Dell Reviews, Disney Buys Club Penguin, Deutsch Huffs, Sex Still Sells

americanapparel)sexsells.jpg

- Dell's $760 million account is up for grabs and everyone wants it.

- Disney just gave the three Canadian dads who launched Club Penguin $350 million with another $350 million on the way in 2009.

- Catch Speedo King Donny Deutsch and uber political commentator Arianna Huffington at the Venetian Hotel in Las Vegas September 30 - October 2 when they speak at the Electronic Retailing Association convention.

- BL Ochman tells us how one brand, Kryptonite Lock, has improved its handling of social media outbursts dramatically since 2004 when it was awarded Business 2.0's Dumbest Business Moment of the Year Award.

more »

by Steve Hall    Aug- 2-07    
Topic: Brands, Industry Events, Social, Weblogs



Al Gore Says We Cannes Do It, Marketing Bloggers Publish Book

gore_cannes.jpg

- If you haven't seen it, here's Al Gore's speech he gave at Cannes about climate change about how the advertising industry can effect it. It's in three parts. Here, here and here.

- The Age of Conversation, a book written by 100 marketing bloggers and writers the wordl over, just went on sale today. You can check it all out in this Advertising Age story.

- If you want to read blog posts by celebrities, politicians and business leaders who don't even know they are writing them, head over to News Groper.

- Google has released AdSense for Mobile beta.

by Steve Hall    Jul-18-07    
Topic: Industry Events, Publishing, Trends and Culture, Weblogs



Transparency Police Bludgeon Blu-ray Backers, Backers Relent

hollywood_hi_def.jpg

Oh how those faux blog-loving marketers will never learn (until, of course, they're pummeled by transparency police. Read on). Attention, marketers. Repeat after us: "The consumer is not an idiot. The consumer in not an idiot. The consumer is not..." OK? Good. Now that you're all cured, let's all revel in the glory of faux-lover supreme, our friends over at Sony who, along with several other movie studios and companies, has just launched Hollywood in Hi-Def, a site that praises the visual and aural deliciousness of high definition DVDs.

more »

by Steve Hall    Jul-16-07    
Topic: Bad, Brands, Weblogs



Lucky Brand Jeans Brings Back Sixties-Style Summer of Love

luckybrandjeans.jpg

We're behind on this a bit but New York's Night Agency has put together a 21st century version of a 1960's flower power, cross country tour for Lucky Brand Jeans complete with tricked out 1949 Flxble bus. The bus, which recently made its way across the country from LA, is now in New York City and will be parked in front of the Lucky Brands store at Broadway between Prince and Spring around 4PM where The Hysterics will perform if you want to check it out.

The bus will then set out to traverse the country again making stops at events such as Lollapalooza, Voodoo Music, 10,000 Lakes, Austin City limits and others throughout the summer and fall.

more »

by Steve Hall    Jul-13-07    
Topic: Events, Good, Video, Weblogs



Ford Sponsors Wiki-Controlled Farting Joneses

back_stretch_fart_ford.jpg

Created by Imagine Digital Communications and produced by Baby Cow, the Ford-sponsored "daily interactive online sitcom" uses a Wiki-style website called Where Are the Joneses, which allows any viewer to change the storyline, character, setting, location or any other element of the sitcom. With all kinds of interesting scenes involving back stretch farting, we're sure this one's going to be a winner.

by Steve Hall    Jul-10-07    
Topic: Online, Strange, Video, Weblogs



McDonald's Blogs Again, Paris Hilton Teaches Branding

SVAwebdesign.jpg

- Reader's Digest has just announced it will now accept ads on its back cover in January...and cut circulation by 20 percent. Hmm. Guess things aren't going so well.

- Any iPhone spoof that has the copy, "I'm drunk as fuck and I'm driving down the Interstate" is good in our book.

- Uppity blogoshereites aren't taking kindly to McDonald's latest blogging efforts in which the junk food giant has enlisted six "mommy bloggers" to tout the wonders of carrying Big Mac in one hand and a screaming two year old in the other.

- As if teachers haven't yet been disrespected enough, The Learning Annex educational institute has offered Paris Hilton $1 million to teach budding entrepreneurs her secrets behind branding.

more »

by Steve Hall    Jun-29-07    
Topic: Agencies, Celebrity, Commercials, Magazine, Weblogs



Yawn. Blogosphere Up In Arms Over Microsoft Federated Media Campaign

federated_microsoft.jpg

Oh, the horror! Here we go again. It seems the blogosphere - that square, internally mirrored box in which opinionated blowhards spew forth mindless drivel, their commentary ricocheting off the inner wails of the enclosed box for every other blogger to see and respond to while everyone else outside the box ignores it like children in a sandbox at a backyard cookout - is up in arms...up in arms, we say, over...over...wait for it...comments bloggers have made about - and as part of - Microsoft's new "people-ready" slogan.

more »

by Steve Hall    Jun-23-07    
Topic: Opinion, Social, Weblogs



Cannes LeFreaque'd, Pepsi Planetized, Cannes Shortlisted, Adobe Awards

pepsi_planet.jpg

- During the Cannes Festival, AdWeek's AdFreak will be publishing LeFreaque, a blog written by jury members and general delegates who will share their experiences with readers.

- Davis Freeberg questions Forbes' and Business Week's acceptance of ads promoting a questionable penny stock.

- Pepsi shareholder launches Pepsi Planet, a site on which can find, or no apparent reason, a gallery of hot/sweet/beautiful/cute women , some posing with a Pepsi can or bottle.

- If you simply can't stand it and absolutely must know the Cannes shortlists - which are far from short - for direct, promotional, media, press, outdoor and radio, they are here.

- Win fame and publicity with Adobe's "Take Creative License" contest which will award publication in the September issue of Graphic Design USA for the designer who creates the best mash up from the Adobe Stock Photos library.

by Steve Hall    Jun-17-07    
Topic: Industry Events, Magazine, Online, Policy, Strange, Weblogs



Maurice Saatchi an Idiot, Adland Redesigns, Hadrian's Zigs, Garfield and Clow Chat

paley_logo.jpg

- Apparently, Lord Maurice Saatchi is an idiot. Yup, he is.

- Adland has re-designed and we like it a lot.

- Part name-change announcement, part just-fun-to-do, the Chicago office of Zig has created a silent auction to remind their old Hadrian's Wall email list of their new name. They're auctioning off various Hadrian's Wall paraphernalia on eBay.

- Landor Associates has unveiled the new identity and rebranding work it did for The Museum of Television & Radio which is now dubbed The Paley Center for Media. Hmm, even posthumously, media types have an ego the size of a museum complex.

more »

by Steve Hall    Jun-11-07    
Topic: Agencies, Brands, Weblogs



Campaign Launched to Save Ford's Marketing

helping_hank.jpg

Boston area marketer Kevin Glennon, in response to an article he wrote about Ford's marketing which received hundreds of responses but none from Ford, has launched Helping Hank, an effort to convince Ford to make an actual Bold Move: hire him as its Chief Marketing Officer. More than a ploy for employment - which Kevin doesn't need having launched his own successful business years ago - Kevin has written a letter to Bill Ford calling his attention to the article he wrote in which he urges Ford to think differently and offers up such suggestions as partnering with Lowe's and/or Home Depot to provide a Zipcar-like rental service.

Whether it's crazy or brilliant, you can decide for yourselves as Kevin has set up a full blown online campaign and weblog to support and continue his efforts towards improving Ford's marketing efforts. If we didn't know Kevin, we'd figure this was some sort of elaborate stunt blog marketing efforts so favored by some ill informed brands a few years ago but it's not. It's an honest effort by a smart guy who thinks he can improve a companies marketing. Only you and Bill Ford can decide if the effort is worthy.

by Steve Hall    Jun- 4-07    
Topic: Agencies, Brands, Good, Weblogs








Stanton Optical


Featured FREE Resource: