BET and others - and print as well as a host of digital elements including "Infections" in the form of screensavers, video, desktop themes, games and stickers all filled with juicy facts such as cigarettes containing sodium hydroxide, the same ingredient found in hair removal products. An email widget also allows people to send message written in back hair.
"You Stank!" Or rather, "No Stank You!" is the rallying cry in a Washington State Health Department ant-smoking campaign that focuses on the negative social and cosmetic aspects of smoking. With lots of weird videos, interviews, TV spots, radio spots and a huge collection of downloadable, spreadable messages, the campaign is way more fun that the TRUTH campaign by far. Scare tactics ain't everything my friends. This one works.
We're not usually a fan of highly stylized commercials just for the sake of being highly stylized but this Callegari Berville Grey-created, Stardust-produced Hugo Boss Green campaign featuring Jonathan Rhys Meyers, is stylized for a reason and seems to catch our eye. Like Coke's Happiness Factory, the spot illustrates the world of beauty a cologne can create. Oh, sorry, we got caught up in all the hype there for a minute but a cologne doesn't just make you smell good. It's supposed to whisk you away to another world for a moment and make you feel special. That's what this campaign does in our opinion.
The campaign. which introduces a new fragrance, consists of :10's, :15's, :20's and :30's as well as print. You can view the :30 here ( it's 15MB so give it some time) and check out additional campaign information here.
- XM is launching a Lowe New York-created Q4 Holiday ad campaign which will include television, cable, print, DM and interactive.
- In Demand Networks is launching a $1 million campaign to promote its 24/7 Howard Stern subscription TV channel.
- And just or fun, Brooke Hogan. They really can make anyone look good on a magazine cover.
- A Bosch bush moons an old guy next door for, well, we have no idea. Probably some sort of turbocharged hedge trimmer.