Bringing back the goofiness of yesteryear's advertising, this Canadian campaign for Chevrolet offers the perfect mash up of Ward Cleaver morals and today's penchant for doing whatever the hell we want. Using old school TV style, A Past School Special covers bad influence, peer pressure and principles while promoting Chevrolet's Cobalt, HHR and Aveo. There's a companion website to the campaign and, of course, MySpace profiles.
Another brilliant ad for Axe uses dueling pizza makers, horny women and Broadway-style dancing to drive home its message.
Pontiac, in partnership with failing "The Apprentice," is donating $500,000 to major charities nationwide in a campaign called Raise the Roof. Beginning May 30th at 12 PM, Pontiac will ask people to help donate a half a million dollars to their favorite charities. Pontiac, in turn, will make the donations. Those show choose to donate will have the chance to win one of two G6 hardtop convertibles. The winner gets one and the winner's favorite charity gets the other.
You've probably seen the new over-the-top Mariah Carey Pepsi spot in which she promotes ring tones and Pepsi in a production very similar to...oh...I don't know...those Pepsi spots from a few years back that took the exact same approach except with Britney Spears. Apparently, Britney wasn't available since she decided to hook up with that Federline dude and has been busy running away from paparazzi who can't seem to get enough picture of her dropping her baby.
GM, in honor of Memorial Day and the veterans the holiday was created for, GM is supporting the the families at the VFW National Home by donating $100 for every Pontiac, Buick and GMC sold between May 22 and May 31. The spot says "If your at all serious about getting a new car, this would be a good time to do it." Indeed. You can view the spot here.
As a follow up to their recent set of Scion commercials, ATTIK, along with Director Shilo, Curious Pictures, One Union Recording, Morphonics and Face the Music, have created three new :15 second spots that are based on a previous print campaign.
The agency's public relations representative Roger Darnell explains the approach to the print campaign which was then conveyed in the commercials, saying, "The first stage of each print ad is 'Inspiration,' and shows something that might inspire members of Scion's 'urban trendleader' target audience to personalize their vehicle (like, a bulldog). Next comes 'Realization,' where a Scion model has been customized in a style matching the inspiration. The third stage is 'Personalization,' where a stock version of the Scion model is shown with available accessories for customization." They're definitely animatronically fied up. See the spots here, here and here.
While referring to tobacco companies' use of the code word "Zephyr" in the fifties to refer to cancer might not be the strongest argument, the American Legacy Foundation's "Truth" campaign has launched a new campaign that includes a spot featuring a guy who goes into an oncologist's office to see if he has Zephyr/cancer. The campaign hopes to call attention to what it calls "absurdities" it sees in tobacco company marketing. A second spot will follow in a day or two.
Speaking about the computer as if it were an extension of one's self, HP has launched a new ad campaign that celebrates (over analyzes?) the relationship between computer and human and how it is "one of the most personal things you own," " your own broadcast network," "your private media empire" and "it's your life." There are tinges of past Apple campaigns the the recent HP images campaign embedded in this campaign. One spot, hosted online, ends with a virtual desktop which you can drill into as if it were your own. Unfortunately, one of the spots ends with that nasty, consistency-ruining Intel ending. But, with all the monet Intel throws at computer makers just to show that logo and sound bite, we're stuck with that for a long time.
One of the coolest Visa "Life Takes Visa" commercials, in my opinion, is the one with the work which dances to Afrika Bambaataa's "Looking for the Perfect Beat." Blended Films has posted an interview with Patrick Smith, the man behind that dancing worm who talks about the creation of the worm, the spot and the choice of music. On the site, there's also promotional AIM icons and the spot itself.
While Paris Hilton suddenly appears to have grown boobs, she's still waif thin and perhaps this Australian commercial for Ocean Spray explains why. In the ad a friend tells a Paris Hilton look-a-like that colonics are good but Ocean Spray is better. Hilton sort of gets the message but doesn't quite know through which orifice the Ocean Spray should be consumed. Also, the spoof was apparently created before Paris switched her catch phrase to "that's sexy."