Former AgencySpy Writer Aims to Improve Ad Biz With Fifth Column

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The original writer of AgencySpy, SuperSpy, has launched Fifth Column, which aims to improve the advertising business by soliciting comments for improvement which will then be sent to the agencies they apply to and, ultimately published for public consumption.

On Advertising Fifth column, formerly anonymous blogger SuperSpy now refers to herself as Sabrina Duncan which, if you do a Google search doesn't help much since all you get are endless listing of Kate Jackson's Charlie's Angel character, Sabrina Duncan.

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by Steve Hall    Jun-16-08    
Topic: Agencies, Good, Opinion, Weblogs



Air One Treats Boston Bloggers to Italian Goodness

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Last night at Lucca's in Boston's North End, Lufthansa's Air One, with help from Edelman, gathered together a collection of Boston-based bloggers to introduce the airline's new, non-stop flights from Milan to Boston and Chicago. With awesome Italian goodness, wine and food was served while Air One Head of Network and Marketing Giorgio De Roni talked a bit about the airline and the new routes.

The group was also treated a short lesson in speaking Italian and Italian culture so s to prevent one from appearing an idiot while traveling to Italy.

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by Steve Hall    Jun-13-08    
Topic: Events, Weblogs



Author Attacks Gawker With Britney Spears Stickers For Book Promotion

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To promote his new book, Cognitive-Behavioral Therapy, author Tao Lin has placed stickers around New York which say, simply, Britney Spears. Apparently, his intended hipster audience will make the connection.

Last June, Gawker pretty much trashed Lin's similarly strange promotional tactics for some earlier books by posting some of his creepy emails.

Flash back to this year and Gawker recently found the door to its offices plastered with Britney Spears stickers in an apparent retaliation for Gawker's less than kind (though totally warranted) words.

Hmm...so is Tao Lin an impetuous child or brilliant marketer?

by Steve Hall    Jun-13-08    
Topic: Guerilla, Promotions, Publishing, Strange, Weblogs



Teaser! Countdown Clock! Blog! It Must be...A Marketing Campaign!

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Here's yet another one of those videos that presents itself as one thing but is likely just another promotion for something no one needs or wants. In the video, the predictions of Nostradamus are examined as they relate to some mysterious wind that is supposed to "besiege the capital of Europe" otherwise known as Brussels.

The video ends with the classic date teaser, "Fall 2008" and a link leads to http://legrandsouffle.be, a blog with the ubiquitous countdown clock and other goodies. It's not in English so it's unclear if there are any further details on the site. No doubt, those who can read the site will fill in the blanks.

The video was posted by Cherry and Cake, a fairly well known agency in the Netherlands. Care to comment, guys?

by Steve Hall    May-20-08    
Topic: Online, Video, Weblogs



BlogAds Explained, Congdon Returns, Idol Awesomed, Mullen Gets Relentless

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- Saatchi Singapore adds what AdFreak calls a bit of Evil Dead to a domestic abuse campaign which focuses on verbal abuse.

- Rocketboom's Amanda Condonn is back after a two year stint with mainstream media with a new video show of her own called Sometimes Daily. (Did you get a nose job, Amanda?)

- Advertising Age's Simon Dumenco rounds up the top seven "most awesomest" American Idol moments of this season.

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by Steve Hall    May-19-08    
Topic: Agencies, Cause, Weblogs



Disney Sponsors Boobs and Blowjobs

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Whomever is responsible for buying Disney's online media is - or soon will be - getting an irate phone call from Mickey. Again.

Last Fall, some contextually placed Disney ads appeared in a webcam video of "Andrea" fondling her breasts. Now, a series of banner ads are appearing on celebu-porn site Egotastic next to Keeley Hazell covering her breasts, images from a Kristen Davis "sex tape," images from a Lindsay Lohan sex tape, Denise Richards displaying her crotch and more. Screenshots are here. No nudity per se but possibly NSFW.

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by Steve Hall    Mar-28-08    
Topic: Brands, Celebrity, Online, Racy, Weblogs



Lingerie Site Features Hot Models, Blog About Models' Demoralizing Effect

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So here's an intriguing campaign for you transparency lovers. Strawberry Frog crafted a website for Brazilian lingerie company Universo Intimo, filled it with images of impossibly hot models...then added a blog on which a woman writes about how young girls can be demoralizing and create impossible to achieve expectations.Um, nice but huh?

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by Steve Hall    Jan-29-08    
Topic: Online, Racy, Strange, Trends and Culture, Weblogs



Campaign Aims to Give Radio Some Limelight

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Even though radio gets little to no editorial coverage here on Adrants or anywhere else for that matter unless you read FMQB, we like the medium. We like it a lot. It's got music. It's got talk. It's got news. And it's all free. For a media buyer, it's got frequency, fairly decent demographic targetability and the ability to craft wonderful promotional events.

But, as everyone obsesses over the internet and all the MyFaceSpaceBookSecondTwitterLifePownceWordBloggerPressMovableBookmarkType insanity that's been nicely wrapped with a pretty bow and a card labeled "Web 2.0," radio has all but disappeared from the forefront of, well, everything. The National Association of Broadcasters and the Radio Advertising Bureau hope to change that with a new Radio 2020 campaign. The campaign will highlight radio's success stories and its involvement in culture and society. The campaign's Radio 2020 blog aims to bring an ongoing dialog about the medium to a higher level of consciousness (did we just write that blather?).

Though the antennae in our car has been broken for over a year depriving us of radio's offerings, we still dig the medium and wish it a long, happy life.

by Steve Hall    Jan-23-08    
Topic: Campaigns, Radio, Weblogs



Cheetos Gets Really, Really Weird With Orange Underground

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After spending some time with Cheetos' new Orange Underground, a full blown movement "committed to transforming sterile order into messy mayhem," its primary purpose of urging people to do wacky Random Acts of Cheetos that don't involve eating makes perfect sense. After all, Cheetos aren't even food. They're just a bunch of man-made chemicals mixed together and placed in a bag. This campaign is much like the Mentos/Diet Coke thing whereby people were urged to perform all manner of chemical wizardry as opposed to actually consuming the products, both questionable, at best, as to whether or not they, too, are actual foods.

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by Steve Hall    Jan-18-08    
Topic: Good, Online, Poster, Social, Strange, Video, Weblogs



Denver Wants Ego, Effie Calls Green, Absolut Does Vaginas

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- The Denver Egoist, which covers the Colorado ad scene, is in search of an additional writer and is holding an essay contest. Check it out here.

- It seems American Idol judge Paula Abdul along with Madonna may perform during the Super Bowl. No one at FOX is confirming or denying anything and it's unclear when (and even if) either of them will make an appearance.

- Maybe because it's now OK to make movies about girls who have teeth in their vaginas, it's OK to develop an ad that looks just like the body part.

- The Green Effie Awards has announced its call for entries which will be due February 15. The Green Effies honor eco-marketing campaigns. Info here.

by Steve Hall    Jan-17-08    
Topic: Industry Events, Publishing, Strange, Weblogs










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