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Calvin Klein Brings Back CK One With New Ad Campaign

Ten tears after its grunge-like CK One campaign, Calvin Klein is relaunching the brand in April with a new television, outdoor and print ad campaign. The campaign will feature 40 mostly unknown models in a hip party scene in a building shaped like the CK One bottle. The campaign, designed by Fabien Baron and shot by David Sims, will continue with the "You're the One" tagline.

23-Mar-05 » File under: Research (0)

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