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So here's an intriguing campaign for you transparency lovers. Strawberry Frog crafted a website for Brazilian lingerie company Universo Intimo, filled it with images of impossibly hot models...then added a blog on which a woman writes about how young girls can be demoralizing and create impossible to achieve expectations.Um, nice but huh?
Even though radio gets little to no editorial coverage here on Adrants or anywhere else for that matter unless you read FMQB, we like the medium. We like it a lot. It's got music. It's got talk. It's got news. And it's all free. For a media buyer, it's got frequency, fairly decent demographic targetability and the ability to craft wonderful promotional events.
But, as everyone obsesses over the internet and all the MyFaceSpaceBookSecondTwitterLifePownceWordBloggerPressMovableBookmarkType insanity that's been nicely wrapped with a pretty bow and a card labeled "Web 2.0," radio has all but disappeared from the forefront of, well, everything. The National Association of Broadcasters and the Radio Advertising Bureau hope to change that with a new Radio 2020 campaign. The campaign will highlight radio's success stories and its involvement in culture and society. The campaign's Radio 2020 blog aims to bring an ongoing dialog about the medium to a higher level of consciousness (did we just write that blather?).
Though the antennae in our car has been broken for over a year depriving us of radio's offerings, we still dig the medium and wish it a long, happy life.
After spending some time with Cheetos' new Orange Underground, a full blown movement "committed to transforming sterile order into messy mayhem," its primary purpose of urging people to do wacky Random Acts of Cheetos that don't involve eating makes perfect sense. After all, Cheetos aren't even food. They're just a bunch of man-made chemicals mixed together and placed in a bag. This campaign is much like the Mentos/Diet Coke thing whereby people were urged to perform all manner of chemical wizardry as opposed to actually consuming the products, both questionable, at best, as to whether or not they, too, are actual foods.
- The Denver Egoist, which covers the Colorado ad scene, is in search of an additional writer and is holding an essay contest. Check it out here.
- It seems American Idol judge Paula Abdul along with Madonna may perform during the Super Bowl. No one at FOX is confirming or denying anything and it's unclear when (and even if) either of them will make an appearance.
- Maybe because it's now OK to make movies about girls who have teeth in their vaginas, it's OK to develop an ad that looks just like the body part.
- The Green Effie Awards has announced its call for entries which will be due February 15. The Green Effies honor eco-marketing campaigns. Info here.
Gawker Media, publisher of the famed Gawker, Defamer, Lifehacker and other blogs, has, over the years, experimented in various ways with generating advertising revenue. One of the tactics they put in place a while back was to forgo the use of ad networks to fill its unsold, remnant space and, instead, offer it to artists with its Gawker Artists programs.
Gawker Artists is a collection of Gawker-published artists who benefit from the wide reach of Gawker Media blogs, gaining awareness they'd otherwise have to pay for. You see, Gawker Media doesn't charge for the ad space or for the artist's appearance on in Gawker Artists website.
On Shake Well Before Use, Social Media Insights Consultant Ariel Waldman has written a detailed analysis and review of a campaign hair care company Garnier has launched which involves blog briber PayPerPost (now hiding behind the walls of social media company IZEA) and what is purported to be a new TV show called The Harry Situation. On the show's website, clips highlight the sexual innuendo and double entendre-laden theme of the show. It also covers what's being sold as dispute between the show's creators and Garnier who pulled their sponsorship because of the show's racy content.
Of course, the controversy isn't real. Either is the show. It's all part of an elaborate ad campaign complete with what appear to be paid blog posts and a YouTube video featuring Garnier SVP of Sales Steve Lutz who explains why the company pulled their sponsorship.
- Walmart's doing the blog thing again. Hopefully they'll get it right this time.
- PETA might not like this crazy road kill lady but we do. Except for those nasty teeth of hers.
- Cynopsis Digital reports, "NBC Universal added another platform for its download-to-own content - SanDisk's flash memory aided Fanfare service scheduled to launch in January. Fanfare is yet another PC to TV device that simplifies the transfer of content by allowing video to be downloaded to a USB drive then walked over to the TV."
- OMMA has announced its 2007 Agency of the Year Awards and has crowned Mediaedge:cia's MEC Interaction top honors.
I've known Tony Pierce since Adrants was a part time gig started while I was between jobs and was read by one person. Me. That was early 2001. Now, in late 2007, Adrants is, if we can be so egotistically blunt, a major contender in the ad world. Now, in late 2001, Tony Pierce, who was most recently Editor at the LAist is moving on to the LA Times where he will oversee the newspaper's 25 blogs. Times do change.
I think the LA Times' decision to hire Tony is an amazingly astute choice. Newspapers know they have it tough these days and they need to explore new publishing channels. In an exit interview with LAist News Editor Andy Stemberg, Tony cuts through the crap and tells it like it is. Bloggers are bloggers and journalists are journalists. Each have their strengths and weaknesses. Pierce examines this in his interview and refreshingly steers clear of early days, blogger-bashes-MSM rhetoric. For as much as blogging has contributed to the world of information transferral, mainstream media still holds the cards when it comes to infrastructure, extensibility, expertise and a lot of other things.
It will be very interesting to see how Tony marries the two worlds. If his past successes are any indication, newspaper publishing and blogging are going to become and even more delicious cocktail than they already are. Congrats, Tony.
Now here's a campaign that knows how to have fun. There's not many products you can slam while at the same time touting them as superior but that's what Florida's Natural is doing with its Orange Diaries. On a blog and in videos farmers Dave and Gus find all sorts of uses for imported (read, bad) oranges from using them as knee pads, ear muffs, pencil holders and a yo-yo. Simple. Amusing. Different.
- You know a magazine is having a tough time when it hosts a promotion allowing potential subscribers to name their own subscription price.
- Here's a video explaining the launch of Ad Air, the company that recently placed a gigantic board on the ground next to the Dubai airport.
- If you're a fan of widgets, you might like Gydget. You can use it in you marketing programs to spread your brand throughout the world of social media.
- Survivor's got a lunch lady but Wieden + Kennedy's got a lunch lady blog!
- To promote its service from Sao Paulo, Emirates Airlines created a commercial the length of the flight, 14 hours and 40 minutes.
- If you like NBC's Bionic Woman - which seems to waffle between decent TV and crap not worthy of air time - you can visit NBCs Bionic site to see how...uh...bionic you are? Huh?
- Teen makes commercial for Apple iPod Touch.