Lynx is promoting its latest online stunt called Billions of Bikini Babes which will, apparently, air in the UK at 7:25PM on ITV1 just prior to the England versus Sweden football game. The trailer promises bikinis, babe, beaches and one guy that looks like he's in bikini nirvana.
While Axe may have made fun of guys without girlfriends in a previous campaign called Get A Girlfriend, they aren't completely heartless and have followed up that campaign with Got A Girlfriend. After watching the spot, you'll realize it really is more fun to plat quarters with your girlfriend that it is with a bunch of guys.
That Sasquatch just won't die. This time, he's alive and well for a Jack Link's Beef Jerky campaign that involves four TV spots, and online site and...please tell us this is going to stop soon...a MySpace profile.
It looks like a New York agency's cultural sensibilities didn't match those of Eagle, Idaho residents. In this video, a local news reports Eagle's Mayor is threatening to cancel Eagle Fun Days this weekend, part of which is the local fire department's Rocky Mountain Oyster Fest. With the festival based on bull's testicle, the fire department thought it would be a good idea to promote the event bay asking a New York agency to help ouot. They did with some spots that might be considered humorous to some but Eagle mayor Nancy Merrill told the fire fighters to pull the spots or she'd cancel the event. The fire department complied, pulled them off the website and canceled their TV schedule. Radio ads did air but Merrill has called a meeting and is still threatening to cancel the event. While the agency told the television station they meant no harm, the station is apparently, keeping the agency's name confidential. Come on guys. Step forward. Take credit. The campaign's great. Just not for Idaho.
UPDATE: FCB did the campaign and CEO Steve Centrillo sets the record straight in the Comment section stating they are fully aware of Eagle culture since one of FCB's creative directors comes from Eagle. He also states Mayor Nancy Merrill is overstepping her bounds, advancing her personal agenda and using her position as a bully pulpit.
UPDATE II: You can see all the work here.
First there was the Raging Cow and now there's Cows for Silk. To promote Silk, a soy milk product, the company has decided to use cows in its ad campaign and to create a site/blog where cows named Frank, Connie and Amanda can babble on endlessly about why it's better to drink soy than to have their own tits (yes, that is the term farmers openly use to describe that particular piece of cow anatomy) squeezed for milk. We pity the poor marketing people/copywriters who have to write cow hottie stuff like this:
"Drinking Silk was my first step to the "wow Amanda is so fine" comments. I eat healthy because I can. I get herbal swamp mud and fragrant sea cucumber body wraps at the spa because I can. And I drink Silk because I can. I know that this is the only Amanda I get - you better believe I flaunt it."
Here's a humorous mash up of the over bearing product placement on The Apprentice and the recent crash commercial from VW.
Given that there's not usually a whole lot of eye candy at the gas station as, say, there is on the sidewalks of New York during a hot summer day, the launch of Gas Station TV, currently testing in Dallas, sounds like a really great idea. After all, for the 3-5 minutes it takes to pump your tank full of gas, there's not a whole lot to do other than watch the numbers roll on the pump or marvel at just how far over the belt line the stomach of the guy in the car next to you hangs as he waddles back from the convenient mart with yet another bag of twinkies and a 64 once bottle of sugar and chemicals.
ATTIK SF and LA have, today, launched an in-cinema and broadcast animation-fest for their client, Scion. There are three :30's in the campaign, xA Shadow, xB Swarm and tC Shark. Each was directed by ATTIK Creative Director Simon Needham with animation help from Shilo Design, Stardust Studios and Blind. It's something we wouldn't mind watching prior to a movie.
Bob Garfield hates the new BMW campaign from GSD&M which, of course, means we have to like it. Bob thinks GSD&M's use of the bureaucracy-kills-ideas concept with images of old, retro boardroom dudes portrayed as pompous fools without a good idea left in their bones reflected against BMW's refreshingly idea-centric, independent approach is really, really bad. He goes on to explain how that concept is old are tired and how it mirrors a creative process he claims had something to do with killing what could have been a good concept. All potentially true.
Contrary to popular belief in the ad industry, everyone does not live in the city. In fact, there's a lot more people living in the flyover states than on the coasts. All those people need stuff and they need a place to buy it. OK, they do have a few stores on the coasts but you get the point. Anyway, Tractor Supply Company is the place to get all your country needs and, while we think we've seen these before, Carmichael Lynch along with Bent Image Lab have created a new campaign to let people now about it. The spots are great. See one of them here. See the rest here.