"Kevin Garnett: All-Arounder" elevates HP's ongoing campaign, "The Computer is Personal Again," to heights of chill elegance.
In the early work, the contents of celebrities' computers were manifested between their two hands, divulging the creativity and personality that lives inside a well-worn hard drive.
This time around, Kevin Garnett casually saunters through a habitat of interests, calmly suspended in mid-air, waiting for the illuminating touch of his hand. In addition to getting a voyeuristic view of his projects, you get a sense of the eclectic pursuits that compose one person.
Ozzy Osbourne appears in his third (or fourth?) Samsung spot, this time for the Alias 2.
The aforementioned handheld boasts snazzy E-Ink technology that enables the keyboard to right itself no matter which way you're holding the phone: sideways or upright. It's pretty cool actually. But Ozzy freaks, starts murmuring "Samsung voodoo," lifts up his cross and leaves.
Soon after, a scientist attempting to pursue him and explain the technology is Tased for a really, really, really long time.
And that's all Intel has to say about that. Oh, and as an addendum: "Our rock stars aren't like your rock stars" -- which is also the name of this campaign, which we so far think is fantastic, because we're members of the Revenge of the Nerds! techieverse.
Big thankee to Adrants reader David for this bad-boy.
ArnoldNYC partnered with Stardust Studios to develop "A State of Mouth," a bizarre :15 spot in which a friendly-enough-looking guy pops an icebreaker into his mouth and turns into some psychedelic spaghetti-headed Picasso thing.
The last frame is especially WTFtastic -- dude appears to be crying icicles.
We do not understand. It was neat watching the animation eat his face though. That's some seriously magic clown makeup.
Samsung enlists the head of the Osbourne household yet again to debut its Jack personal assistant handset.
In the spot, Ozzy makes almost-funny jokes about how the phone is more attuned to his needs than previous human assistants, which respectively had hearing problems (for obvious reasons) and kept odd hours (the daytime ones).
It is surprisingly not horrible. But in the event that brands race out right now with a mad hankering to book a seat on the Ozzy train, we're at pains to remind you he's got a full docket: World of Warcraft's already aboard, plus Samsung's planning still more spots.
The one-time dauphin-of-Darkness must be a helluva prince to work with.
After 20 years of riding its existing array of brands, Mars introduces a new candy bar: the Fling, a skinny, "shimmering" (wait, what?) 85-calorie chocolate "finger" whose packaging is hot pink and whose creative invites you to "pleasure yourself."
Just not beyond a PG-13 rating. We just watched the first-ever ad, the first 15 seconds of which gave us that embarrassed schoolgirl flush: two pairs of legs in a dressing room, making motions and noises as if they're doing The Do.
The camera pans over the tops of the rooms, revealing the frisky couple is not a couple at all. The man is in a separate room, grunting as he struggles with clothing that's two sizes too small; and the woman, who's finished shimmying into a tiny dress, moans with quiet glee as she collapses into a seat and pleasures herself with one of Fling's, uh, fingers.
US Cellular launched a really neat program called Battery Swap. If you're on the road without a charger and your phone's dying, or your battery is just really crappy in general, visit a US Cellular store to exchange your old or uncharged battery for a new one -- at no charge.
To promote the program, Publicis & Hal Riney went diving in the generic mascot bargain bin. The result of that pursuit is a poindexterish robot character who dances and slaughters multi-generational slang
(*shakes head sadly*) How far some robots fall while others penetrate untold heights of stardom.
How best to commemorate the trendiest American icon today? With another American icon: the Chia pet.
"Your Chia Obama is a symbol of liberty. Opportunity. Prosperity. Hope."
In case you're not yet sick of Volkswagens with German accents and too many opinions, here's fresh fodder for the pile: "Carefree Maintenance," by Crispin Porter + Bogusky.
In addition to plugging a current VW model (fortified with free scheduled maintenance!), it features cameos from the classic Bug and the '63 VW bus, which sounds sort of stoned.
Whatever's clever, dude. Oh, yeah, one more thing: Heidi Klum couldn't make the shoot this time, but there's a Zoloft-enhanced man covered in motor oil, and I guess that's almost the same thing.
If the Religious Right thinks gay marriage is destroying the culture of wedlock, they're clearly not regular Bridezilla watchers, which does to marriage what My Super Sweet Sixteen did for debutante parties: make sane people extremely reluctant to have them.
The ad for Bridezilla's latest season was put together by Filter Advertising. To the soothing tune of Unforgettable, brides of all shapes and sizes throw tantrums and contort their faces into cruel shapes you couldn't even imagine exist in nature.
All for the perfect realization of that most sacred of vows.
See? This is why we should just stop taking the ceremony so seriously and all do themed weddings. That way, if everything goes horribly wrong, you'll at least have a light saber handy.