Fans attending this weekend's NCAA Championship will be greeted on the downtown streets by a flame-adorned, vintage Cadillac limousine ejecting bright orange ping-pong balls emblazoned with the Web address www.zipatoni.com/yourehired. It's all part of a promotion launched by St. Louis-based marketing agency Zipatoni to get its next big client over the Final Four weekend.
The "You're Hired" promotion promises fans and passersby "100K, an open bar and the company car" to refer the agency to a legitimate, high revenue producing client. The agency is prepared to give one diligent, industrious, well-connected participant $100,000 and a "Night of Zipatoni Entertainment," which includes a happy hour at the office bar and use of the Zipatoni limo. Zipatoni's headquarters are located just a block away from the Edward Jones Dome, where the NCAA Final Four will take place.
Yesterday, Coors CMO Lee Buxton unveiled the brewers new Coors Light ad campaign at a distributor's convention in Orlando. "The heart of Coors Light marketing is to communicate that in every bottle, can and glass of Coors Light is the taste of Rocky Mountain cold refreshment," said Buxton. "In everything we do this year, we will engage our drinkers and dramatize our unique Coors Light benefits." This link provides a description of all the new commercials
Following the path of celebrities, Sanj tells us teen surfer Bethany Hamilton, who, in 2003, lost her arm to a shark, has launched two fragrances, Stoked and Wired which, appropriately, smell like the ocean.
Produced by Revelations Perfume and Cosmetics and available later this year, Stoked is aimed at girls and Wired at boys. Stoked blends notes of clementine, pineapple, tropical orchids, lotus blossoms, sandalwood and coconut. Wired includes notes of orange and Asian pear, jasmine, juniper, cedar wood and sandalwood.
