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Sideline News

Arbitron: More People Listen To Radio Ads Than TV Ads »

On May 4 at noon EST, Arbitron's Bill Rose and Edison Media Research's Joe Lenski will discuss the results of a new spot load study via a Webcast. The study, Spot Load 2005: Managing Commercial Inventories for Your Advertisers and Your Listeners, has determined that more radio listeners than TV viewers stay tuned during commercial breaks. In fact, 49 percent of Americans say that they never change radio stations when commercials come on while listening at home, whereas only six percent say they never change TV channels when commercials come on.

15-Apr-05 » Read more »

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