After Transition, NBC Still 1st in Ratings » Now, like combatants in an initial round of presidential primaries, Brian Williams, who replaced Tom Brokaw as anchor of "NBC Nightly News" on Dec. 2, and Peter Jennings, the veteran anchor of "World News Tonight" on ABC, have gone head-to-head...

Greatest Hits of Product Placement » When the 77th annual Academy Awards were presented last night, there was no category for best product placement in a film. But a monthlong series that begins on Friday on the Turner Classic Movies cable television network suggests there perhaps...

Oscars Buzz Watchers Focus On Hilary and Cate, Not Ads » Now that Hilary Swank has won her second Oscar, will she be marketers' next million dollar baby? The same firms that kept an eye on boggers during the Super Bowl should have an answer soon. Last night, buzz monitoring firms...

New Balance Debuts 'For Love or Money?' Advertising Campaign for 2005 » New Balance celebrates the pure motivation and effort of athletes who play for personal reasons, and reinforces the brand's long-time dedication to performance with the launch of the 'For Love or Money?' advertising campaign for 2005. "We believe our 'For...

Kanoodle To Serve Ads To RSS » Contextual advertising services provider Kanoodle today is expected to announce a new service, BrightAds RSS, which will serve ads to RSS feeds. The ads will be inserted directly into site owners' RSS feeds within posts, or as individual posts. Moreover...

How Strict Rules Governed Oscars Ad Content » Although Academy Awards ad inventory sold out early at record-breaking prices, marketers' creative materials were tightly policed for potentially controversial content before last evening's Oscars broadcast....

'According to Jim' Goes to TBS » TBS has nabbed the off-network cable rerun rights to ABC's family comedy series "According to Jim." A spokesperson for TBS confirmed Friday that the cable network has acquired "Jim" from Buena Vista Television and will begin airing the sitcom in...

Softening the Clinking Sound of Money » Money magazine, a warhorse in the Time Inc. stable since 1972, is reinventing itself. With the April issue, the magazine will be transformed from a get-rich investment guide aimed largely at men to a family-friendly helpmate that the editors hope...

Radar Preps for Its Second Shot » Call it the not-so-little magazine that could. Come May 24, the pop-culture chronicle Radar--which, cash-starved, stalled out in 2003 after just two issues--will get that rarest of opportunities for a shuttered magazine: a second chance....

Fairchild to Launch Cookie in November » After extensive testing last year, Fairchild Publications, publisher of Jane and W, this November will launch Cookie, an upscale lifestyle parenting bimonthly with a rate base of 300,000 and a cover price of $3.50. The goal is for Cookie to...