We like emails that come from people like a.tipster@yahoo.com and read "check out the blog of a former eurorscg4d creative director. she rips the gm a pretty big one. the weird thing is that this cd hasn't worked at euro for about 2 years! she has been stewing about the old gm for so long that she included her smackdown in the FIRST entry EVER of this blog. two years after the fact. the blog is at: http://www.creativesgobad.blogspot.com/
We especially like these emails since nowhere on the blog does reveal any of these details making us roll our eyeballs, utter a collective "hmm" and conclude, as we so often do, a.tipster@yahoo.com is non other than said woman promoting her own blog by hoping we'll link to yet? Well, here you go new ad blogger. Link, link, link. Happy? The least you could have done was slap a logo on your blog so we could use it here rather than the completely gratuitous image of some random girl who actually does need to get some weight off her chest.
UPDATE: We're told, in comments said blogger has never heard of Adrants, did not send this email to us and did not ask for a link.
Whenever we receive an email that reads, "It appears that a group of users who love Pop Secret popcorn have launched their own website called http://www.PopSecretMountain.com, featuring short films for the product, wallpapers, ringtones, and even a character named Kaptain Kat. The web site says they aren't making a dime. It's a great example of the power of users to support a brand without any resources and make creative content," we immediately groan and say, "Yea, right" and proceed to publish the thing anyway.
To help spread the word about celebrity blog portal ChatWithAStar.com, a "Blogmobile" will travel throughout New York City today including Bryant Park, Union Square, Madison Square Park, Columbus Circle, etc. allowing fans to stop in and blog with their favorite celebs or pro-athlete on their way to work, during lunch or on the way home.
For the Blogmobile's launch, several New York Mets will be on hand to launch the Blogmobile, including pitcher Billy Wagner (a partner in the Chat With A Star venture), First-baseman Carlos Delgado, Shortstop Jose Reyes, Center-fielder Carlos Beltran, pitcher Tom Glavine, Manager Omar Minaya, as will Boxer Gerry Cooney, The Amazing Kreskin, Dominic Chianese, Steve Schirripa, Julia Styles, Venessa Minnillo, Carolina Bermudez, Mocean Worker, former NYC Mayor David Dinkins and supermodel Beverly Johnson.
Advertising for Peanuts has launched Ad Mashup, a site where Art Directors can throw the creative brief and the client out the window, mashup various ads into their own personal works of art and share the results with the rest of the ad community. This is a great site to play around with while listening to your traffic manager drone on about what's due when knowing full well nothing will ever be delivered on time.
- Fridge maker (and wine storage maker) Sub-Zero has launched a weblog which focuses on wine.
- A reader writes, "Just read on Candyaddict.com that Altoids is coming out with "chocolate dipped mints." Any truth to the rumor that they bagged Leo Burnett after that awful sour challenge campaign? That's the word..."
- Getty Images made licensing images easier (or so they say) with their new rights-ready licensing service.
- Nokia has a couple of new spots, created by Lowe Singapore, that do the whole individuality is cool, mind/body/spirit thing. (1, 2)
- In the "huh?" and "WTF" categories comes this weblog called Shoot My Blog which exists for no other reason that to solicit from people pipcture of the Shoot My Blog blog.
Alltel is running a blog ad campaign created by Campbell Ewald with site development by GMD Studios which promotes a fake class action suit against the company's My Circle calling plan. The ad points to a page on which an Edward Maxwell Von Houten claims he and many others have been added to Alltel's My Circle plan without there consent. Some witty copy turns the tables and makes the argument that paying to call your friends is better because it will eliminate turning people into gaggling idiots and somehow lead to anarchy. There's even a second site that follows the so-called class action suit.
To kick off its "behind the scenes" follow up to it Bravia Balls ad, Sony has launched a weblog, mostly written by the film crew, that will chronicle the creation of the follow up spot. The spot will be shot in Scotland and involve fireworks and thousands of gallons of paint. Based on an image of a dull, grey building posted on the blog, it would seem Sony has plans to cover the building with color as it did the streets of San Francisco. Stay Tuned.
Bud Light has created this Aborigine-like guy called Zagar and featured him on his own website and blog written by his "roommate," Steve. Videos on the site follow the the Crocodile Dundee-like, fish-out-of-water antics that come with cultural transplantation. Some of its funny. Some of its lame. The site has all the usual wallpapers, AIM icons and downloads and there's also a Flickr page and the very bloggy blog written by Steve which has all the required bloggy blog bells and whistles. So far, there are three posts that point to the three videos on the site. One wonders how long Bud Light will go to the expense of creating videos to foster blog content given that they are TV commercial quality.
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We all know no one pays attention to political ads and so does WestWayne and the Ad Council which, together, have launched a PSA campaign to encourage young voters to get out and vote during the midterm elections. Maximizing the over usage of pointless political platitudes, the ads call attention to the very thing many political ads generate: apathy. At the same time, the ads point out the downside of apathy with the tagline, "If you're not voting then who are you electing?" See them all here.
The television PSAs are accompanied by radio ads as well as a website which will host all sorts of goodies such as ringtones, podcasts, e-cards and blogs for each of the mock candidates.
Movie Marketing Madness tells the story of John Campea who runs The Movie Blog and his recent run in with Paramount. John had been hyping the Paramount movie [name withheld so as not to provide any undeserved publicity] by talking about the production of the film and posting images from the production. Like a bunch of clueless idiots, Paramount execs did some very silly things. First, they asked John to remove a couple pictures from his site. John complied after making sure Paramount wanted to remove this publicity from the million people who read his blog. Yes, they did and so he removed them. Then the next morning, he found his site down which he later realized was due to a cease and desist letter sent from Paramount to his hosting company complaining about a third picture which Paramount never notified him about.
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