It's really sad that America's supposed favorite pass time has to advertise to get Americans to do what is supposed to be their favorite thing, but that's what it's come down to and this campaign for the Seattle Mariners is the latest entrant. The campaign consists of six spots (1, 2, 3, 4, 5, 6) which run the gamut from quirky to funny. They're filled with both general baseball themes as well as local Mariners themes such as the weird ritual Mariners right fielder Ichiro Suzuki goes through at the plate before each pitch. Another spot speaks to the semi-recent "talk to the glove" behavior players practice when in conference. All in all, the campaign does a nice job tying together baseball-isms and adding some amusement to the sport.
In a deal with Yahoo, CBS will, this fall, make available 60 Minutes video for free, presumably ad-supported. Content will be available on Yahoo's news, sports and entertainment sites as well as a dedicated microsite. CBS says the move is an attempt to bring quality news to younger people.
Following each Sunday broadcast of the news magazine, the microsite will be updated with two news packages. One package will expand on a segment featured that week on the television broadcast of 60 Minutes. The second will be based on a topical news theme for that particular week. Both offerings will include previously un-aired 60 Minutes video footage, as well as interactive elements such as maps, a reporter's notebook, blogs and photo galleries.
Last night Major League Baseball and the Partnership for a Drug Free America held a press conference to announce a new public service campaign against steroid use. The campaign will consist of television, radio and print work created by BBDO New York. The first spot broke last night and focuses on the harmful effects of steroid use including shrinking manhood as illustrated through deflating balls. Witty.
Adding a change up to the American Dairy Association's Got Milk? campaign, Goodby, Silverstein & Partners has created a new campaign focusing on a race of aliens from Brittlelactica who suffer from a "series of horrible health ailments" until they visit earth and discover a special elixer called Da Iry. A TV ad points to a content-rich website that riffs on the supposed problems a diet without milk can cause. Brittelactica is broken into four regions, Insomniastan, PMStonia, Papua Hairthinny and Cavitopi, each suffering from ailments caused from the lack of milk. Each region contains a history and a message from the region's chancellor. each of whom suffers from his region's ailment.
Advertising for Peanuts points out a campaign in Brazil created by Publicis Sao Paulo to promote the ABC series "Lost." The campaign features missing persons posters with the images of the show's characters.
AOL' s new free video service, In2TV will launch Wednesday with premiere advertisers Intel, Kia, Kraft and Hershey. In2TV will host thousands of old Warner Brothers shows hoping to become the first stop on the web for video content. We wish them luck. We have no idea who would want to watch all those old shows and, maddeningly, they had to go and use some video technology that requires Active X rather than a more graceful solution like YouTube or Quicktime. There's also this thing called Hi-Q which, of course, doesn't work with Firefox.
So basically, the service is perfect for all those middle America, late adopter, IE-Suffering couch potatoes who somehow find pleasure in watching reruns of Wonder Woman, Head of the Class and Welcome Back Kotter.
Completely misunderstanding current culture, NBC, after forcing YouTube to remove several Saturday Night Live clips, has re-released on NBC.com the very same clips it said should not have been freely distributed. Explaining the twisted brilliance of the move, NBC VP of Interactive Stephen Andrade said, "We were concerned about building their corporation instead of ours since it's our video. We would like to make it as easy for people to share as we can, so we're trying to provide as many tools as we can to do that." Gee, if we were NBC.com, we'd be more than happy for YouTube and everyone else to suffer the bandwidth and infrastructure costs to freely publicize our content.
Steve Jobs is very happy today. A new study has revealed that people are cheap and would rather watch an ad to get a free TV download than pay for the download. The study, conducted by Frank N. Magid Associates, found 54 percent would be more likely to buy an iPod if they could download TV programs with a :30 included or free. 72 percent of people already planning to buy an iPod would be more likely to download an ad-supported TV program than pay for it.
We think we like this. The girl's hot. The guy's hot. The ad sounds good and...yes....it follows the movie trailer format! All to promote the new Sony Bravia TV. It's just weird enough to be good. It was created by McKinney. Watch it (slow site) and tell us what you think.
CBS SportsLine in partnership with CBS Sports, CSTV and the NCAA today launched NCAA March Madness on Demand, an online video player that will stream the first 56 games of the 2006 NCAA Division I Men's Basketball Championship as they are broadcast by CBS Sports beginning on March 16th. The broadcasts will be available on NCAASports.com for free. Users can also access MMOD via links on CBS SportsLine and CSTV.com.
CBS thinks MMOD will attract one of the largest audiences in the history of live streaming events on the Internet. Capacity will be available to provide millions of video streams over the course of the Tournament but to manage the anticipated demand during Thursday and Friday, March 16th and 17th, access to the MMOD video player will be managed using a "virtual waiting room." When demand exceeds peak capacity virtual lines will form. Viewers need to apply for a VIP status to insure quicker access.
Umm...wouldn't it be a hell of a lot easier to just turn on the TV?