First there was the Raging Cow and now there's Cows for Silk. To promote Silk, a soy milk product, the company has decided to use cows in its ad campaign and to create a site/blog where cows named Frank, Connie and Amanda can babble on endlessly about why it's better to drink soy than to have their own tits (yes, that is the term farmers openly use to describe that particular piece of cow anatomy) squeezed for milk. We pity the poor marketing people/copywriters who have to write cow hottie stuff like this:
"Drinking Silk was my first step to the "wow Amanda is so fine" comments. I eat healthy because I can. I get herbal swamp mud and fragrant sea cucumber body wraps at the spa because I can. And I drink Silk because I can. I know that this is the only Amanda I get - you better believe I flaunt it."
Here's a humorous mash up of the over bearing product placement on The Apprentice and the recent crash commercial from VW.
Given that there's not usually a whole lot of eye candy at the gas station as, say, there is on the sidewalks of New York during a hot summer day, the launch of Gas Station TV, currently testing in Dallas, sounds like a really great idea. After all, for the 3-5 minutes it takes to pump your tank full of gas, there's not a whole lot to do other than watch the numbers roll on the pump or marvel at just how far over the belt line the stomach of the guy in the car next to you hangs as he waddles back from the convenient mart with yet another bag of twinkies and a 64 once bottle of sugar and chemicals.
ATTIK SF and LA have, today, launched an in-cinema and broadcast animation-fest for their client, Scion. There are three :30's in the campaign, xA Shadow, xB Swarm and tC Shark. Each was directed by ATTIK Creative Director Simon Needham with animation help from Shilo Design, Stardust Studios and Blind. It's something we wouldn't mind watching prior to a movie.
Bob Garfield hates the new BMW campaign from GSD&M which, of course, means we have to like it. Bob thinks GSD&M's use of the bureaucracy-kills-ideas concept with images of old, retro boardroom dudes portrayed as pompous fools without a good idea left in their bones reflected against BMW's refreshingly idea-centric, independent approach is really, really bad. He goes on to explain how that concept is old are tired and how it mirrors a creative process he claims had something to do with killing what could have been a good concept. All potentially true.
Contrary to popular belief in the ad industry, everyone does not live in the city. In fact, there's a lot more people living in the flyover states than on the coasts. All those people need stuff and they need a place to buy it. OK, they do have a few stores on the coasts but you get the point. Anyway, Tractor Supply Company is the place to get all your country needs and, while we think we've seen these before, Carmichael Lynch along with Bent Image Lab have created a new campaign to let people now about it. The spots are great. See one of them here. See the rest here.
- For the Partnership for a Healthy Mississippi, Maris, West & Baker has created a new commercial called Candy Factory that teaches children about the harmful effects of smoking.
- Here's a pretty cool promo for MTV2's Sic'Emation animated programming block. The promotions was created by AMP.
- The Chicago City Council has approved taxi cab advertising and 2,175 of the city's 6,900 cabs have asked to carry ads which will be sold by two companies.
- Pittsburgh's Iron City Beer gets Presidential mention.
- Students at the University of Pittsburgh have won the Hinda Fit Marketing Challenge besting 17 other schools. The winning entry may be used in an upcoming campaign.
- We wouldn't know anything about feminine wash products but this ad for Summer's Eve is ingeniously gross.
- Sometimes even the best efforts at removing graffiti are completely pointless.
Bringing back the goofiness of yesteryear's advertising, this Canadian campaign for Chevrolet offers the perfect mash up of Ward Cleaver morals and today's penchant for doing whatever the hell we want. Using old school TV style, A Past School Special covers bad influence, peer pressure and principles while promoting Chevrolet's Cobalt, HHR and Aveo. There's a companion website to the campaign and, of course, MySpace profiles.
Another brilliant ad for Axe uses dueling pizza makers, horny women and Broadway-style dancing to drive home its message.
Pontiac, in partnership with failing "The Apprentice," is donating $500,000 to major charities nationwide in a campaign called Raise the Roof. Beginning May 30th at 12 PM, Pontiac will ask people to help donate a half a million dollars to their favorite charities. Pontiac, in turn, will make the donations. Those show choose to donate will have the chance to win one of two G6 hardtop convertibles. The winner gets one and the winner's favorite charity gets the other.