Television on Adrants
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Marketing, Advertising and Social Media News With Attitude by Steve Hallen-us2016-07-08T12:34:03-05:00OMG! The Internet STILL Hasn't Killed TV!
http://www.adrants.com/2016/07/omg-the-internet-still-hasnt-killed.php
As digital advertising methods proliferate and morph, companies funnel more money into television advertising to reach viewers who spend 22-36 hours watching TV every week]]>Television2016-07-08T12:34:03-05:00Penelope Cruz Messes With Jimmy Kimmel For Nespresso
http://www.adrants.com/2014/05/penelope-cruz-messes-with-jimmy-kimmel.php
In a product placement/integration stunt that should have felt forced but didn't, the first several minutes of last Thursday's Jimmy Kimmel show didn't begin with his monologue, rather, it began with a Nespresso ad featuring spokeswoman Penelope Cruz.]]>Television2014-05-12T10:45:33-05:00AMC Demotes Mad Men's Peggy And Joan to Celebrate Secretary's Day
http://www.adrants.com/2014/04/amc-demotes-mad-mens-peggy-and-joan-to.php
In celebration of what Mad Men would, of course, lovingly call Secretary's Day, AMC is out with a Twitter image featuring Peggy and Joan who once were, but no longer are, secretaries on the series. ]]>Television2014-04-23T14:44:12-05:00How Predictive Analytics Can Bring Internet-Like Accountability to TV Advertising
http://www.adrants.com/2014/04/how-predictive-analytics-can-bring.php
These days, most enterprise marketers use a multichannel brand awareness and business development strategy to spread the word about their company, products and services via a variety of platforms including digital ads and social media marketing.]]>Television2014-04-08T10:57:16-05:00Bravo's Dating Show Has Nothing on The Tao of Badass
http://www.adrants.com/2014/03/bravos-dating-show-has-nothing-on-the.php
Everything you wanted to know about being an idiot while dating]]>Television2014-03-06T11:09:50-05:00DuvalGuillaume Frustrates Belgian TV Viewers With Spinning Buffer Ball
http://www.adrants.com/2014/03/duvalguillaume-frustrates-belgian-tv.php
To promote Belgian telecom company BASE's 4G service, the agency used billboards at the beginning and end of programming with the text, "You're not used to waiting at home. So why wait when you're on the move? With BASE 4G, you can surf everywhere as fast as at home."]]>Television2014-03-03T10:04:59-05:00Best Social Media Moment of Oscars 2014 (Most Retweeted Tweet Ever)
http://www.adrants.com/2014/03/best-social-media-moment-of-oscars-2014.php
And Meryl Streep gushes, "Oh I've never tweeted before!" Hundreds of thousands of retweets and it broke Twitter. Within 30 minutes, Ellen's tweet bested Barack Obama's Four more years tweet....Television2014-03-02T22:09:55-05:00Nik Wallenda Grand Canyon Crossing the Week's Most Tweeted TV Event
http://www.adrants.com/2013/06/nik-wallenda-grand-canyon-crossing-the.php
Nielsen's SocialGuide has launched a new weekly analysis of Twitter-related social media activity in relationship to 240 TV channels. Topping the charts this past week with over one million tweets was, of course, the Nik Wallenda Grand Canyon crossing. ]]>Television2013-06-25T12:57:33-05:00'Real Mad Men And Women of Madison Avenue' to Explore History of Advertising
http://www.adrants.com/2013/06/real-mad-men-and-women-of-madison.php
The One Club and WNET have teamed to produce The Real Mad Men and Women of Madison Avenue which will debut June 30 at 8PM on THIRTEEN.]]>Television2013-06-25T12:18:57-05:00Family Guy Makes 'Pearl Necklace' Joke in Emmy Bid
http://www.adrants.com/2013/06/family-guy-makes-pearl-necklace-joke.php
Referencing the famed HBO Girls scene in which the Shiri Appleby character receives a "pearl necklace" quickie from her boyfriend, a Family Guy "for your consideration" Emmy ad carries the headline, "Here's A Load of Comedy to Shoot on Your Chest."]]>Television2013-06-14T11:44:48-05:00