This week's Ad Age TV Spots of the Week is led of by beer babe 4,726 for Troegs Beer. This one burps and farts. Progress. Less entertaining and far sillier is a ridiculous, non-sensical "Snack Fairy" spot for Nabisco. Next is a Deutsch-created spot for Pier 1 - and we only know that because they stuck the logo at the end of this excuse-to-be-creative commercial. OK, maybe it's not that bad but at least tell us to go shoot up before viewing for full enjoyment. Grey gets the caffeine addiction right with a "Shock Therapy" spot for Dairy Queen's Caramel MooLatte spot. Then, there's an oh-so-boring spot from TBWA/Chiat/Day (that we know the client must have butchered) for Nissan Xterra followed by a bunch of JWT created turkeys that turn into chickens all to promote Miracle Whip, a silly commercial from DDB for Budweiser illustrating the insanity of Nascar fans and a really great anti-drug commercial by TBWA/Chiat/Day.
Oh, and, Ad Age, that agonizing TV Guide pre-commercial, commercial? Frequency cap the damn thing, will you?
Now that the fact 17 year old Joss Stone has moved in with her 25 year old music producer millionaire boyfriend, Beau Dozier, has come to light, Gap may be having second thoughts about hiring the teen as their new spokesmodel especially since, in California, where the two live, it's considered statutory rape for someone of Dozier's age to have sex with Stone. Statutory rape isn't exactly a word a brand such as the Gap would willingly associate with. Delicate as the situation may be, we guess it's all part of growing up for Stone who recently booted her mother, Wendy, as manager and is blissfully oblivious to what anyone thinks of the situation. Likely, SJP is smiling a very big smile right now.
As the use of online promotion increases for book authors, so has the use of viral book marketing courtesy of VidLit, BookShorts, TeachingBooks and BookWrapCentral, companies that produces videos to hawk books and their authors. VidLit charges about $3,500 to create a :60 video and recently helped authors Ellis Weiner and Barbara Davilman sell 150,000 copies of their book, Yiddish With Dick And Jane.
Already in Baltimore and Washington, D.C. and debuting soon in New York, is a transit campaign, called Marriage Works, from advocacy group Campaign for Our Children promoting the sanctitiy of marriage with the idea respect for the insititution will reduce teen pregnancy. Not to be snide or anything, but the only thing that will reduce teen pregnancy is surgically implanting a permanent female condom inside every girl under the age of 18. Oh, and a little dose of open, parental discussion about sex and its consequences.
