Yawn. Oh Wait, Not Yawn! It's Time For Another Sony Commercial!

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Balls! Paint! Play-Doh! Foam! Zoetrope! Zoetrope? Say what? Yes, it's time for another grand scale Sony commercial and it's being shot right now in Northern Italy. The ad will feature Brazilian footballer Kaka and the the world's largest zoetrope as vetted by the Guinness Book of Records. The zoetrope, a device invented in 1834 by William Horner which creates short films out of static images, measures 30 meters in circumference and 10 meters in diameter.

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by Steve Hall    Dec- 4-08    
Topic: Brands, Commercials, Social, Weblogs



iJustine, Karen Get Lost in America With AT&T

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Surprisingly, there hasn't been much press on AT&T's Lost in America, a Wal-Marting Across America-style (sorry, Justine) travel blog program fronted by Justine Ezarik, a.k.a iJustine and Karen Nguyen. For a few months now, the pair have been "lost" in America and exploring Alaska, Austin and Chicago.

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SocialSpark Launches Affiliate, Premium Blogger Programs

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In years past, we, along with others, have thrashed PayPerPost (now more commonly known as SocialSpark though the PayPerPost name still exists) for its initial, somewhat shady offering which paid bloggers to write about a particular company without disclosure. Following an immediate backlash, the company moved more and more towards open transparency and, today, is out with two new offerings.

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by Steve Hall    Oct-17-08    
Topic: Tools, Weblogs



Dog Disappears, Grey's Blog Disappears, HHCC's Reappears

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- In this new Venables, Bell & Partners-created commercial for Audi, a house gets a time-based makeover and so does the dog.

-Apparently, Grey SF is inexplicably no longer blogging.

- But Hill Holiday's blog, one of the earliest agency blogs, is active again after a few layers of dust settled.

- Google has launched do it yourself display advertising.

- Today's Jeopardy will feature a category dedicated solely to the AMC show Mad Men.

by Steve Hall    Oct-17-08    
Topic: Agencies, Commercials, Online, Weblogs



Cancer Bottled, Born Digital, Gawker Retools, Lingerie Objectified

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- There are many ways to call attention to breast cancer awareness. This is yet another one which makes an interesting association between the affected body part and the company behind the awareness campaign.

- Wonder what the "born digital" crowd does all day long? Here's your answer.

- Gawker Media's Nick Denton has announced cutbacks at his company and predicts a challenging year ahead in 2009.

- Perhaps due to genuine interest or perhaps to hear how many times Palin would utter yet another soccer mom-ism, 69.9 million viewers tuned in to the Biden/Palin debate, more than the 52.4 million who watched Obama debate McCain.

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by Steve Hall    Oct- 5-08    
Topic: Outdoor, Publishing, Racy, Video, Weblogs



Blogworld! Vegas! Sexy Geeks! Much More Than Just A Conference

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So Blogworld. If you've ever wanted to hang out with 3,000 bloggers and talk about, well, blogging then Blogworld is the place to be. In its second year, Blogworld brings together everyone from Robert Scoble to, well, people you've never heard of in Las Vegas each year to pontificate about how blogs and all that blogs have spawned effect, well (again), everything.

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In his keynote address Friday, Wine Library's Gary Vaynerchuk took a"just do it" approach to explaining what it takes to launch a successful business through the use of blogs and social media. Basically, his mantra was "become the expert" and "own the space." Identify every known blogger in your intended space, make contact with them, comment on their blog, comment on those who comment on your own blog, answer every single email, join Twitter and make contact with everyone related to what your business does.

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by Steve Hall    Sep-23-08    
Topic: Industry Events, Weblogs



Enfatico Now Producing Work For Dell

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While Dell's Digital Nomads site has been up for a few weeks, it's only just beginning to receive press. The site is a social media offering for the increasing number of people for whom location has become irrelevant when it comes to work and online life.

Digital Nomads is a blog, a Facebook page, a LinkedIn page, a Twitter identity and a YouTube page. While it's been unclear whether or not Enfatico was involved in the creation of the work, an email to Dell Digital Nomad Enterprise Evangelist Bruce Anderson confirmed the agency's involvement. Anderson tells us Enfatico was "involved in the overall layout, design and social-media integration for the site."

With Dell's Richard at Dell having previously made mention to Adrants of work already done by Enfatico, it would seem that knowledge combined with the launch of Digital Nomads, would call for the retirement of that Enfatico countdown clock.

by Steve Hall    Aug-21-08    
Topic: Agencies, Brands, Online, Social, Weblogs



Violet Blue Turns to Metafilter Commenters For Answers

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In her quest to figure out just why, why, why Boing Boing did what it did, Violet Blue has turned to Metafilter commenters for answers with a video in which she reads all the comments left on a Metafilter post about the debacle.

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by Steve Hall    Jul-21-08    
Topic: Opinion, Weblogs



Technorati Does Blog Ads, Facebook Ties MySpace, Sly Does VW

- Technorati has launched its blog ad network.

- In April, Facebook caught up to MySpace and is now reaching 115 million people each month according to Comscore. It's not like we didn't see this coming years ago. Though MySpace still beats Facebook in the U.S. with 72 million monthly uniques as compared to Facebook's 36 million.

- Ew...just ew.

- Cyber Lions and Design Lions Cannes shortlists have been announced.

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by Steve Hall    Jun-18-08    
Topic: Celebrity, Research, Social, Tools, Weblogs



Former AgencySpy Writer Aims to Improve Ad Biz With Fifth Column

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The original writer of AgencySpy, SuperSpy, has launched Fifth Column, which aims to improve the advertising business by soliciting comments for improvement which will then be sent to the agencies they apply to and, ultimately published for public consumption.

On Advertising Fifth column, formerly anonymous blogger SuperSpy now refers to herself as Sabrina Duncan which, if you do a Google search doesn't help much since all you get are endless listing of Kate Jackson's Charlie's Angel character, Sabrina Duncan.

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by Steve Hall    Jun-16-08    
Topic: Agencies, Good, Opinion, Weblogs








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