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Enfatico Now Producing Work For Dell

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While Dell's Digital Nomads site has been up for a few weeks, it's only just beginning to receive press. The site is a social media offering for the increasing number of people for whom location has become irrelevant when it comes to work and online life.

Digital Nomads is a blog, a Facebook page, a LinkedIn page, a Twitter identity and a YouTube page. While it's been unclear whether or not Enfatico was involved in the creation of the work, an email to Dell Digital Nomad Enterprise Evangelist Bruce Anderson confirmed the agency's involvement. Anderson tells us Enfatico was "involved in the overall layout, design and social-media integration for the site."

With Dell's Richard at Dell having previously made mention to Adrants of work already done by Enfatico, it would seem that knowledge combined with the launch of Digital Nomads, would call for the retirement of that Enfatico countdown clock.

by Steve Hall    Aug-21-08   Comments (13)    Bookmark and Share     
Topic: Agencies, Brands, Online, Social, Weblogs

Violet Blue Turns to Metafilter Commenters For Answers

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In her quest to figure out just why, why, why Boing Boing did what it did, Violet Blue has turned to Metafilter commenters for answers with a video in which she reads all the comments left on a Metafilter post about the debacle.

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by Steve Hall    Jul-21-08   Comments (1)    Bookmark and Share     
Topic: Opinion, Weblogs

Technorati Does Blog Ads, Facebook Ties MySpace, Sly Does VW

- Technorati has launched its blog ad network.

- In April, Facebook caught up to MySpace and is now reaching 115 million people each month according to Comscore. It's not like we didn't see this coming years ago. Though MySpace still beats Facebook in the U.S. with 72 million monthly uniques as compared to Facebook's 36 million.

- Ew...just ew.

- Cyber Lions and Design Lions Cannes shortlists have been announced.

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by Steve Hall    Jun-18-08   Comments ()    Bookmark and Share     
Topic: Celebrity, Research, Social, Tools, Weblogs

Former AgencySpy Writer Aims to Improve Ad Biz With Fifth Column

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The original writer of AgencySpy, SuperSpy, has launched Fifth Column, which aims to improve the advertising business by soliciting comments for improvement which will then be sent to the agencies they apply to and, ultimately published for public consumption.

On Advertising Fifth column, formerly anonymous blogger SuperSpy now refers to herself as Sabrina Duncan which, if you do a Google search doesn't help much since all you get are endless listing of Kate Jackson's Charlie's Angel character, Sabrina Duncan.

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by Steve Hall    Jun-16-08   Comments (2)    Bookmark and Share     
Topic: Agencies, Good, Opinion, Weblogs

Air One Treats Boston Bloggers to Italian Goodness

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Last night at Lucca's in Boston's North End, Lufthansa's Air One, with help from Edelman, gathered together a collection of Boston-based bloggers to introduce the airline's new, non-stop flights from Milan to Boston and Chicago. With awesome Italian goodness, wine and food was served while Air One Head of Network and Marketing Giorgio De Roni talked a bit about the airline and the new routes.

The group was also treated a short lesson in speaking Italian and Italian culture so s to prevent one from appearing an idiot while traveling to Italy.

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by Steve Hall    Jun-13-08   Comments ()    Bookmark and Share     
Topic: Events, Weblogs

Author Attacks Gawker With Britney Spears Stickers For Book Promotion

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To promote his new book, Cognitive-Behavioral Therapy, author Tao Lin has placed stickers around New York which say, simply, Britney Spears. Apparently, his intended hipster audience will make the connection.

Last June, Gawker pretty much trashed Lin's similarly strange promotional tactics for some earlier books by posting some of his creepy emails.

Flash back to this year and Gawker recently found the door to its offices plastered with Britney Spears stickers in an apparent retaliation for Gawker's less than kind (though totally warranted) words.

Hmm...so is Tao Lin an impetuous child or brilliant marketer?

by Steve Hall    Jun-13-08   Comments (4)    Bookmark and Share     
Topic: Guerilla, Promotions, Publishing, Strange, Weblogs

Teaser! Countdown Clock! Blog! It Must be...A Marketing Campaign!

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Here's yet another one of those videos that presents itself as one thing but is likely just another promotion for something no one needs or wants. In the video, the predictions of Nostradamus are examined as they relate to some mysterious wind that is supposed to "besiege the capital of Europe" otherwise known as Brussels.

The video ends with the classic date teaser, "Fall 2008" and a link leads to http://legrandsouffle.be, a blog with the ubiquitous countdown clock and other goodies. It's not in English so it's unclear if there are any further details on the site. No doubt, those who can read the site will fill in the blanks.

The video was posted by Cherry and Cake, a fairly well known agency in the Netherlands. Care to comment, guys?

by Steve Hall    May-20-08   Comments (7)    Bookmark and Share     
Topic: Online, Video, Weblogs

BlogAds Explained, Congdon Returns, Idol Awesomed, Mullen Gets Relentless

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- Saatchi Singapore adds what AdFreak calls a bit of Evil Dead to a domestic abuse campaign which focuses on verbal abuse.

- Rocketboom's Amanda Condonn is back after a two year stint with mainstream media with a new video show of her own called Sometimes Daily. (Did you get a nose job, Amanda?)

- Advertising Age's Simon Dumenco rounds up the top seven "most awesomest" American Idol moments of this season.

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by Steve Hall    May-19-08   Comments ()    Bookmark and Share     
Topic: Agencies, Cause, Weblogs

Disney Sponsors Boobs and Blowjobs

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Whomever is responsible for buying Disney's online media is - or soon will be - getting an irate phone call from Mickey. Again.

Last Fall, some contextually placed Disney ads appeared in a webcam video of "Andrea" fondling her breasts. Now, a series of banner ads are appearing on celebu-porn site Egotastic next to Keeley Hazell covering her breasts, images from a Kristen Davis "sex tape," images from a Lindsay Lohan sex tape, Denise Richards displaying her crotch and more. Screenshots are here. No nudity per se but possibly NSFW.

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by Steve Hall    Mar-28-08   Comments (6)    Bookmark and Share     
Topic: Brands, Celebrity, Online, Racy, Weblogs

Lingerie Site Features Hot Models, Blog About Models' Demoralizing Effect

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So here's an intriguing campaign for you transparency lovers. Strawberry Frog crafted a website for Brazilian lingerie company Universo Intimo, filled it with images of impossibly hot models...then added a blog on which a woman writes about how young girls can be demoralizing and create impossible to achieve expectations.Um, nice but huh?

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by Steve Hall    Jan-29-08   Comments (29)    Bookmark and Share     
Topic: Online, Racy, Strange, Trends and Culture, Weblogs

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