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This sounds fake, looks fake, feels fake an probably is fake. Hopefully, it's not another Agency.com Subway video disaster in the making. Posted in the Adrants forum and on YouTube is a video taken, apparently, by a client's cell phone camera which shows the agency bashing the client while she was out of the room (she left her camera phone on as she left). The text of the conversation, which you can read here on a blog called The Disgruntled Client seemingly set up simply to trash this client's agency, seems contrived and fake.
Some Adrants forum members have doubted the purity of this video and the blog surmising it to be just another poor attempt by an oh-so-cool agency to promote themselves using attempts at social media wit. We've sent an inquiry to the blog's owner for clarification but have not yet received a reply. We're leaning toward fake but we'll report back any information, if any, we receive from The Disgruntled Client.
- Ariel wonders where once famed bloggers like Robert Scoble and Dave Winer are today and wonders if bloggers are only as good as their last post.
- Like Tara Reid's boob size, the once fun bag sized YouTube is now undergoing a fun bag reduction with the addition of yet another CxO.
- The marketers for a book that craps on Christians are crapping their marketing all over conservative Christians to fuel controversy.
- AdFreak's got a hilarious spoof pharmaceutical ad that claims Tequila will cure all ills. Of course, just like a real pharmaceutical ad, there's all sorts of disclaimers.
Fights with Mark Naples aside, Datran has joined the bloguverse (isn't that better than blogosphere? After all, with blogging growing and a universe being bigger than a sphere, it's a valid replacement for the oh-so-tired and overused "blogosphere") with a blog named Outperformance Marketing because well, Performance Marketing was taken and ouot performing is better than performing. The name choice is explained on the blog thusly, "Datran Media coined the term Outperformance Marketing to describe our commitment to employ superior performance-based marketing strategies. The Outperformance Marketing Journal is our way of sharing this commitment beyond our walls to marketers everywhere." Not that they're actually going to share anything they could otherwise sell but, hey, it's an admirable venture. Editorial will provide email marketing news and research written by "an industry leading editorial staff" ie. Datran marketing folks
Sponsored by the NRDC, the Environmental Countdown and Ford, former Rocketboomer Amanda Congdon is heading across America on a five week road trip in a hybrid vehicle for a project called Amanda Across America. On a blog and in videos, she'll document her trip and meetings she'll have with other bloggers, politicians and environmentalists along the way. Looking like a Loneleygirl15 spoof (intentionally), Amanda kicks off her trip with a video taken in her "Connecticut bedroom" in which she displays exuberant excitement usually reserve for, well, loneleygirl15 videos.
Anyway, Gawker wonders about the whole thing, writing, "Is she really passionate about driving cross-country on some environmentalist-sponsored road trip that landed her in Good magazine? Or is she relatively unemployed and desperate for the world not to forget that she's got a decent rack?" We think the latter but we're not going to say that because she might hang up on us like she did the radio DJ who tried to tell her she was hot.
- Anastasia Goodstein is expanding her youth focused Ypulse to include networking events, a new blog aimed at parents of teens, consulting and speaking. We missed her teen insight while she was at CurrentTV and we welcome her back.
- The Art Directors Club is naming Janet Froelich, Issey Miyake, Nancy Rice, Bert Stern, Art Spiegelman, Nicholas Negroponte to its Hall of Fame.
Writing in MediaPost, Eric Sass thinks the imagery in a recent Lexus commercial featuring two cars racing through New York City is to reminiscent of 9/11. We understand the point but we just don't see it.
- We're not so sure an Oscar winning Hollywood director making the move back to shooting commercials is necessarily a step up but that's the step Barbara Kopple has taken with Nonfiction Spots.
- The New York Times says in its new campaign These Times Demand the Times.
- Lebron James helps a couple white boys get down with it for MTV's SPorts Blender.
- Butler, Shine, Stern & Partners is continuing their "Secret Decoder" campaign for Mini USA that involved a secret code mailing to owners. If you're not an owner, Brent has the code for you here.
- Here's the new Apple ad from TBWA\Chiat\Day promoting the new colors for the new iPod nano.
- Altois is giving away its new Curiously FUssy tin designed by New York artists Lindsey Adelman in a drawing.
- In a video interview with CoBRANDiT, Rocketboom's Andrew Baron reveals he can get $80K per week for a sponsorship now. Amanda who?
OK, here's another one of those spots we were talking about before that uses celebrity sports figures to sell shoes.
- Ironic Sans thinks reverse product placement - fake movie/TV products - is the wave of the future.
- Jesus sighted on MySpace page.
- In some sort of viral movie trailer contest, Scott Rankin won for his spoof of the Tom Cruise movie Cocktail which he re-named Caaktall.
- alls-based Six Flags is having a cockroach eating contest to drum up business.
We really have to compliment Tim Nudd over at AdFreak for turning a celebrity DUI story into one centered on advertising all to show that hot image of Paris Hilton orally manipulating that gigantic Carl's Jr. burger next to that Bentley in that commercial. Yes, she was arrested for DUI and told authorities she was headed to In N Out Burger which, of course, is not Carl's Jr. and might miff those over at Carl's Jr. that the companies most famous spokesperson is, god forbid, eating something other than a big ass Carl's Jr. burger. Nudd evens brings in Bentley who he says is probobly not happy Hilton was driving a Mercedes when she was arrested rather than a Bentley. We bow to your editorial prowess, Tim.
Hoping to maximize Ryan Seacreast's apparent addiction to reviewing daily Google Alerts about himself, Kaitlyn Wilkins tells us online celebrity fantasy league Fafarazzi has posted it's desire on it's blog. Through the wonders of the blogoshpere link-fest and Google's documenting of it, Fafarazzi hopes Seacreast, when reading his Google Alerts, will see the Fafarazzi plea and mention it on any one of his many shows from America Idol to his morning show on KISS to his varios interviews on Extra and other media outlets. Stranger things have happened.
B.L. Ochman reports Jane Magazine has launched a social media-like campaign that includes a blog, a video, a forum, voting and more, all to, well, find 29 year old Sarah DiMuro a date so she can lose her virginity before she turns 30. Yes, this is how we promote magazine readership in the age of social media. But, as in with the cool kids as this is, Ochman points out they forgot the MySPace page, the eBay auction and Second Life.
At this moment MTV's Video Music Awards show is nine days, two hours, 45 minutes and 28 seconds away. We know that from the countdown clock atop a newly launched site/blog/map/video extravaganza which is loaded with all sorts of goodies. There's videos of the artists, an interactive map that lets visitors "spy" on artists' hang outs with an interactive map, an app called a "Vidget" (likely a customizes RSS reader) which delivers new content to the desktop, a list of pre-VMA events in the city, promotional discounts to area restaurants, a daily sweepstakes and subscription giveaways to Urge. It aims to put the entire city
- Bloggers can't help themselves and spontaneously contribute to a Bivings Group report on Web 2.0 features of newspaper site.
- Scott G examines a pile of bullshit otherwise known as political advertising.
Kevid Dugan points out the endless number of hoops Arby's requires peope to go through for its I'm Thinking Music Sweeps/.
- On Thursday September 7th 2006, 7-11pm Kidrobot will host The Paint Ball, a launch party and special benefit for Save the Children Federation in New York.
- American Express is bringing back PONG in a campaign, titled Roddick v. PONG, launching on August 21 and featuring a television spot and website, StopPong where players can help Roddick take on PONG's challenge in an updated version of the classic Atari computer game.