As fashionistas eagerly anticipate the latest fashions on the runway in this Cadillac Super Bowl "Chrome Couture" commercial, this runway's a bit different. It's all wet and dark and mysterious with models rising out its glistening ooze. But the finale is what grabs everyone's attention. Rising slowly from the liquid is the new Cadillac Escalade. A very dramatic entrance indeed. See the spot here.
You know, it's just not right when a hot girl says to a hot guy in a touch football game, "Throw it to me. I'm gonna be wide open." Sorry, you witty creative. We know what you were thinking when you wrote that line and we know you laughed about it over and over and wondered if you'd get it past the client. Apparently, you did. And you know what? It was funny. Oh, was it for Bud Light? Sorry, we were, once again, distracted. Oh wait. It was Michelob. See the spot here.
For a spots fan, walking through a city where athletes from every possible sport are doing their thing is heaven and that is exactly what ESPN is telling us in their commercial for its new ESPN mobile service which brings the world of sport to your mobile device. The spot did a perfect job with message and did it in an interesting and not so ordinary way. After all, it''s not very often you see NASCAR vehicles scream down the street. See the ad here.
Playing right into our enjoyment of sick humor, the first Ameriquest Super Bowl spot showed a couple of doctors presiding over a patient with cut shots to the patient's husband and daughter. A fly is buzzing around the patient and one of the doctors kills the fly with the those heart paddle things and says, "That killed him" just as the wife and daughter walk into the room. Love that sick humor! However, we forget what the spot had to do with mortgages. See the ad here.
The FedEx ad took place in pre-historic time with a cave man setting a bird free becasue the bird was delivering a package for him. but as soon as he set the bird free, a large creature devoured it. The cave man goes back into the cave and his "boss," who wanted the package delivered overnight, fires him but than man, complains, "FedX isn't invented yet!" He then walks out of the cave, dejected, only to be stomped on by some gigantic elephant foot. Funny. Click More to see the ad.
OK, we were already to hate the Burger King Brooke Burke Whopperettes commercial until all those Whopperettes started flying through the air, dressed like burger ingredients, and landing face first, one on top of each other, until they formed a Whopper presented by Burke all while that really freaky looking Burger King dude looked on. From Crispin and we like it. See the ad here. And thank you Crispin for making it so easy for us ad types that obsess over this stuff to actually find and view the ad. Much appreciated.
Is it just us or are the creative folks behind the Jessica Simpson Pizza Hut ad pulling one over on us? The copy, "These bites are gonna pop right into you" uttered by Simpson as she lears into the eyes of that horned up kid just can't help is feel there's some sort of sexual overtone going on here. Just what bites is she talking about putting into his mouth?
We didn't join the media circus surrounding the Oprah/James Frey "is it fiction or non-fiction" thing because, well, we really didn't care what yet another author had to say and how Oprah would heap praise until we found this little video poking fun at the whole thing. Watch Frey shake his ass and tell the story of how he liked to all of us in his book.
While we've been in the ad biz since before Loyd Dobler held that radio over his head in Say Anything, we don't pretend to have the knowledge or insight Ad Age Editor Hoag Levins or black-turtlenecked Ad Age Man-At-Large Bob Garfield possess, except, perhaps when it comes to Garfield's commentary on why the Rolling Stones are bad choice as a Half Time Super Bowl act. Calling the Stones "114 year olds" who have "been around since the early Jurassic period," Garfield can't seem to understand why the Stones are still relevant cavalierly claiming they "have one foot in the grave," their appearance in the Super Bowl is a "last surrender to commercialism" and they're on their way to "Hollywood Squares." Calling them a "commercialized pop act," Garfield is so out of touch with culture, he, in perhaps an apparent attempt to appear hip, can't seem to grasp that fact the Stones still are "hip."
Conveniently, with just three days left and milking every last bit of publicity, GoDaddy today received approval to place a commercial in the Super Bowl this Sunday. It took fourteen tries but the fourteenth was the charm. GoDaddy CEO says the spot will appear as the second ad in the sixth break, likely at the end of the first quarter or the beginning of the second. A second position has been purchased as well.
GoDaddy has created a time line of its dealing with NFL with an explanation, screenshots and video for each of the 14 attempts. The approved version reallu isn't all that exciting or funny for that matter but, as always, Parsons promises an Internet-only version to be released Super Bowl Sunday.