Adrants provides marketing and advertising news and opinion with a continually updated website and daily email newsletter. Written by former industry practitioners, it provides insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries. Editorial covers emerging marketing and advertising trends, cultural and demographic shifts affecting advertising strategies, new campaign launches, viral and buzz marketing, useful industry research and the examination of the industry's shift from old paradigms to new.
Adrants is published by multidisciplinary agency practitioner Steve Hall who's done time in media, account management and new business. Prior to publishing the award-winning Adrants, Hall was most recently media director at RDW Group working for clients such as Blue Cross Blue Shield and Timex. Previously, Mr. Hall held new business, media and account management positions at BlackSheep Marketing, Starcom/Mediavest, Leo Burnett and Bozell, where he worked for clients including Tyco, Marriott Hotels and Marshmallow Fluff, managing marketing budgets in both consumer and business-to-business advertising.
Mr. Hall has written about and spoken for industry associations on topics such as the integration of public relations and advertising, the future convergence of media, and the decline of traditional media. He is co-founder of MarketingVOX, an online marketing publication and co-founder and publisher of the AD:TECH industry trade show weblog.
In its 2004 Book of Tens, Ad Age named Adrants the number one "Website You Should Bookmark." Topping Gawker, Drudge, even Google News, we applaud Ad Age's recognition of our unique approach to marketing and advertising news coverage.
Adrants was recently named best individual weblog on general marketing and advertising topics by industry publisher MarketingSherpa. The survey was conducted during the month of May with more than 800 MarketingSherpa readers examining and voting on 29 Blogs in six categories.
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