Alltel is running a blog ad campaign created by Campbell Ewald with site development by GMD Studios which promotes a fake class action suit against the company's My Circle calling plan. The ad points to a page on which an Edward Maxwell Von Houten claims he and many others have been added to Alltel's My Circle plan without there consent. Some witty copy turns the tables and makes the argument that paying to call your friends is better because it will eliminate turning people into gaggling idiots and somehow lead to anarchy. There's even a second site that follows the so-called class action suit.
To kick off its "behind the scenes" follow up to it Bravia Balls ad, Sony has launched a weblog, mostly written by the film crew, that will chronicle the creation of the follow up spot. The spot will be shot in Scotland and involve fireworks and thousands of gallons of paint. Based on an image of a dull, grey building posted on the blog, it would seem Sony has plans to cover the building with color as it did the streets of San Francisco. Stay Tuned.
Bud Light has created this Aborigine-like guy called Zagar and featured him on his own website and blog written by his "roommate," Steve. Videos on the site follow the the Crocodile Dundee-like, fish-out-of-water antics that come with cultural transplantation. Some of its funny. Some of its lame. The site has all the usual wallpapers, AIM icons and downloads and there's also a Flickr page and the very bloggy blog written by Steve which has all the required bloggy blog bells and whistles. So far, there are three posts that point to the three videos on the site. One wonders how long Bud Light will go to the expense of creating videos to foster blog content given that they are TV commercial quality.
We all know no one pays attention to political ads and so does WestWayne and the Ad Council which, together, have launched a PSA campaign to encourage young voters to get out and vote during the midterm elections. Maximizing the over usage of pointless political platitudes, the ads call attention to the very thing many political ads generate: apathy. At the same time, the ads point out the downside of apathy with the tagline, "If you're not voting then who are you electing?" See them all here.
The television PSAs are accompanied by radio ads as well as a website which will host all sorts of goodies such as ringtones, podcasts, e-cards and blogs for each of the mock candidates.
Movie Marketing Madness tells the story of John Campea who runs The Movie Blog and his recent run in with Paramount. John had been hyping the Paramount movie [name withheld so as not to provide any undeserved publicity] by talking about the production of the film and posting images from the production. Like a bunch of clueless idiots, Paramount execs did some very silly things. First, they asked John to remove a couple pictures from his site. John complied after making sure Paramount wanted to remove this publicity from the million people who read his blog. Yes, they did and so he removed them. Then the next morning, he found his site down which he later realized was due to a cease and desist letter sent from Paramount to his hosting company complaining about a third picture which Paramount never notified him about.
- ClickZ's Rebecca Lieb takes a look at the current state of social networking and rightly concludes three things: It's not new and it's been around since the Internet was born. MySpace, Facebook and YouTube are far from the only social networks out there. And the hot social networks of today will almost definitely not be the hot ones of tomorrow.
- Commenting on Chef One Dumplings becoming the Official Dumplings of New York's Brooklyn Cyclones. George Parker thinks the whole "official fill-in-the-blank of fill-in-the-blank" thing is stupid.
- Bloggers get bribed, um, paid, to post positive stories for paying brands. Everyone, rightfully so, freaks.
- K-Fed hooks up with K-Swiss and never again shall "celebrity" product endorsement be the same.
If the premise of Ford's new Bold Moves documentary, which promises to rip the bullshit out of the company, holds true, the company may actually live up to the promise of its new "Bold Moves" ad campaign. The online documentary series promises an unfettered look inside the company and how it plans to return to profitability by 2008. The first episode of the series recounts Ford's glory days but very quickly admits its tenuous position in the face of superior foreign automotive companies which continue to take more and more market share. With the documentary, Ford promises to tell the honest story of how it will engineer its own comeback.
After receiving an email from Sinuate Media, a company that represents a project for Twix, Andrew Krucoff, publisher of the ad-free blog Young Manhattanite, decided to sell out. He was contacted by Sinuate Media's Justin Chiang who asked Krucoff to post banners promoting a sweepstakes in return for a bunch of free candy bars and some MLB tickets. Apparently a lover of candy, Krucoff caved at agreed to post the banner. So much for the ad-free blog concept.
- AdFreak says two out of the three Sea-Doo films are pretty good. We'll take thier word for it since, like many bloated sites, it wouldn't load well for us. Then again, that could just be our crappy Internet connection. And if you're wondering what Eric Roberts is doing these days. Here's your answer.
- Jack Morton has published a white paper which finds experiential marketing to be more likely to "increase understanding, lead to action and inspire advocacy."
- Nokia is running a blog-based campaign in Toronto and Vancouver to promote its new 6682 phone. The company has promised to send bloggers the phone for free if they qualify (age, blog size, location, etc.)
- An Iowa construction company which is building the Iowa Speeday is promoting the track by outfitting ten of the company's cement trucks with Iowa Speedway decals.
- Crispin Porter + Bogusky's VW Configurator, which was developed in part by IQ Interactive, took home a Cyber Lions Grand Prix.
- It's in French so we're not sure what it's all about but we do know it's for Coke BlaK. We've also seen the hippy-dippy floral/bubble theme before. Yup, we have and it was for Coke's M5 project.
Hoping to achieve the ubiquitous popularity the Lance Armstrong Foundation Livestrong bracelet did, the Christopher Reeve Foundation has launched a campaign to promote its Superman Tag, a dog tag-like item with the Superman S that can be worn on a necklace, on a key chain or on clothing. The campaign, which will include print, online, PSAs, cinema ads, blogger outreach and a MySpace page, intends to leverage the upcoming Superman Returns movie to build additional awareness of the tags which will carry the tagline, "Go Forward." Proceeds from the sale of the tags will go to the Christopher Reeve Paralysis Foundation.
Warner Brothers has allowed the campaign to use the S symbol royalty free for the duration of the campiagn which will run until February 2008.Euro RSCG 4D created the campaign and is urging sites to donate ad space for the campaign. HealthOrbit and Prevention have. Adrants will be donating space as well. If you are so inclined, ad banners are available on the SupermanTag site.