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Well it's about time. We're sick of asking kids if they've ever heard of Bazooka bubble gum and having them stare back at us like we just let loose some sick epileptic fit while simultaneously coughing and sneezing. Now, thanks to Topps Co.'s plans to spend $4 million to rejuvenate the brand after a ten year marketing drought, Bazooka and anyone over 30 can regain a sliver of cool amongst the youngsters. Duval Guillaume New York has come to the rescue and will guide the brand's return with a kid-focused TV campaign beginning July along with online and public relations efforts.
Continuing its "God is Still Speaking" Campaign, the United Church of Christ (congregational) has launched a continuation of its campaign with a spot called Rejected that highlights the church's open acceptance of all lifestyles. This campaign also calls attention to the Church's dissatisfaction with ABC for rejecting its past ads and the network's seeming bias towards right-wing religious leaders such as Jerry Falwell, James Dobson and Pat Robertson and its exclusion of mainline religious voices. The campiagn points to a petition letter that will be sent to ABC asking the network to reconsider its stance on religious content and advertising. And, yes, they are advertising right here on Adrants.
The joke is so overdone and we really wonder if anyone ever did it in the first place but this copy-your-ass co-op for the new Dodge Caliber, a car created for the 25-34 middle income crowd, just make us laugh. We don't know why. It just does. Maybe we copied our own ass in a drunken stuper years ago and this brings back memories. The campaign will include a slew of television commercials and additional print executions. Pardon the crappy scan.
It's really sad that America's supposed favorite pass time has to advertise to get Americans to do what is supposed to be their favorite thing, but that's what it's come down to and this campaign for the Seattle Mariners is the latest entrant. The campaign consists of six spots (1, 2, 3, 4, 5, 6) which run the gamut from quirky to funny. They're filled with both general baseball themes as well as local Mariners themes such as the weird ritual Mariners right fielder Ichiro Suzuki goes through at the plate before each pitch. Another spot speaks to the semi-recent "talk to the glove" behavior players practice when in conference. All in all, the campaign does a nice job tying together baseball-isms and adding some amusement to the sport.
In a deal with Yahoo, CBS will, this fall, make available 60 Minutes video for free, presumably ad-supported. Content will be available on Yahoo's news, sports and entertainment sites as well as a dedicated microsite. CBS says the move is an attempt to bring quality news to younger people.
Following each Sunday broadcast of the news magazine, the microsite will be updated with two news packages. One package will expand on a segment featured that week on the television broadcast of 60 Minutes. The second will be based on a topical news theme for that particular week. Both offerings will include previously un-aired 60 Minutes video footage, as well as interactive elements such as maps, a reporter's notebook, blogs and photo galleries.
Last night Major League Baseball and the Partnership for a Drug Free America held a press conference to announce a new public service campaign against steroid use. The campaign will consist of television, radio and print work created by BBDO New York. The first spot broke last night and focuses on the harmful effects of steroid use including shrinking manhood as illustrated through deflating balls. Witty.
Adding a change up to the American Dairy Association's Got Milk? campaign, Goodby, Silverstein & Partners has created a new campaign focusing on a race of aliens from Brittlelactica who suffer from a "series of horrible health ailments" until they visit earth and discover a special elixer called Da Iry. A TV ad points to a content-rich website that riffs on the supposed problems a diet without milk can cause. Brittelactica is broken into four regions, Insomniastan, PMStonia, Papua Hairthinny and Cavitopi, each suffering from ailments caused from the lack of milk. Each region contains a history and a message from the region's chancellor. each of whom suffers from his region's ailment.
Advertising for Peanuts points out a campaign in Brazil created by Publicis Sao Paulo to promote the ABC series "Lost." The campaign features missing persons posters with the images of the show's characters.
AOL' s new free video service, In2TV will launch Wednesday with premiere advertisers Intel, Kia, Kraft and Hershey. In2TV will host thousands of old Warner Brothers shows hoping to become the first stop on the web for video content. We wish them luck. We have no idea who would want to watch all those old shows and, maddeningly, they had to go and use some video technology that requires Active X rather than a more graceful solution like YouTube or Quicktime. There's also this thing called Hi-Q which, of course, doesn't work with Firefox.
So basically, the service is perfect for all those middle America, late adopter, IE-Suffering couch potatoes who somehow find pleasure in watching reruns of Wonder Woman, Head of the Class and Welcome Back Kotter.
Completely misunderstanding current culture, NBC, after forcing YouTube to remove several Saturday Night Live clips, has re-released on NBC.com the very same clips it said should not have been freely distributed. Explaining the twisted brilliance of the move, NBC VP of Interactive Stephen Andrade said, "We were concerned about building their corporation instead of ours since it's our video. We would like to make it as easy for people to share as we can, so we're trying to provide as many tools as we can to do that." Gee, if we were NBC.com, we'd be more than happy for YouTube and everyone else to suffer the bandwidth and infrastructure costs to freely publicize our content.