Joe Jaffe's Crayon (among other companies including Adam Brown at Coke) is behind a new program for Coke called Expedition 206. Beginning January 1, 2010, Coke will send three ambassadors around the world to visit 206 countries in 365 days. The purpose as Jaffe writes is to "seek out, discover and celebrate the epitome of 'happiness' as it presents itself across different people, places and cultures."
Sounds a bit like a corporate version of Matt Harding's work for Stride but hey, you can never leverage and monetize the power of "world happiness" enough. So it's all good.
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When did we arrive at a point in time when it was OK for a brand to essentially say, "Please take a shit in public and tells us about how it felt, what it looked like and how effective the toilet paper was at wiping it off your ass?"
Thanks to Charmin's Enjoy the Go promotion, we're in that moment right now. The toilet paper brand is seeking five people to spend five weeks in a Charmin-branded bathroom in Manhattan and blog about dropping a log.
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This video explaining who caused the demise of Enfatico is absolutely hilarious. But we have just one question. Who pays for this stuff? Who gathers together 30-40 actors and creates a well-produced video just to endlessly pummel an agency which was doomed from the start?
Whatever the answer to that question may be, George Parker (who relentlessly pummeled Enfactico) and AgencySpy (who relentlessly pummeled Enfactico) get top mention in the video. Adrants? The blog that's supposed to be the king of wise-ass little shit-style snark? Not a mention.
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Having exhausted all contacts, (okay, I asked one person I knew), I'm going under the assumption that what I got sent to me is actually a viral campaign for Target, because, well, THERE'S BIG RED LOGOS EVERYWHERE. I appreciate a good one-line gmail stealth campaign as much as the next person, but if this is actually for the retailer, an otherwise clever idea and simple execution of the awkward price proposition was absolutely wasted.
To go through the trouble of avoiding brand mentions but then give the idea away right as you enter the site seems like a waste. If this isn't for them? It's okay. I'm an ad blogger. Facts don't matter with us when compared to real journalists. Either way, it's still a whacked site and props to the creators.
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Ever the mysterious one, AdWeak, has returned once again to tear apart the ad industry. Never heard of AdWeak? AdWeak was the George Parker of 2002. The AgencySpy with a heavy dose of insiderism. Adrants with far more imagination. AdWeak routinely skewered the industry with witty spoofs and The Onion-style reporting.
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Yesterday, we mentioned Gawker Media announced the acquisition of the blog BloodCopy. We also mentioned it had to be a joke. Well, it is and it isn't. The long-running blog is part of a Campfire-created campaign for HBO's True Blood. Since it's inception, BloodCopy has kept in-story, increasing its fanbase of vampire culture lovers and show fans.
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- The Firsky thinks Gawker site Jezebel is engaging in double talk by lambasting sexist advertising while accepting money from advertisers who, according to The Frisky, make sexist advertising.
- Subway is out with a new Subway Kids game.
- More Malibu Rum Island Bowling silliness.
- adMarketplace would like us to know "For the second straight quarter, Google reported that it cut its Traffic Acquisition Costs (payments to AdSense publishers) in the first quarter of 2009. Their payout to publishers dropped 1.7% in Q4 2008, and an additional 2.1% in Q1 2009, costing AdSense publishers thousands of dollars."
- Those adorable/scary furry things in Coke's new Organ Player commercial? Find everything out about them on their Facebook page and their Flickr page.
- Tired of being original? Want to get lazy and just jump on the homage express? Head over to Steal Our Ideas where on and Adam are happy to concept so you don't have to.
- Bud Spencer punches people for no apparent reason in Bancaja commercial.
- Love this Wildfox photoset. Tube sox and car washes never looked so sexy.
"This guy, whether we like it or not, is the future." So says a very angry Friday Night Lights author Buzz Bissinger of Deadspin Editor Will Lietch in a Gawker Media promotional reel released today.
The reel sums up the company's offerings and, in true form, gleefully highlights (while taunting, of course) its detractors. It's Gawkeriffic. We've been reading Gawker Media's blogs since Elizabeth Spiers made her first post on Gawker back in the day. And we've loved every word.
While micro-blogging (think Twitter), social networks (think Facebook) and social media (think, well, everything else) get all the hype these days, blogs, with an insatiable dagger-like obsession, still rule at razor sharp coverage of specific topical areas like no other media out there. And they do it faster, cheaper and snarkier.
Mashable has debuted a new advertising opportunity called The Twitter Brand Sponsors Module. Brands can pay to have their tweets syndicated into the module which is displayed in the right hand column of the site. Mashable will also include one charity gratis.
It's an interesting idea and yet another of the hundreds of Twitter monetization ideas floating around out there that, amazingly, Twitter has yet to adopt.
The module was developed exclusively for Mashable by Dan Zarella.
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