You've probably seen the new over-the-top Mariah Carey Pepsi spot in which she promotes ring tones and Pepsi in a production very similar to...oh...I don't know...those Pepsi spots from a few years back that took the exact same approach except with Britney Spears. Apparently, Britney wasn't available since she decided to hook up with that Federline dude and has been busy running away from paparazzi who can't seem to get enough picture of her dropping her baby.
GM, in honor of Memorial Day and the veterans the holiday was created for, GM is supporting the the families at the VFW National Home by donating $100 for every Pontiac, Buick and GMC sold between May 22 and May 31. The spot says "If your at all serious about getting a new car, this would be a good time to do it." Indeed. You can view the spot here.
As a follow up to their recent set of Scion commercials, ATTIK, along with Director Shilo, Curious Pictures, One Union Recording, Morphonics and Face the Music, have created three new :15 second spots that are based on a previous print campaign.
The agency's public relations representative Roger Darnell explains the approach to the print campaign which was then conveyed in the commercials, saying, "The first stage of each print ad is 'Inspiration,' and shows something that might inspire members of Scion's 'urban trendleader' target audience to personalize their vehicle (like, a bulldog). Next comes 'Realization,' where a Scion model has been customized in a style matching the inspiration. The third stage is 'Personalization,' where a stock version of the Scion model is shown with available accessories for customization." They're definitely animatronically fied up. See the spots here, here and here.
While referring to tobacco companies' use of the code word "Zephyr" in the fifties to refer to cancer might not be the strongest argument, the American Legacy Foundation's "Truth" campaign has launched a new campaign that includes a spot featuring a guy who goes into an oncologist's office to see if he has Zephyr/cancer. The campaign hopes to call attention to what it calls "absurdities" it sees in tobacco company marketing. A second spot will follow in a day or two.
Speaking about the computer as if it were an extension of one's self, HP has launched a new ad campaign that celebrates (over analyzes?) the relationship between computer and human and how it is "one of the most personal things you own," " your own broadcast network," "your private media empire" and "it's your life." There are tinges of past Apple campaigns the the recent HP images campaign embedded in this campaign. One spot, hosted online, ends with a virtual desktop which you can drill into as if it were your own. Unfortunately, one of the spots ends with that nasty, consistency-ruining Intel ending. But, with all the monet Intel throws at computer makers just to show that logo and sound bite, we're stuck with that for a long time.
One of the coolest Visa "Life Takes Visa" commercials, in my opinion, is the one with the work which dances to Afrika Bambaataa's "Looking for the Perfect Beat." Blended Films has posted an interview with Patrick Smith, the man behind that dancing worm who talks about the creation of the worm, the spot and the choice of music. On the site, there's also promotional AIM icons and the spot itself.
While Paris Hilton suddenly appears to have grown boobs, she's still waif thin and perhaps this Australian commercial for Ocean Spray explains why. In the ad a friend tells a Paris Hilton look-a-like that colonics are good but Ocean Spray is better. Hilton sort of gets the message but doesn't quite know through which orifice the Ocean Spray should be consumed. Also, the spoof was apparently created before Paris switched her catch phrase to "that's sexy."
In a shockingly age appropriate move for any entity remotely related to the youth obsessed advertising industry, L'Oreal has signed a deal with movie actress Diane Keaton to front the company's Age-Perfect line of facial creams and makeup. The campaign, breaking late summer and created by McCann Erikson, will consist of television and print. In a statement, Keaton gushed as only Keaton can stacatto-style, "I love that L'Oreal is a company known for empowering women. I also like how L'Oreal is very involved in charity work. I love that L'Oreal is found all over the world and is made for women of all ages, and for women of all skin and hair colors."
Here's a whacked little promotional clip for FOX's American Dad that features a guy with a great attitude on life. At the end of the clip, he tells us why he's such a positive guy.
In perhaps one of the biggest screw ups in a long time, ABC's Commander in Chief, after months of changing show runners, multiple hiatus's and changing timeslots, has been canceled. The show debited last fall as the highest rated new program on television with 17 million viewers. It was actually good too. But after show creator Rod Lurie was booted, Steven Bocho couldn't maintain it, former Lurie writer Dee Johnson couldn't save it and viewership plummeted to 7.5 million, the network pulled the plug. It;s unfortunate becasue the show had great promise and was on its way to success. Not sure who's at fault here since there were so many multiple changes but it is sad to see another quality TV show get cancelled.