A marketing and advertising news property in the form of a website and daily email newsletter providing insightful, informed, experiential, no holds barred commentary on the state of the advertising and media industries.

03/02 - present Publisher and Editor – Responsible for the over all business and editorial areas of the site.

• Responsible for insuring the continued operation of the publication including sales, editorial, site management and site marketing.
• Manage sales partners and staff of writers.

A daily online marketing news journal and comprehensive resource for online media buyers.

03/01 - 03/03 Founder and Writer – Responsible for for growing the site and developing content.

• Responsible for insuring the continued operation of the publication including, editorial, site management and site content.
• Managed growth of site and ultimate sale to Andy Bourland.

A media buying service for national and local consumer and business to business accounts.

04/04 - 04/05 Media Manager – Responsible for managing the agency's media buying services.

• Responsible for managing the relationship between clients and agency buying services.
• Insure growth through continued sales efforts to client base.

A consumer ad agency serving national and local consumer and business to business accounts.

03/03 - 03/04 Media Director – Responsible for directing the agency's strategic media planning and buying services and focused new media/interactive programs.

• Responsible for the planning and implementation of traditional and interactive media efforts for the agency's clients.
• Managed largest agency client - Blue Cross Blue Shield of Rhode Island
• Manage and affect the profitability of all agency clients.
• Responsible for increasing the level of new business.

BlackSheep Marketing Boston, MA

A marketing firm specifically focused on the needs of technology clients.

12/01 – 9/02 Director of New Business – Manage all aspects of increasing the companies client roster.

• Scan marketplace for clients with right “fit” to BlackSheep Marketing.
• Craft messaging designed to “open the door” with prospects.
• Manage prospects in a way that keeps the pipeline full.
• Craft initial strategies for client new business pitches.

Leo Burnett Technology Group/Starcom-Mediavest Boston/Chicago, IL

11/98 - 3/01

5/00 – 3/01 LBTG Account Director/Supervisor - Responsible for guiding the strategic direction and development of client accounts.

• Proactive brand management, brand stewardship, and brand ambassadorship.
• Ensure profitable P and L for agency.
• Develop topline strategic direction for clients.
• Manage group account staff.
• Manage relationship between account staff, account planning and creative.

11/98 – 5/00 Starcom/LBTG Media Director – Responsible for four U.S. Leo Burnett Technology Group offices managing all aspects of media strategy, planning, placement, and stewardship for 20 high technology clients.

• Responsible for the planning and implementation of traditional and interactive media efforts for the agency's clients.
• Active integration with agencies account planning group to define and strategically plan for effective reach to target audiences.
• Promote powerful integration of all agency's elements into cohesive, brand building programs.
• Manage and affect the profitability of all agency clients.
• Responsible for department’s P and L and increasing the level of new business.

Harpell Maynard, MA

6/96 - 11/98

A communications company offering strategy driven/results oriented marketing communications programs to business to business and high-end consumer accounts.

11/97-11/98 Account Supervisor - Responsible for overseeing and directing client account groups.

• Define, establish, and manage the corporate communications planning and branding programs for clients.
• Proponent and strategist for top line account planning functions.
• Provide support to client's business mission through market vigilance.
• Develop "cross-sell" and market/competitor based add-on communications programs.
• Manage internal account service personal and insure inter-departmental success for client base.
• Champion each client's position in the market and define programs that enable each client to "own" their respective markets.
• Responsible for account business development and forecasting.

6/96 - 11/97 and 3/01 – 6/01 Media Director - Responsible for directing the agency's strategic media planning and buying services and focused new media/interactive programs.

• Responsible for the planning and implementation of traditional and interactive media efforts for the agency's clients.
• Promote powerful integration of all agency's elements into cohesive, brand building programs.
• Manage and affect the profitability of all agency clients.
• Responsible for increasing the level of new business.

Bozell Kamstra (formerly McDougall Associates, now IPG Mullen) Peabody,

4/87 - 1/96

An integrated communications agency providing strategic marketing direction and implementation.

2/90 - 1/96 Media Director - Responsible for management and profitability of agency's strategic media planning and buying services.

• Directed and managed the creation and implementation of all client media goals and strategies for $45 million agency.
• Identified and ushered in interactive media as new profit center for the agency.
• Participated as an active member of the new business team.
• Motivated department members to increase quality of client service.
• Member of agency's operational policy management team.

12/93 - 1/96 Network Manager/Internet Specialist - Concurrent with above position, responsible for increasing the efficiency of the LAN to improve effective work flow. Advanced the Internet as an important new communications vehicle for both the company and our clients.

• Demonstrated through ROI analysis the benefits, both financial and functional, of direct Internet connection for the company, managed the implementation and trained employees on various uses to streamline agency processes.
• Created a profit center by implementing electronic delivery of ads/graphics.
• Scripted a client/server program retooling the production job process that simplified the opening and handling of jobs as well as provided reporting modules for management to monitor agency work flow.
• Completed domain registration and developed the premiere McDougall Advertising Web Site.
• Consulted on web content and creation for the Salem Five Bank web site (http://www.salemfive.com).

1/89 - 2/90 Media Supervisor- Managed media planners and buyers and oversaw the creation of client's media plans.

• Integrated the media planning process closely with the agency's strategic market planning process to further increase the efficiency of allocated media dollars.
• Managed the implementation of approved media programs.
• Created an inter departmental communication process software program designed to simplify internal media job requests and provide a workload management tool.

4/87 - 1/89 Media Planner/Buyer - Responsible for the planning and execution of media programs.

• Determined effective media communication vehicles by analyzing their appropriateness to stated marketing/media strategies.
• Negotiated best possible rate packages for both print and broadcast.
• Explored and recommended merchandising opportunities to extend budget efficiencies.
• Rewrote, streamlined and simplified the internal and external media approval process and devised improved methods of interaction with other departments.

Maslow Gold & Rothschild Boston, MA - Advertising Agency

• 1/86 - 3/87 Media Planner - Responsible for client media planning and analysis.

Emerson Lane Fortuna Boston, MA - Advertising Agency

• 7/84 - 1/86 Media Coordinator - Responsible for managing the media plan implementation process.