Walk-In Fridge or Subservient Icebox? Heineken Pushes Both.

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Heineken follows up its ultra-popular walk-in fridge spot with "Walking Fridge."

The end result is much the same -- frosty rows of Heineken nestled in ice, swathes of men screaming like little girls -- but the premise slightly different: instead of getting a walk-in fridge, one brand-new homeowner gets a miniature fridge that brings beverages to him on little mechanical legs.

It's like Wall-E for the hopped-out blue collar set. Agency: TBWA\Neboko with production company CZAR.NL.

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by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Commercials, Television



What Is It About Mini-Meat that Causes Endorphin Attacks?

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Jack in the Box's mini sirloin burgers ad has compelled at least two of our local friends to actually try the wee bready buggers. Every time it hits the TV, somebody within proximity has a cuteness explosion and shrieks something to the effect of "The COWS are MINI! Because the BURGERS are MINI!", their pupils all dilated and whatnot.

It's weird. But we conveyed a similar reaction when we watched South Park's "Fun with Veal."

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by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Commercials, Good, Strange, Television



Troy-Bilt Reaches Out, P2P-Style, to Contemporary Gardeners

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Troy-Bilt hikes its ad budget up 50% from 2008 to $1.8 million, springing for a folksy little tune called "Shinin' Down", which can be heard in its ads or on hold with its tech team. Download it for free at troybilt.com.

The ad itself is a modern nod to a young and trendy generation of gardeners, which I guess downloads MP3s in addition to steering tractors with a grin. It will appear nationwide across popular networks, including HGTV and DIY. This is Troy-Bilt's first TV push in five years.

Feels authentic. Don't you just wanna race outside and fertilize something? (*checks pocketwatch*) Still plenty of time left in the day to indulge that inclination.

Work by Marcus Thomas/Cleveland.

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by Angela Natividad    May-26-09    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



Imagine if Everyone Saved On Your Phone Was a Crayon.

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Wouldn't you be bummed if all those contacts melted, their ability to bring waxy bright colour to your life lost to you forever?

Of course you would. That's why you should download My Contacts Backup, a US Cellular offering, for free.

Such is the logic of "Crayon" -- simple and pretty, if a little counterintuitive. Work by Publicis & Hal Riney/SF for US Cellular. Production by Biscuit; post-production by Arsenal FX.

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by Angela Natividad    May-22-09    
Topic: Brands, Commercials, Promotions, Television



Cree Lures Beautiful People Out of Fluorescent-Bathed Purgatory

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Cree taps into the desolation that comes with spending most of your life under office light, which has a special way of making everything look aggressively bland: an atmosphere that first suppresses you before driving you to violent insanity.

To a melancholy melody, casualties of cogdom are depicted in a languishing state, broken by words whose candidness, whose charm, coincide perfectly with an uplifting chorus: "There's so much beauty in the world. Just not in your office."

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by Angela Natividad    May-22-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Garnett Invites Camera Eye to His Digital Habitat

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"Kevin Garnett: All-Arounder" elevates HP's ongoing campaign, "The Computer is Personal Again," to heights of chill elegance.

In the early work, the contents of celebrities' computers were manifested between their two hands, divulging the creativity and personality that lives inside a well-worn hard drive.

This time around, Kevin Garnett casually saunters through a habitat of interests, calmly suspended in mid-air, waiting for the illuminating touch of his hand. In addition to getting a voyeuristic view of his projects, you get a sense of the eclectic pursuits that compose one person.

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by Angela Natividad    May-21-09    
Topic: Brands, Celebrity, Commercials, Good, Television



E-Ink Hoodoo Spooks Prince of Darkness

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Ozzy Osbourne appears in his third (or fourth?) Samsung spot, this time for the Alias 2.

The aforementioned handheld boasts snazzy E-Ink technology that enables the keyboard to right itself no matter which way you're holding the phone: sideways or upright. It's pretty cool actually. But Ozzy freaks, starts murmuring "Samsung voodoo," lifts up his cross and leaves.

Soon after, a scientist attempting to pursue him and explain the technology is Tased for a really, really, really long time.

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by Angela Natividad    May-21-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Ajay Bhatt is a God.

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And that's all Intel has to say about that. Oh, and as an addendum: "Our rock stars aren't like your rock stars" -- which is also the name of this campaign, which we so far think is fantastic, because we're members of the Revenge of the Nerds! techieverse.

Big thankee to Adrants reader David for this bad-boy.

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by Angela Natividad    May-20-09    
Topic: Best, Brands, Campaigns, Celebrity, Commercials, Television



Icebreakers Turn Dude into Stoner Cartoon

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ArnoldNYC partnered with Stardust Studios to develop "A State of Mouth," a bizarre :15 spot in which a friendly-enough-looking guy pops an icebreaker into his mouth and turns into some psychedelic spaghetti-headed Picasso thing.

The last frame is especially WTFtastic -- dude appears to be crying icicles.

We do not understand. It was neat watching the animation eat his face though. That's some seriously magic clown makeup.

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by Angela Natividad    May-20-09    
Topic: Brands, Campaigns, Commercials, Strange, Television



It's Another Ozzy Osbourne Ad. We're Sorry.

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Samsung enlists the head of the Osbourne household yet again to debut its Jack personal assistant handset.

In the spot, Ozzy makes almost-funny jokes about how the phone is more attuned to his needs than previous human assistants, which respectively had hearing problems (for obvious reasons) and kept odd hours (the daytime ones).

It is surprisingly not horrible. But in the event that brands race out right now with a mad hankering to book a seat on the Ozzy train, we're at pains to remind you he's got a full docket: World of Warcraft's already aboard, plus Samsung's planning still more spots.

The one-time dauphin-of-Darkness must be a helluva prince to work with.

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