Nikon Hires Kate Moss, Leaves Cocaine Behind

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It seems everyone's over the whole Kate Moss cocaine addiction thing. After all, it's not surprising given how fickle we are as an industry and how we love our celebs. Kate Moss, hot off returning to Calvin Klein, has signed with Nikon to help promote the company's new Coolpix S6 camera line. Moss will appear in print, TV and cinema ads as well as a promotional website which teases visitors to come back May 8 when "all will be revealed" even though the promotional site progresses to the Nikon site that tells you about the camera. MWW worked on the project concept. McCann-Erikson created the spots.

by Steve Hall    Apr-12-06    
Topic: Campaigns, Celebrity, Good, Online, Television



Life Might Take Visa But 'America Runs On Dunkin'"

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Sounding oddly similar to Visa's new tagline "Life Takes Visa," Hill Holliday has just introduced a new tagline for Dunkin' Donuts: "America Runs On Dunkin'" Hmm. Well, we're not complaining. After all, there's isn't much more you need to get through life than a credit card and caffeine. There are eight spots in the campaign, most of which play like music videos and do the whole coffee as lifestyle thing. Our favorite, Pleather, rocks on about that annoying summer problem of legs sticking to leather/pleather car seats. The campaign also includes nine radio spots, print, in-store advertising, outdoor and online.

UPDATE: Hill Holliday lays out all the work and the thinking behind it on their new website/blog.

by Steve Hall    Apr-10-06    
Topic: Campaigns, Television



Heineken Sends Us Beer, Launches Campaign

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The other day, we received our very own, specially packaged bottle of Heineken Premium Light. We promptly did our job by taking a few pictures of the packaging to share with you and then placed the bottle in the fridge for future enjoyment. Well, that future came and we can tell you we liked what came out of that bottle.

In terms of promotion, Heineken Premium Light is getting $50 million thrown at it in the form of a national marketing campaign with simple layouts of a Heineken Premium Light bottle and taglines such as "Succumb to Smooth." There's also an out-of-home component to support the wider distribution of the beer and national television advertising kicks off on April 17.

by Steve Hall    Apr-10-06    
Topic: Good, Outdoor, Promotions, Television



News Corp. Launches Teen Stalker Awareness Campaign

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OK, that's it for all you teen-loving 30/40-something men. With the launch of a new stalker awareness campaign, News Corp. hopes to make MySpace teens completely aware of your shenanigans and boot you back to women your own age. Created by the Ad Council in 2005, the campaign will blanket Fox properties MySpace, Fox network, FX, National Geographic and Fuel TV. With the ever-imaginative tagline, "Don't believe the type," the ads point people to the National Center for Missing and Exploited Children's center website which then links to a page specific to the campaign. On that page are links to the PSAa, a game that aims to teach kids about the sketchiness on online profiles and an area with information for parents.

by Steve Hall    Apr-10-06    
Topic: Campaigns, Commercials, Games, Online, Radio, Television



Mark Cuban Says Bring Back The Fifties Live Commercial

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Dallas Mavericks owner Mark Cuban says the future of television advertising is in its past. He says bring back the live commercial so the viewer (nor the advertiser) will know what to expect until it happens. Calling them Reality Commercials, Cuban claims implementing such a thing would not be a technical challeng or a creatyive one but it would entail a whole lot more work. He cites a couple of examples which does get the mind thinking. After all, a commercial riffing unexpectedly off what the viewer just watched would be far more interesting and integrated than a canned spot. And, oh, the potential for screw ups....that alone would keep a fair amount of people watching.

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by Steve Hall    Apr- 9-06    
Topic: Commercials, Good, Television, Trends and Culture



Wieden + Kennedy 12 Create Ad For Portland's Wordstock

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Wieden + Kennedy's 12, the program that gives people the chance to break into advertising, have created a promotional spot for Wordstock, a Portland area book festival. We like it.

by Steve Hall    Apr- 7-06    
Topic: Agencies, Commercials, Good, Television



Donald Trump Is A Business Buffoon

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On this week's episode of The Apprentice, Donald Trump, with his usual "listen to me speak because I don't give a sit what you say" style, fired home builder Bryce, pretty much the most level-headed, well-grounded apprentice in the bunch. His team lost a challenge in which they had to develop a jingle for Arby's new like or natural chicken sandwiches. While we're not so sure why that's such a differentiating factor since we've never met an unnatural chicken - except perhaps in a bucket of fried KFC, the Arby's execs wanted to drive home the point their chain is the only place to get natural chicken. I wonder if they's ever heard on Boston Market or any other restaurant that serves chicken. Now, if they mean organic, hormone-free chicken that isn't slammed against a wall to kill it like PETA so loves to show us in its videos, that might be something to hang the "only" strategy on.

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by Steve Hall    Apr- 4-06    
Topic: Opinion, Television



McDonalds' McMornings A Let Down

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We were optimistic, though we're not sure why, the the McDonald's McMornings might be something special but the first thing we were greeted with was The Excuse Generator 3000, one of those lame, so five years ago, excuse letter generators for people without enough spine to stand up for themselves when their boss asks them why they were late to work. Of course that could all be due to some ingenious use of cookies automatically landing anyone coming to the site after, say, after 9A in a given time zone on that page.

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Campaign Portrays Dodge Caliber As Wise Ass Little Shit

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Yesterday, we told you we really liked the Dodge Caliber print ad that had the car photocopying its ass and today we have two of the television commercials from the campaign. In a spot called Moon Dog, following the campaign's positioning that the car isn't for sissies and has a smart alwcky attitude, a dog in the backseat, while passing other dogs in other car's backseats...well...just watch the spot.

The second spot, called Too Tough, features a fairy who tries to turn everything in the city into some rendition of sugar plums and Queer Eye For The Straight Guy. She succeeds until she meets the tough little Caliber. Both spots do a good job saying, OK, this car ain't no lame ass little Toyota Carolla - this is kick ass American steel. Well, tiny, shin-kicking Tonka Truck tough American Steel at least. The campaign was created by BBDO Detroit.

by Steve Hall    Mar-28-06    
Topic: Campaigns, Good, Television



Topps Launches New Campaign For Bazooka Bubble Gum

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Well it's about time. We're sick of asking kids if they've ever heard of Bazooka bubble gum and having them stare back at us like we just let loose some sick epileptic fit while simultaneously coughing and sneezing. Now, thanks to Topps Co.'s plans to spend $4 million to rejuvenate the brand after a ten year marketing drought, Bazooka and anyone over 30 can regain a sliver of cool amongst the youngsters. Duval Guillaume New York has come to the rescue and will guide the brand's return with a kid-focused TV campaign beginning July along with online and public relations efforts.

by Steve Hall    Mar-27-06    
Topic: Campaigns, Online, Television








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