HotJobs Says No to Super Bowl, Yes to Viral Supported Sweepstakes
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Rather than waste millions on a Super Bowl spot, Yahoo! HotJobs is hoping to acheive longer term awareness with an online sweepstakes campaign, called Yahoo! HotJobs Big Game Plan, offering winners "some of the wildest, hottest, most sought-after opportunities in the world." Prizes include a three day trip to the New York offices of Cargo magazine to assist on photo shoots, play with gadgets and lunch in the legendary, rumor-filled, Conde Nast cafeteria; a day spent with New York Giants wide receiver Amani Toomer to watch film reels, discuss player strategy sessions or glimpse into Amani's extracurricular public responsibilities through the eyes of his charity TURF (Toomer Urban Recreation Fund); hanging with TLC's What Not to Wear hosts Stacy London and Clinton Kelly, to explore New Yorks hottest boutiques, see how filming locations are secured, wardrobe changes are supervised and how the experts shop for the show. In all, there are eight prizes. For a chance to win, entrants must sign up for the sweepstakes and post or update their resume on Yahoo! HotJobs before February 8, 2005.
HotJobs is promoting the sweepstakes through a series of humorous, security cam-based, online viral videos which depict awkward or frustrating workplace scenarios. The campaign hopes to motivate people to explore employment opportunities outside the mundane, daily situations they currently endure. The first of three videos can be viewed here.
