Having exhausted all contacts, (okay, I asked one person I knew), I'm going under the assumption that what I got sent to me is actually a viral campaign for Target, because, well, THERE'S BIG RED LOGOS EVERYWHERE. I appreciate a good one-line gmail stealth campaign as much as the next person, but if this is actually for the retailer, an otherwise clever idea and simple execution of the awkward price proposition was absolutely wasted.
To go through the trouble of avoiding brand mentions but then give the idea away right as you enter the site seems like a waste. If this isn't for them? It's okay. I'm an ad blogger. Facts don't matter with us when compared to real journalists. Either way, it's still a whacked site and props to the creators.
Ever the mysterious one, AdWeak, has returned once again to tear apart the ad industry. Never heard of AdWeak? AdWeak was the George Parker of 2002. The AgencySpy with a heavy dose of insiderism. Adrants with far more imagination. AdWeak routinely skewered the industry with witty spoofs and The Onion-style reporting.
Yesterday, we mentioned Gawker Media announced the acquisition of the blog BloodCopy. We also mentioned it had to be a joke. Well, it is and it isn't. The long-running blog is part of a Campfire-created campaign for HBO's True Blood. Since it's inception, BloodCopy has kept in-story, increasing its fanbase of vampire culture lovers and show fans.
- The Firsky thinks Gawker site Jezebel is engaging in double talk by lambasting sexist advertising while accepting money from advertisers who, according to The Frisky, make sexist advertising.
- Subway is out with a new Subway Kids game.
- More Malibu Rum Island Bowling silliness.
- adMarketplace would like us to know "For the second straight quarter, Google reported that it cut its Traffic Acquisition Costs (payments to AdSense publishers) in the first quarter of 2009. Their payout to publishers dropped 1.7% in Q4 2008, and an additional 2.1% in Q1 2009, costing AdSense publishers thousands of dollars."
- Those adorable/scary furry things in Coke's new Organ Player commercial? Find everything out about them on their Facebook page and their Flickr page.
- Tired of being original? Want to get lazy and just jump on the homage express? Head over to Steal Our Ideas where on and Adam are happy to concept so you don't have to.
- Bud Spencer punches people for no apparent reason in Bancaja commercial.
- Love this Wildfox photoset. Tube sox and car washes never looked so sexy.
"This guy, whether we like it or not, is the future." So says a very angry Friday Night Lights author Buzz Bissinger of Deadspin Editor Will Lietch in a Gawker Media promotional reel released today.
The reel sums up the company's offerings and, in true form, gleefully highlights (while taunting, of course) its detractors. It's Gawkeriffic. We've been reading Gawker Media's blogs since Elizabeth Spiers made her first post on Gawker back in the day. And we've loved every word.
While micro-blogging (think Twitter), social networks (think Facebook) and social media (think, well, everything else) get all the hype these days, blogs, with an insatiable dagger-like obsession, still rule at razor sharp coverage of specific topical areas like no other media out there. And they do it faster, cheaper and snarkier.
Mashable has debuted a new advertising opportunity called The Twitter Brand Sponsors Module. Brands can pay to have their tweets syndicated into the module which is displayed in the right hand column of the site. Mashable will also include one charity gratis.
It's an interesting idea and yet another of the hundreds of Twitter monetization ideas floating around out there that, amazingly, Twitter has yet to adopt.
The module was developed exclusively for Mashable by Dan Zarella.
Oh wait. Didn't we just write that headline? Here we go again. Or is it "there you go again?" I can never remember what that Reagan dude used to say all the time. Anyway, here's the deal.
In a blog post, Jason Roe pointed out a fluke on the Ryanair website that made it possible for someone to book a flight and not be charged for it. He didn't actually book a free flight but he wanted the error to be made know.
How did Ryanair react? As if a Mastercard blowjob ad, pricelessly:
10. Ryanair Staff #1 Says:
February 19th, 2009 at 5:25 pm
you're an idiot and a liar!! fact is!
you've opened one session then another and requested a page meant for a different session, you are so stupid you dont even know how you did it! you dont get a free flight, there is no dynamic data to render which is prob why you got 0.00. what self respecting developer uses a crappy CMS such as word press anyway AND puts they're mobile ph number online, i suppose even a prank call is better than nothing on a lonely sat evening!!
Sweet, huh? But it gets worse. Upon confirmation the above comment did, in fact, come from a Ryanair employee, Ryanair spokesman Stephen McNamara said:
- This is really, really lame but since it has to do with Super Bowl advertising we're gonna share.
- Some stupid game called Gal-ad-a lets you review portfolios. We have a headache already.
- Layoff blog Please Feed the Animals has morphed into a job site of sorts where "where job seekers and cash-strapped agencies could find each other." Check it out.
- On February 11, BDI will host its Advertising Industry Diversity Job Fair at NYU. Get the details here.
American Apparel has teamed with fashion blog social network Chictopia to feature the site's member's in a new advertising campaign. The campaigns will run on Chictopia's website as well as the member's individual fashion blogs. The models will wear a combination of American Apparel and the company's vintage line California Select.