Ten tears after its grunge-like CK One campaign, Calvin Klein is relaunching the brand in April with a new television, outdoor and print ad campaign. The campaign will feature 40 mostly unknown models in a hip party scene in a building shaped like the CK One bottle. The campaign, designed by Fabien Baron and shot by David Sims, will continue with the "You're the One" tagline.
This is A Test Post »
DHL Location Locator May Correct Geo Issues Your Teachers Never Did »
CCFC Condemns Unilever for Hypocrisy, We Say Bull »
Critic Wishes 'Mad Men' Were Thunderdome of Advertising's Heroes »
Frogz Eggz Send Kiddies Digging for Jelly with Tongues »
WPP's Cole & Weber Instructs Employees on Proper Workspace Behavior »
Godiva Goes Golden with Haute Couture, Decadent Delights »
Visa Ad Brims with Toys, Still Lacks Luster »
'Not For Sale' to End World Slavery with Healing Power of Music »
Hosting Ads on Ad-Supported Sites May Be a Bad Idea »
Comments
Post a comment